Hollywood2020

See LATIN AMERICA BUSINESS TV INTERVIEW on From Web 2.0 to 3.0, with author and keynote speaker: Joyce Schwarz on www.canalune.com.co

Keynote speaker at the Relational Marketing & CRM Forum in Medellin and Bogota, Colombia, Joyce Schwarz,best-selling author & media futurist is featured on one of Latin America's top business TV shows today, October 29, 2009.

In the interview she shares with viewers, the concepts of her presentation" From Web 2.0 to 3.0 " which she explained to a sold-out audience of more than 350 executives in Bogota and an another 250 top management leaders in Medellin, Colombia last week at the forum www.congresocrm.com.

See this interview Live with Joyce Schwarz online at: the National Network of Channels on Thursday October 29 at 6:30 am and 11:00 pm and Medellin, in addition to these times, also at 1:30 pm live signal on the same schedule at www. canalune.com.co (US residents note Colombia is 2 hours ahead of PST so correct times in USA on Pacific Time will be: 8:30 am, 1 pm and 3:30 pm on www.canalune.com.co

Schwarz, proposed in her speech that the large, medium and small businesses, must design products and services through the internet and apply Web 2.0 tools like social networks, Youtube, Flicker and Facebook, among others, to promote customer interactivity and better direct marketing strategies.

Joyce is one of the leaders communicational, entertainment and technology, with over 10 years experience in the field of advertising, with agencies such as Foote & Belding. Besides promoting for nearly 12 years, the change of corporate actions, through innovation in digital media, with companies like AT&T, Philips, and 75 venture funded emerging entertainment and media companies.

 

 See more about Joyce Schwarz at her company website www.joycecom.com. And read her blog at www.hollywood2020.net. Email her directly at: joyceschwarz(at)gmail.com 

 Joyce Schwarz expert in marketing and Web 2.0 is shown with TV  presentors Paola Rueda and Juan Carlos Yepes who filmed a show for one of the top business networks in Latin America with Joyce at the Conference on Relational Marketing & CRM Forum, organized by America Empresarial, for more info contact Joyce Schwarz directly at joyceschwarz(at)gmail.com and see more at www.congresocrm.com and at www.hollywood2020.net 

 

Author & Media Futurist Joyce Schwarz Speaking on Web2.0 & Beyond in Latin America

Here's a quick recap of my trip to Latin America and speaking in Bogota and Medellin in pictures -- enjoy. See more in my album and become my friend at www.facebook.com/joyceschwarz

Joyce Schwarz author and media futurist, www.joycecom.com was keynote speaker at www.congresocrm.com in Bogota and Medellin Colombia on October 22 & 23. She talked about Web2.0 & beyond and looked at the future of the media in Latin America! For a copy of her talk, email her at joyceschwarz(at)gmail.com.

A large audience of more than 300 top executives from major companies in Bogota attended the www.congresocrm.com forum where author Joyce Schwarz spoke on the future of the Internet. Did you know that 40 percent of Colombis is already connected and using the web?

I heart Colombia, great example of Tourism2.0 is shown on the big screen by author & media futurist Joyce Schwarz who was one of the keynote speakers at the www.congresocrm.com forum in Colombia last week. Did you know that more than 2 milliion Colombians became facebook members in the last 6 months? For a copy of the speech that Joyce gave, email her at joyceschwarz(at)gmail.com

Colombian business television interiews Joyce Schwarz, author & media futurist, www.joycecom.com after her keynote speech in Medellin Colombia. Did you know that the TV show "UGLY BETTY" originated in Colombia? 

Article in El Mundo in Latin America about the www.congresocrm.com and keynote speeches by author Joyce Schwarz and CRM expert Don Peppers is featured on page one of this famous publication!

 

 

 

 

FREE VS BRANDED ENTERTAINMENT: New business models for the NEW Hollywood Featured At ShowBiz Expo Keynote

With DVD sales declining, and Hollywood studios shuffling execs faster than you can change channels on your new Digital TV, just what is the future of entertainment?

Three top execs shared their insider views at the Keynote Conversation for the sold-out crowd of 6500 attendees at ShowBiz Expo www.showbizexpo.com on Saturday, October 17 at the LA Convention Center. The trio included: Adam Smith, partner & EVP, UEG Entertainment, Mike Johns, CEO, Urban World Wireless and Robert Moskovits, co-founder Movieflix.com The event was moderated by media futurist and best-selling author Joyce Schwarz, www.joycecom.com.

WHAT IS THE NEW HOLLYWOOD?

Left to right, keynote panel at the sold-out ShowBiz Expo at LA Convention Center, www.showbizexpo.com  on Saturday, October 17 featured: Moderator, Joyce Schwarz, media futurist and best-selling author, Mike Johns, CEO, UrbanWorld Wireless, Adam Smith, Partner & EVP, UEG Entertainment and Robert Moskovits, co-founder, Movieflix.com Photo courtesy of www.hollywood2020.net

Robert Moskovits answer to the question what is the new Hollywood was followed with knowing chuckles by the audience of independent filmmakers, producers and videographers gathered in the Second Floor Theatre at the LA Convention Center. Moskovits said: "The New Hollywood today seems to be FREE", as he explained that every conference he's spoken to since he co-founded Movieflix.com back in 1998 seems to claim that it is ushering in the New Hollywood but that the key defining factor of 'content for free' seems to be the challenge in this stage of 'the new Hollywood".

Schwarz as moderator for the panel, stated that the New Hollywood is real-time, all the content you want "anytime, anyplace, anywhere in real-time" --no appointment TV, no store and retrieve just NOW NOW NOW. She also noted that mobile apps and the beginnings of the 'big jukebox in the sky' are fueling the appetite for more content 'to go'.

ShowBiz Expo Keynote moderator Joyce Schwarz, JCOM, www.joycecom.com says one key trend for content creators is to capture the 'real-time and be sure content is available anytime, anyplace anywhere.! For more details see. www.hollywood2020.net. 

GOOGLE SAYS MOBILE DRIVING SEARCH AD UPTAKE! 

Right, Mike Johns, CEO Urban World Wireless listens to audience members ask how to get their content on mobile phones. His advice is "Make your own applications, create humorous short clips, games and user-generated 2 minute segments that have the cache of something like "Jackass". Looking on (left) is keynote panel moderator Joyce Schwarz who earlier shared some quotes form her 1994 book MULTIMEDIA GATEWAY TO THE NEXT MILLENNIUM which forecast the world of 2015 where entertainment is pervasive! photo courtesy of www.hollywood2020.net

SEARCH MOVES TO MOBILE:

Schwarz noted that Google execs said that one reason that Google Stock is up so much this past week is that they revealed that 20 percent of their search revenue is now coming from smart-phones search a major evolution for the marketplace.

According to mobilemarketer.com Sprite is the first sponsor of UrbanWorld's iPhone App that ShowBiz Expo Keynote panelist Mike Johns, CEO, UrbanWorld Wireless showed off at the recent LA Convention Center event. Johns urged the audience of producers and production savvy filmmakers to create their own wireless apps especially ones that involve humorous content, or fun games or short 2 minute clips.

DORITOS is just one of the many brands who are featuring user-generated content contests that give new filmmakers a chance to break into the mainstream entertainment spotlight explains SHOWBIZ EXPO keynote pantelist, Adam Smith, EVP United Entertainment Group, www.ueentgroup.com whose firm works with Doritos on branded entertainment rollouts.

Adam Smith, partner, EVP, United Entertainment Group referred the would-be entertainment moguls to the UGC (user generated content) contests that brands like his client Doritos put on to propel themselvews and their media into the spotlight. Smith is a real fan of Youtube and other user-generated video sites to throw your content up and see what has to be tweaked to get thousands of views not just dozens.

CREATE A CATALOG OF CONTENT

All of the VIP panelists and moderator Schwarz seconded the advice of Smith that encouraged audience members to create a catalog of content. Yes, you can still save the best to highlight at film festivals and aim for awards and favorable critic reviews.

But Schwarz added that if you film right during production you'll have out-takes, behind the scenes footage and interviews with the stars, directors and even production crew that can be sliced and diced to preview your creative gems on UGC sites like Youtube.com without giving away the 'money' shots.

Exclusives vs Non-exclusives were a topic of consideration by the VIP panelists who explained why some content aggregators demand exclusivity and why that may be the way to go once you have a catalog of content.

Back in 1994 ShowBiz Expo keynote panel moderator Joyce Schwarz co-wrote one of the early textbooks on Multimedia and she opened the event at LA Convention Center with a preview of what was forecast for the future of Hollywood back then including changes that just might rival the intro of 'talkies' and TV combined!  photo courtesy of www.hollywood2020.net

DOCUMENTARIES VS REALITY SHOWS: 

What about documentaries? asked one audience member. Schwarz answered quickly saying that "your documentary is my reality" and encouraging the audience to follow the trend of real-time content delivery.

She also mentioned the amazing branding deal that FOOD INC did with Chipotle restaurants to underwrite their community outreach presentations of that documentary that got not only theatrical release but support by Chipotle to take it to community groups, organizations and events in public spaces throughout the country. "Sponsored by or underwritten like the PBS model is certainly welcome in this age of 'free' content" she adds. 

BRANDED ENTERTAINMENT

This quote from Rupert Murdoch gives one media mogul's view of what's happening with real-time entertainment. VIP panelists at ShowBiz Expo talked extensively about the rise of GENERATION C (content creators) who are driving UGC (user-generated-content) sites like Youtube.com and Facebook and Twitter.com 

GENERATION C -- content creators

Smith encouraged audience members to get their content in front of VIP's and brands as soon as possible so that they can get input and involvement. But he also encouraged filmmakers to try it out on UGC sites in advance to create buzz and get numbers that will impress advertisers. 

Smith said that product placement is antiquated. Putting a coke bottle on the table is just not the only way to go according to this Branded entertainment guru who works with such major brands as DORITOS, FRITO LAY, COVER GIRL. Seventh Generation, TAG  

PROM QUEEN, the webisode series produced by Michael Eisner's production company was a big hit on MYSPACE a few years ago and it featured underwriting by such brands as a wireless company and a major bottled water firm. Later the 80 episodes were zapped to DVD and sold on Amazon.com as a new media package, Schwarz added. Yet, webisodes no matter how popular online such as Quarterlife and others have not performed up to par on TV the panel reminded the group.

GET RICH WITH A NICHE:

www.movieflix.com features more than 4000 downloadable films in 30 categories explained SHOWBIZ EXPO keynote panelist Robert Moskovits, co-founder. 

Moskovits co-founder of Movieflix.com advised the audience of show biz pros and fans to look at niche positioning like his downloadable site has done with it's camp and cult content almost unavailable elsewhere online.

 Movieflix offers several business models ranging from free to $9.95 and up subscription systems. Robert's description of one of the all-time underground favorites "THE CRAWLING EYE" brought chuckles from the audience, many of which are also producing low budget scary movies!

 
www.the-millennials.com is a humorous site that focuses on the often-elusive but much coveted by brands Millennials who are truly leaders in the Content Generation and not only are hyper-connected but also multi-task using a mobile phone, computer and iPod simultaneously to fulfill their needs for entertainment and communication.

SHOWBIZ EXPO VIP panelist Adam Smith, UEG ENTERTAINMENT www.unitedentgroup.com intro'd the audience at LA Convention Center to the term 'millennials'

MILLENNIALS: United Entertertainment Group's Adam Smith brought up the importance of demographics when he talked about Millennials which was a phrase that many of the audience members had not heard before. He explained how it was a title given to the demographics who are multi-tasking and using and generating content 24/7.

PSYCHOGRAPHICS: Moderator Schwarz also referred the audience to the term 'psychographics" which is used to describe the type of subgroup of people who are banded together by mutual interests that cross demographic lines of age, race,sex etc to love or hate a brand such as APPLE, or STAR TREK which is not limited to any one sector.

Schwarz and the VIP team of panelists reminded audience members to have a great lawyer in hand and to be prepared for that big deal that just may be out there if you can create content that attracts attention first at UGC (user generated content sites) such as Youtube.com or Facebook or Twitter.com and/or awards at film festivals and other content contests designed by major brands.

After all, Schwarz explains, "100 percent of zero is still zero" so no matter how much of the project you own if you don't monetize content it still isn't money in the bank. So the adage SHOW ME THE MONEY! still rules in this NEW HOLLYWOOD.

For contact information an the panelists and moderator for SHOWBIZ EXPO KEYNOTE, fall, 09 at LA CONVENTION CENTER, please email: joyceschwarz(at)gmail.com and sign up for the free newsletter from her Hollywood2020.net blog and follow her on Facebook and on www.twitter.com and see her video channel on Youtube.com by doing a search for infojcom.

ShowBiz Expo will be back in LA April 24-25 2010 keep up to date at: www.showbizexpo.com.

And also check out www.showbizexpo.com and follow them on www.twitter.com/showbizexpo

 

 

 

 

Best-selling author and futurist Joyce Schwarz from Hollywood To Be Keynote SpeakerWeb 2.0 to 3.0 " At America Empresarial’s RELATIONAL MARKETING & CRM Creative Forum on October 22, 2009, Bogota and October 23, 2009 Medellin, Colombia

   FOR MORE INFORMATION ABOUT JOYCE SCHWARZ AND HER FIRM AND HER BOOKS AND SPEAKING PRACTICE: contact Joyce Schwarz directly at: joyceschwarz@gmail.com, or 310-822-3119 in the USA and refer to her blog at www.hollywood2020.net and her firm’s websites at www.joycecom.com and www.ihaveavision.org. Schwarz is available for advance interviews on her new White Paper Web2.0 in Colombia and Latin America and the publication of her ebook on “Cashing In on Latin America Web 2.0 & Social Media.”

The Ninth Annual America Empresarial's upcoming Bogota and Medellin, October Relational Marketing and CRM Forums, www.congresocrm.com , will update more than 600 attendees with the latest trends in relational marketing and reveal advances for increasing tangible interaction with clients and their customers.

Media futurist and best-selling author Joyce Schwarz will be keynote speaker at the Relational Marketing and CRM Forum in Bogota and Medellin Colombia during the week of October 19, 2009. Schwarz firm JCOM is a new media and marketing company that launches emerging technology and is located in Marina Del Rey,CA www.joycecom.com 

 Best-selling U.S. Author Joyce Schwarz, Featured Speaker:

One of the featured keynote speakers for the conference in Bogota and Medellin, Colombia is internationally best-selling author and media futurist Joyce Schwarz, www.joycecom.com, Ms Schwarz who will travel from Marina Del Rey, California to conduct her presentation “Web 2.0 to 3.0” at America Empresarial’s on October 22 at Bogota’s Centro de Convenciones Gonzalo Jimenez de Quesada and on October 23 at  Mayor Convention Center Medellin  

 

For more info on best-selling author Joyce Schwarz go to www.congresocrm.com

    

Schwarz is an international author, speaker and consultant in new media and online marketing who wrote some of the earliest articles and books on Multimedia including “Multimedia 2000” for the National Association of Broadcasters, “Multimedia: Gateway to the Next Millennium” for Harcourt Brace (used as a textbook in more than 50 colleges and Universities) and Cutting the Cord: Tech TV’s Guide to Going Wireless, Pearson Publishing.

 

 

Schwarz is an international author, speaker and consultant in new media and online marketing who wrote some of the earliest articles and books on Multimedia including “Multimedia 2000” for the National Association of Broadcasters, “Multimedia: Gateway to the Next Millennium” for Harcourt Brace (used as a textbook in more than 50 colleges and Universities) and Cutting the Cord: Tech TV’s Guide to Going Wireless, Pearson Publishing. Her latest book ventures into the arena of personal growth and design and is called “The Vision Board: the secret to an extraordinary life and has been Amazon’s best-selling Mystical book for 16 weeks during 2009. She is a keynote speaker and moderator at such major international conferences as Digital Hollywood, NAB, CES and VSDA. She has spoken in Paris, France, New York, Beijing, China, Cairo, Egypt and other cities around the globe

 

Her latest book ventures into the arena of personal growth and design and is called “The Vision Board: the secret to an extraordinary life and has been Amazon’s best-selling Mystical book for 16 weeks during 2009.

 

During her talks in Bogota she will be also explaining the value of VISIONING for your business and self and she will also do interviews on THE VISION BOARD book published by Harper Collins Publsihing, Collins Design that has been a best-seller on Amazon.com for 16 weeks during 1009 and is heding for trade paperback in late December. Note Spanish rights for the book are available please contact Ms. Schwarz for details.

 

Ms. Schwarz has a strong background in economic development and tourism campaigns for such countries as Brazil, Mexico and across America from the states of Hawaii to Alaska and Colorado. She has launched into business more than 75 venture-funded technology and entertainment firms such as eMusic.com and helped raise more than $200 million in funding for her clients and philanthropic organizations.

 

Her firm JCOM www.joycecom.com specialilzes in working with new companies and new products and fostering the spirit of social entrepreneurship around the globe. Schwarz is probably best known for designigning and conducting the internationally recognized community outreach campaign called “Missing Kids on the Milk Carton” for a major US grocery chain.

 

Schwarz will speak on the same platform as best-selling author and Customer Relations Management (CRM)expert, Don Peppers, www.peppersandrogers.com who also travels from the United States for the Relational Marketing and CRM and will talk on the Future of CRM.

In her presentation, Joyce Schwarz  “Improving Business With Web 2.0 to Web 3.0” outlines the growth of the Internet from the early World Wide Web leaders such a Amazon, eBay and Yahoo to the dramatic revolution of Web 2.0. She provides an overview of the power companies large and small are harnessing in this new era of  the network as platform.

 

SPOTLIGHT ON US & LATIN AMERICA SOCIAL MEDIA GROWTH:

During her speech on Web 2.0, Schwarz will spotlight:

   *Why 82 percent of all Latin American Internet users are involved in social media today.

   *What’s behind the astounding addition of 2 million Colombians to www.Facebook.com in the past 6 months alone.

 

*How to tap into the 42 million US Latinos online with new real-time collaborative translation applications.

  

She will also focus on examples of Tourism2.0 in Colombia and worldwide and the impact of Government2.0 on elections in Latin America and the United States. Schwarz will tribute the Medellin’s Library Park system which recently received the $1 Million dollar Bill Gates Foundation Award.

“Although Web 2.0 is really a marketing term it is much more because this new era of user-friendly web applications ushers in a dramatic shift to consumer control online around the globe.” Schwarz explains.

 

International Growth Spurred by Real-time Collaboration and Translation:

 “Multinational firms like Cisco, Motorola and Siemens recognize the astounding growth of social media throughout Latin America and especially in Colombia which is fast-adapting these new applications to redesign corporate, consumer, ecommerce and more online and beyond using wireless, satellite and IPTV delivery systems.

 

She will spotlight advances by early online industry leaders such as Google, Amazon and Yahoo and explain how their value was exponentially grown not only by software advances but by their community of connected users. Schwarz will explain how to tie in your brand, client and customer base to the burgeoning social media arena and to cash in on opportunities for increased revenue and recognition on the user-generated content sites such as YouTube, Facebook, Twitter and Flickr. Amazon.

Localization of the impact of Web 2.0 will be demonstrated in her focus on such stunning advances and statistics of regional growth such as: *Latin America’s IT industry projection that revenues will increase 8.4 percent in 2010 recovering from a 10 percent drop estimated for 2009  IDC Research

 

ABOUT JOYCE SCHWARZ and her firm JCOM, www.joycecom.com

 

Schwarz will be available for press and analyst interviews and will also be introducing an ebook & DVD that provides a full overview of WHAT’S NEXT FOR LATIN AMERICA : Web 2.0 & Beyond which will be sold on Amazon.com also.

    Ms. Schwarz also welcomes reservations for one-to-one meetings with firms and private equity groups in Colombia and other countries attending the conference or located in Bogota and Medellin who prefer face to face consultation and ongoing retainer consulting from the USA.

Schwarz has worked with companies ranging from Disney to France Telecom and Philips Electronics and in such countries ranging from Japan to France and Brazil. She also has extensive experience working as an advisor for VC firms ranging from Blue Run Ventures to Gemini Israel and has worked as an advisor for the Governors of Hawaii and Alaska and more than 200 top executives at Fortune 500 companies

 

 

ABOUT America Empresarial:

America Empresarial’s Relational Marketing and CRM forum provides the audience concrete solutions and campaign histories showing how to manage accounts online and beyond on developing platforms and delivery systems. The organizers promise that the agenda will spotlight real-time proven examples of how to generate higher returns and retain client loyalty. As the technological revolution expands day by day it enables better recognition and acquisition of target audiences through advanced social media offerings with state of the art applications delivering the most profitable results. www.congresocrm.com,

(1)744 0024 FAX: (1) 755 0155

 

 JOYCE SCHWARZ CONTACT INFORMATION: contact Joyce Schwarz directly at: joyceschwarz@gmail.com, or 310-822-3119 in the USA and refer to her blog at www.hollywood2020.net and her firm’s websites at www.joycecom.com and www.ihaveavision.org.

Schwarz is available for advance interviews on her new White Paper Web2.0 in Colombia and Latin America and the publication of her ebook on “Cashing In on Latin America Web 2.0 & Social Media.” 

 Please email her at joyceschwarz@gmail.com. She is now booking speeches, talks and workshops on the Visioning The Future and other topics for 2010 and beyond.

ShowBiz Expo Los Angeles keynote Panel Set for 2pm Sat 10/17 Media Futurist & Author Joyce Schwarz Moderates

By Joyce Schwarz www.hollywood2020.net...SPECIAL INVITE to all my www.hollywood2020.net readers. Joyce Schwarz will be moderating a fabulous KEYNOTE panel on the future of the new Hollywood at ShowBiz Expo as it returns to Los Angeles for a one day run at LA Convention Center on October 17, 2009. PS Follow Joyce Schwarz on Twitter at www.twitter.com/joycecom

For complete information, free ShowBiz Expo Los Angeles exhibit floor registration or to register for workshops and the keynote panel at to the ShowBiz Expo Los Angeles Conference, visit www.showbizexpo.com.

to get a free exhibit pass (also good for the Film Festival at ShowBiz Expo Conference on Saturday, October 17 @ LA Convention Center go to: http://www.showbizexpo.com

CA$HING IN ON THE NEW HOLLYWOOD:  

    The ShowBiz Expo Los Angeles Keynote Panel, “Ca$hing in on the New Hollywood,” is set for 2:00 – 3:00 p.m. in the ShowBiz Expo Theatre, second level.  Find out how to sell your project or service to the next-generation of entertainment VIP’s in an action-packed conversation with new Hollywood experts.

Speakers in the Keynote conversation include Jarrod Moses, founder, President and CEO of United Entertainment Group (UEG) and Robert Moskovits, co-founder of MovieFlix.com.  The panel will be moderated by best-selling author and media futurist, Joyce Schwarz, blogging at www.hollywood2020.net and marketing and new media consultant who founded JCOM, www.joycecom.com

According to the ShowBiz Expo press release here is the schedule for Saturday's conference:

The ShowBiz Expo Los Angeles Conference runs from 10:00 a.m. – 7:30 p.m. and offers a variety of informative workshops and panels.  Topics to be addressed include breaking into voiceovers, getting good press for your production, careers in reality TV, secrets of successful screenwriting, production contracts, post-production – the process, getting your film distributed, how to get an agent in 30 days or less, TV pitch secrets, Q & A with casting directors, film festivals, the world of cinematography, fundraising for productions and more.

Throughout the day, the ShowBiz Expo Los Angeles Film Festival will screen short films from a variety of emerging filmmakers in a fully equipped theatre adjacent to the exhibit hall.  At ShowBiz Expo New York, several films received distribution and funding interest.  Admittance is free to registered ShowBiz Expo Los Angeles attendees. 

NOTE: update on ShowBiz Expo name and trademark:

New York based producer Zachary Lezberg recently acquired the ShowBiz Expo name and trademark.  For the past two years, Lezberg has been producing successful twice-annual Film, Stage and ShowBiz Expo events in New York City. Plans are to expand ShowBiz Expo into a two-day event in March/April 2010 for NYC and LA respectively. The last time ShowBiz Expo was presented in Los Angeles was 2002.

For complete information, free ShowBiz Expo Los Angeles exhibit floor registration or to register for the ShowBiz Expo Los Angeles Conference, visit www.showbizexpo.com.

 

 

 

ADVERTISING INNOVATION PANEL @ DIGITAL HOLLYWOOD EXPLORES NEXT GEN TECH & SHOWS HOW TO MONETIZE CONTENT Moderated by media futurist & author Joyce Schwarz, JCOM

SAVE THE DATE -- find out how to monetize your content by seeing what's hot and what's not in next-generation advertising!

YES, you can make money across all the platforms, broadband, network TV, mobile & online & pubiic space & theatrical release, says The Advertising Innovation Panel moderator Joyce Schwarz, media futurist and author, JCOM, www.joycecom.com Check out this panel that is set for Digital Hollywood, fall, 2009. For more info, email: joycecom(at)aol.com

To see info on Joyce Schwarz firm and books go to www.joycecom.com

Digital Hollywood, October 19-22, 2009

Thursday, October 22nd

11:05 AM - 12:20 PM
Track II - The Advertising Platform
Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts

Advertising is finally discovering and finding its way into the next generation of technology media and entertainment industries.

Broadband, mobile, IPTV, cable and interactive TV and of course in games, ads and branded information are being delivered in many forms.

The technologies behind ad-insertion, ad serving, on-demand technologies and a full host of back-end management technologies are enabling greater creativity and enhanced options in the relationship between technology and advertising.

In this session, we will open an ongoing conversation of how technologies are evolving, where they are heading and how the advertising and branding industries will gain further technology traction.

Steve Goldman, CEO and co-founder, Ace Metrix
Thibaut Potdevin, Media Activation Manager, UEFA
Kevin McKenzie, CEO, JiWire
Ryan Steelberg, president and CEO, Brand Affinity Technologies, Inc. (BAT)
Jason Feffer, CEO/Co-Founder, SodaHead.com
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

Steve Goldman, CEO and co-founder, Ace Metrix: is a veteran of the advertising industry. Prior to Ace Metrix, Goldman spent 20+ years in leadership roles at Chiat/Day and BBDO advertising, building such prestigious brands as Apple, Porsche, Disney, Nissan, Infiniti, Fox Entertainment, Pizza Hut and many others. Goldman believes in the power of big ideas and great story-telling to move a brand’s needle, and the importance of having the right data in the process, which was the inspiration behind Ace Metrix. Before his life in advertising, Goldman spent his early years as a ‘rock ‘n roll’ photographer for the major record labels, photographing and touring with acts such as BAD Company, Led Zeppelin, David Bowie and AC/DC. Goldman also traveled around the world photographing the world’s children during UNESCO’s ‘International Year of the Child’, culminating in a photo essay published in Petersen’s Photographic Magazine. Goldman holds a BA in Economics and Psychology from the University of California, Los Angeles (UCLA).

Ryan Steelberg is president and CEO of Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the Web. Steelberg has more than 13 years of executive management experience in digital and online advertising. With his business partner and brother Chad Steelberg, Ryan founded and operated three successful companies prior to BAT: dMarc (Google Audio), AdForce, and 2CAN Media. Since 1996, the Steelbergs have raised more than $150 million in equity financing, managed more than 400 employees and created in excess of $3.0 billion in shareholder value through their three previous ventures. This year, Ryan Steelberg was named to SportsBusiness Journal’s “Forty Under 40” list of the best and brightest young executives in sports business. In 2006, the Steelbergs were named two of the "50 Most Powerful People in Radio," by Radio Ink Magazine. Inventors and holders of several prominent U.S. and international patents, the Steelbergs have developed advertising technologies and methodologies that have facilitated billions of dollars in advertising transactions.

Kevin McKenzie, CEO, JiWire: JiWire, Inc. was founded by Kevin McKenzie, who brings to the company 13 years of experience in online publishing and commerce in the technology industry. With a passion for technology products, and the wireless industry in particular, Kevin is a pioneer of media and online commerce. Prior to founding the company, Kevin was the senior vice president of CNET Networks' Shopping Services, which include its three Web sites developed to support tech buyers through every phase of the purchasing process: CNET, ZDNet Shopper, and mySimon. The sites integrate trusted editorial, including news and product reviews, with a powerful technology product data engine to fuel the decision-making and buying processes for a variety of tech audiences, from IT professionals and business decision makers, to people who rely on technology in their personal lives. Prior to heading CNET's Shopping Services, Kevin was senior vice president of CNET Channel, a business unit of CNET Networks and a provider of online technology product data, sales tools, and services for companies throughout the IT supply chain. Kevin played a key role in the success of CNET Networks since he joined the company in 1996. He wrote the business plan and developed the product for CNET's leads model, formed CNET's first content syndication/circulation team, and oversaw several acquisitions. Prior to joining CNET Networks, Kevin held the position of online marketing manager at Internet Shopping Network, the first online computer superstore in the world. He joined ISN as the third employee in 1994 and pioneered some of the first e-commerce marketing on the Web.

Jason Feffer, co-founder and CEO of SodaHead.com: a leading opinion community focused on discussing today’s hottest topics. SodaHead is a site that facilitates users to express their opinions, share their ideas and ask others their views through questions and answers. SodaHead covers a range of topics from politics, entertainment, pop culture, music, sports or anything else in the news. Prior to launching SodaHead.com, Mr. Feffer was the Vice President of Operations and served on the executive committee of MySpace overseeing advertising, revenue reporting, policy enforcement and government relations. Mr. Feffer was instrumental in launching MySpace in 2003 and helped to grow its membership to 100 million. He was MySpace’s fourth member. In 1999, Mr. Feffer joined his first dot-com start-up, Creative Planet where he led the technology efforts of two dozen Web sites to generate advertising revenue from a loyal readership of several hundred thousand film and television professionals. Prior to his career in dot-com start-ups, Mr. Feffer worked in the interactive entertainment and video game industry at Activision and Davidson & Associates. Mr. Feffer graduated from the University of Southern California’s School of Cinema-Television with a Bachelor of Fine Arts in 1993.

Thibaut Potdevin, Media Activation Manager, UEFA: Thibaut Potdevin has produced the stunning documentary film 'Kill The Referee', which is being released this autumn in theaters, television and DVD in parallel across Europe as part of a vast 'branded entertainment' operation. The film has already been selected in several film festivals such as Locarno, Sevilla, Warsaw or Lisboa. Over the past 10 years, Thibaut Potdevin has created and matured several innovative media projects for such different companies as the news agency Agence France Presse, the Lagardere group or the European soccer federation (UEFA), where he presently manages media activation projects. Thibaut Potdevin graduated in News Industry management at the Political studies Institute of Rennes, France, in Political Sciences at the Political studies Institute of Lyon, France and in journalism at the University of Tours, France.

Joyce Schwarz, JCOM Emerging Entertainment Marketing, www.joycecom.com: Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T

. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colu! mnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more.

 She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies.

To speak to Joyce Schwarz about the panel: please email her directly at joyceschwarz(at)gmail.com

MARY TRAVERS: ...a white dove sleeps in the wind....tx for the memories!

By Joyce Schwarz @ hollywood2020.net

"How many seas must a white dove sail before she sleeps in the sand?"....is just one powerful phrase from the  folk song favorite Blowin' In the Wind that singer Mary Travers (PETER PAUL & MARY" helped make famous!

SAW THEM IN CLEVELAND ONCE.....

Hollywood2020.net doesn't even have to go to our own files to pull up pix of PPM in Cleveland where we saw them as a young teen, thanks to Creative Commons we just did a quick screenshot via twitter.....wow so many roads ago....: Twitter image courtesy of CLEVELAND AFTER DARK, Creative Commons rights.....

DID YOU KNOW PPM had 3 albums on the top 10 list the week that JFK died-- according to www.wikipedia.com

GOOGLE FAST FLIP SEARCH APP/ENGINE SIMULATES FLIPPING NEWS/MAGAZINE PAGES

What's so funny about this post is that recently, I was doing a seminar for Boeing on how to create a vision board and vision your life/work and I realized I probably better explain "how to flip through magazine pages"

So that the attendees at my workshop would know how to find magazine pictures to put on their vision boards. So I actually took some screen grabs and simulated flipping thorugh a magazine. Now it seems that Google is doing one better than a simulation -- they are actually letting users go to a separate search area (almost like a visual search engine for print) called Fast Flip -- see the link at: http://fastflip.googlelabs.com/sources

HERE IS THE MASSIVE LIST Of print publications that are using FAST FLIP or FAST FLIP enabled or however one might say this. You'll note that the only international publication appears to be BBC NEWS and its kind of fascinating to see TEEN, SEVENTEEN and COSMOGIRL also on the list (scroll down)

MOBILE APPLICATION TOO -- for iphone & Google Android of course. NOTE -- although not mentioned in some of the news stories -- there is also an application for mobile use that appears to be launching today also: '

GOOGLE FAST FLIP -- note that Google makes sure to call it GOOGLE FAST FLIP -- although in many of the news stories I saw reference just to FAST FLIP.

GOOGLE LABS INFO -- here is a link to Google Labs and info on Google Fast Flip directly from their own labs:

Features: Google Fast Flip

Google Fast Flipis a web application that lets users discover and share news articles. It combines qualities of print and the Web, with the ability to "flip" through pages online as quickly as flipping through a magazine. It also enables users to follow friends and topics, discover new content and create their own custom magazines around searches.

See the link to the rest of the info which is in FAQ format on the GOOGLE LABS site: http://www.google.com/support/news/bin/answer.py?answer=161790

GOOGLE FAST FLIP --search intelligence and preference advisor -- not unlike TIVO or Amazon's collaborative filtering GOOGLE FAST FLIP will get to learn your preferences.

FAST FLIP -- Social networking aspect. As noted in Tech Crunch's coverage of the product at it's own TC event: If you do like an article, there is a “like” button, similar to that functionality on FriendFeed and Facebook (the smiley face is built into the logo). You can also easily email any article to a friend. Obviously, as this is Google, there is also search functionality built into Fast Flip

SO JUST TO MAKE IT INTERESTING -- Hollywood2020.net blogger/founder and media futurist Joyce Schwarz (yep that's me) just tweeted the engineer on the projectto ask about ads and cross-platform links. See what I mean (it's another whole blog post really but I'm sticking it in here:

TWEET sent at approx 11:25 PDT: joycecom@marissamayer could Fast Flip launch an advertising app -- zoom in on ads and then click em to go to more info/video etc? cross-platform?

ABOUT ADVERTISING AND GOOGLE'S FAST FLip --EXCERPTED FROM THE fINANCIAL TIMES: It tests our theory that being able to read articles faster means people will read more of them, driving more ad revenue to publishers,” said Krishna Bharat, Google News researcher,  in a blog note

SO WHAT IS IT? iS IT A SEARCH ENGINE? iS IT AN APP: -- ACTUALLY www.searchenginelandcom calls it this in a contributor post that just appeared online: The previously rumored Google news site “Flipper” is in fact launching today as “Fast Flip” in Google Labs. But maybe it should be called Google Skimmer because it permits people to move very quickly through lots of visually rich news pages from dozens of partner publications. According to the Google Blog Post:

GOOGLE FAST FLIP Media reader features about 3 dozen publications right now (as of its' formal launch on 9/14/09:

BBC News	FRONTLINE	Newsweek	TechCrunch
Billboard	Fast Company	Popular Mechanics	Technology Review
Business Week	Foreign Policy	ProPublica	Teen
Center for Investigative Reporting	Good Housekeeping	Quick & Simple	The Atlantic
Center for Public Integrity	Harper's Bazaar	Redbook	The Daily Beast
Christian Science Monitor	House Beautiful	SPIN	The Daily Green
CosmoGirl	Marie Claire	Salon	Us Magazine
Cosmopolitan	Men's Journal	Seventeen	Veranda
ELLE	National Review Online	Slate	Washington Post
Esquire	New York Times	Smithsonian

PS...blogger note: To see what a vision board is (go to http://www.visionboard.infoand see the first post.

ZIMBIO. FLIPBOOK & more...anyone who reads online knows that there have been predecessors to Google's Fast Flip -- be interesting to see the patents on this app(reader etc). Ones that come to this blogger's mind are Zimbio www.zimbio.com which is an interactive magazine that has 10 million readers and I believe will also private label it's software proprietary system (I'll have to doublecheck that again!)

Flipbook is another one I'm familiar with and it seems that this category is called PAGE TURNER SOFTWARE or apps.

Online Flipbook Software

www.eMagCreator.com      Convert unlimited PDFs into Online pageflip eBooks.

Flip Book Software

www.iPaperUSA.com      Turn PDFs into flash page flipping iPaper LITE - starting at $99

Advanced eBooks Software

www.3dissue.com/eBook      Create an online page flip ebook from any PDF. Download Free trial.

AMAZON's SEARCH INSIDE FUNCTION

-- almost everyone online is familiar with Amazon's search inside function -- that seems to offer similar capabilities as Google's Fast flip -- so I surfed on over and found that Amazon launched that function on : When did the Search Inside program launch?
Search Inside the Booklaunched October 23, 2003

TWITTER & REAL LIFE --The Ultimate Entertainment 3.0? By Joyce Schwarz, Hollywood2020.net

There's a new formula for next-gen media & entertainment making headlines and it's winning equation is: A) TITTER and B) REAL LIFE ...because that seems to be fascinating the world as much or even more than anything Hollywood can produce!

REAL TIME DELIVERY...no latency..........

Just look at these headlines on google today -- more drama than a Hollywood studio can option in any one day. And the amazing news is it's all fresh, all current content and delivered REAL TIME anywhere, anytime by anyone who wants to see it.

 All you need is a mobile phone or access to a computer screen. And if you don't have one of those even the people at your local post office will probably be able to tell you what's the hottest news on TWITTER...yep I was in line yesterday at the post office in Marina Del Rey and the #1 Topic TWITTER of course.

Funny thing one of the guys compared it to MYPAGE -- and it took about a minute before someone even thought to correct him to explain it's MYSPACE and you know what the guy responded "Oh yeah I forgot already" and it seems tht's what is happening other social media is fading into the background as TWITTER IS IN THE SPOTLIGHT 24/7/365 even when it's down!

REAL TIME MEDIA & CONTENT VIA TWITTER or INVOLVING TWITTER includes:

Marketing Pilgrim

paidContent - Chart: Twitter Now More Popular Than MySpace In UK

Reuters - Robert Andrews - ‎5 hours ago‎

There has been a series of increasingly ridiculous comparative Twitter metrics in the last few months. ...

 

Telegraph.co.uk

Roddick Objects to Rules on Twitter Use

New York Times - Ray Krueger - ‎1 hour ago‎

It did not take long for Andy Roddick to respond to rules posted by the Tennis Integrity Unit regarding players' use of Twitter during the ...

 

Twitter and FOX team up for unique fan experience

FOXNews - ‎7 hours ago‎

FOX and the social networking site Twitter are joining forces to bring the cast of two of the network's biggest shows and fans together for a unique ...

'Glee,' 'Fringe' stars to use Twitter to spice up reruns for fans New

 

Jon Gosselin Joins Twitter

Radar Online - ‎4 hours ago‎

Now you can keep up with Jon Gosselin's every move and thought - the dad of eight has joined social networking site Twitter. Jon's username is @jongosselin1 ...

Schwarzenegger tops 1 million followers on Twitter

Los Angeles Times - ‎Aug 31, 2009‎

digiday:DAILY

Twitter for business: It's underhyped and probably worth $5 billion

Examiner.com - ‎3 hours ago‎

This interesting article was published on Sunday about Twitter by Robert Scoble on his infamous blog, Scobleizer. For those not familiar with Scoble, ...

Robert Scoble Says Twitter is "Worth $5-10 Billion:" I Call BS digiday:DAILY

Product Reviews

IBM Seeks Patent For Twitter, Facebook Remote Control

RedOrbit - ‎Aug 31, 2009‎

IBM has filed for a patent for new technology that allows services such as Facebook and Twitter to be managed with a television remote control. ...

Ebook Reader Category Heats Up But Will It Really Roar with Web 3.0

BY Joyce Schwarz, media futurist, www.joycecom.com. As an author and emerging media consultant, I've been looking at next-gen reading and education projects for the past 15 years or so. Kindle didn't hit me by surprise but I am watching with interest as the Sony Daily Reader takes off with deals with Google Books and also with a partnership with OVERDRIVE which allows Daily Reader owners to borrow ebooks from libraries too.

OVERDRIVE -- by the way, I was actually at the launch of Overdrive at the BEA (Book Expo of America) many many years ago and I was in reality more impressed with them than Amazon.com because I felt that ebooks would move faster into the marketplace --certainly into B2B and into education than they have.

If you haven't seen the stories about Sony's Daily Reader -- check out this one and others on Google News today: Straits Times

Sony eBook Reader Checks Out Library Books

ChannelWeb - Brian Kraemer - ‎10 hours ago‎

Taking on the Kindle is about more than just offering an alternative e-book reader for Sony, with the company offering a new ...

 

And as you scroll down the Google news you'll see who else is entering into the ebook reader fray:

eBook Reader bits: IREX eReader to launch with Barnes & Noble ...

Gadgetell - Robert Nelson - ‎Aug 25, 2009‎

Next up we have the latest Reader from Sony, the PRS-600 and it has been caught on camera, well more specifically it has been caught on video. ...

E-Reader War: Sony vs. B&N vs. Amazon TheStreet.com

 

NOW THE BIG QUESTION I HAVE -- is how all of this ties into content on demand and the next-generation of Web.3.0  and of cours the future of TV too -- I just saw a short tweet on the Qualcomm Portable Personal TV in the works -- and I just know that there is a tie in here also with reading/browsing and discovery which are of course all enhanced by the semantic web. Or maybe I should just call it TIVO-3.0  -- because we're talking about some kind of bots that know what I want to read, watch and listen to (perhaps even simultaneously) any time of the night or day.

 

In a recent TV GUIDE story -- February, 2009 -- I talked about TV which is tied in with your emotions and senses what you want. OF course many TIVO fans feel that TIVO knows them better than their spouses do. So somehow this is all tied together. As we get that big jukebox in the sky --and somehow the financial resources to download all we want at no charge or a flat rate at least -- books, movies, classes, radio, music etc -- will face THE ULTIMATE CONVERGENCE TEST....

 

BUT as we walk around in a world with augmented reality -- do we really just LISTEN or do we sense, feel and immerse ourselves into all of it -- or maybe our clones do?

 

Back in 2003 I did presentations on The future of the book and on what I called then FUTURESCHLOCK -- overload of infomedia...both of these presentations are on slideshare and if you want a pointer to them-- ping me at joyceschwarz@gmail.com