LIFE'S A BEACH....at least at Virtual Laguna Beach - Live it!
MTV is in beta on it's "Virtual Laguna Beach" which ties in with the television show of the same name...the good news is that you'll be able to see the "Laguna Beach" TV shows a day in advance if you're a resident in VLB....and watch for Pepsi and ad agency OMD's clients to brand the area with their goodies too according to Betanews.com. "Virtual Laguna Beach also is just one example of the next-generation media models that we're creating for our viewers to connect with one another in ways they never could before; for content creators to develop experiences that live side by side with on-air content; and for marketers to become an integral and meaningful part of the programming,"according to a quote from Van Toffler, president of MTV's Music Films & Logo groups.
According to a story in imediaconnection.com:
'Virtual Laguna Beach,' First Of Three Virtual Platforms In Development, Debuts Today MTV Networks Working Hand-In-Hand With Pepsi, Mediavest Worldwide And ...
Hollywood2020.blogs.com blogger Joyce Schwarz predicted
the launch of future branded worlds
in this article on imediaconnection.com:
The Virtual Laguna Beach site is a blend of social networking and video games. Brands including Cingular, Pepsi-Cola and Secret have agreed to participate within the avatar-based game. Brands Participate in Virtual MTV Shows