The announcement of the new Open Content Alliance spurred ahead by Yahoo backing and a crew of high profile media VIP's proves that 21st Century strategy demands collaboration, community and participation to succeed. By switching from Google's approach of demanding that the rights-holder OPT-OUT (we'll digitize your stuff UNLESS you tell us not to) to OPT-IN -- (you tell us it's okay and we'll digitize it)the Yahoo's backed OCA is gaining fast acceptance in the media world.
Here's what USA TODAY has to say about the venture: "The Open Content Alliance, a project that Yahoo is backing with several other partners, plans to provide digital versions of books, academic papers, video and audio. Much of the material will consist of copyrighted material voluntarily submitted by publishers and authors, said David Mandelbrot, Yahoo's vice president of search content. Other participants in the alliance announced Monday include Adobe Systems Inc., Hewlett-Packard Co., the Internet Archive, O'Reilly Media Inc., the University of California and the University of Toronto." Yahoo-backed alliance opens Internet library [USA Today, 10/3/05]
WHY IMPORTANT FOR HOLLYWOOD? Because this sets a precedent in digitizing public domain work and it may be a guideline for Hollywood and other media rights holders to follow.