My Photo
Sign Up For JCOM updates & newsletters

* Questions email joycecom@aol.com

*









Powered by VerticalResponse

Twitter Updates

    follow me on Twitter

    JCOM CLIENT PORTFOLIO

    • Joycejudidench
      Here is a sample of the clients that JCOM/Joyce Schwarz provides marketing, business development and corporate positioning. A more complete list is on the www.joycecom.com website or you can email joycecom@aol.com or call Joyce @ 310-822-3119 to get an album of a specific vertical area of expertise including Travel/Tourism, Entertainment, Packaged Goods, Technology, Emerging Tech, Special Events & more.

    « TELEVISION DISRUPTED BOOK REVIEW AND LOOK AT USER-GENERATED CONTENT AND CITIZEN's JOURNALISM | Main | CISCO -- DRIVING NEXT-GEN TV? Akimbo Investment says Cisco wants to PLAY! »

    June 25, 2006

    Comments

    Just as HTML and the browser was said to be the beginning of the democratization of media, but only proved the need for trained editors, we are seeing Web 2.0, blogging and UGC as an open opportunity for a next generation of editorial writers with URL pointers and Blogs as the primary tool of trade. The new stuff always has the greatest hype. But ask most bloggers about the responsibility and difficulty of maintaining a quality commentary with timely changes, and what will you find? We are going to look back on this as another phase that generated some elegant content within the sea of verbose garbage, hard to find and harder to find the time to read or view.

    Instead, entertainment media will integrate the best parts as tools to put across the best content as the technology continues to evolve. There will be a few Matt Drudges who will shine, while the vast majority of UGC disappears into the mass of information on the Web that few people really care about. Remember that anyone with a movie camera can record a movie, but that doesn't make them a Lucas or Spielberg.

    Demographics will play a large part in this. As younger people have more time available than the middle years (people who work for a living and raise families), the UGC will sway to the younger set. If you can find a way to consolidate the subsets, subject them all to some form of advertising, and measure the outcomes, then there will be an economic reason for the consolidator to continue to exist. YouTube is trying to figure this out, but has not done so yet. Personally, I am looking forward to seeing how they accomplish this terribly difficult, life-or-death requirement.

    Thank you for your life of great work (since I've known you for over 15 years!),

    Harrison Rose

    The comments to this entry are closed.

    Categories