MOBILE ADVERTISING ---update
Last night at dinner at DEMOfall an exec at a major firm wanted me to explain to him/her all about mobile advertising....and why according to reports they heard at CTIA it's not doing that well...by Joyce Schwarz, JCOM, emerging entertainment & media analyst & consultant, www.joycecom.com and blogging at Hollywood2020.blogs.com.
The question just STUNNED me -- earlier last week I had seen a report on eMarketer.com that shows Mobile Advertising 'only' doing about a BILLION dollars $$ this year-- not well? By whose standards is that?
eMarketer Says "Mobile Advertising on a Roll!"
I checked eMarketer.com and found that stat which I had given to the questioner-- who seemed not to believe me. So I click over to eMarketer.com and find this info from it's September 18, 2006 post:
Mobile Ad Market on a Roll (source eMarketer.com)
SEPTEMBER 18, 2006
Advertising is about to catch up with mobile customers.
The reason is simple: Carriers need the revenues.
$11.5 BILLION IN 2011 Projection for Mobile Ad Spending
Informa estimates that worldwide advertising spending
on mobile devices will rise from
less than a billion this year to $11.35 billion in 2011.
Here's a link to that report: Worldwide Mobile Advertising SPending , 2006, 007 & 2011.
Informa estimates that worldwide advertising spending on mobile devices will rise from less than a billion this year to $11.35 billion in 2011.
WHO'S DOING MOBILE CAMPAIGNS: Blogger Joyce Schwarz has personally worked on and developed dozens of mobile ad campaigns ranging from audio campaigns to SMS to banner clickthrough campaigns and more. Check out our articles on Imediaconnection.com including our mobile advertising 3-part primer. In addition, Joyce is quoted almost weekly as an analyst on new mobile ad campaigns.
Mobile Advertising, Marketing, Alerts, SMS/Text Messaging & More.
One of the challenges in additing up the number of mobile advertising campaigns is that the campaigns are many times part of a larger multi-platform campaign for products, services or content. So press releases on the individual mobile aspects are not sent to the press. But a quick look on Google.com today shows 233 press releases/and stories on Mobile Advertising in the news section of Google alone.
Plus many campaigns are called something other than advertising ie marketing, alerts, SMS or text campaigns or contests or polling or voting etc. American Idol may not call it's voting for candidates advertising but it is!
TEXT MESSAGE ADVERTISING -- also there are many types of mobile marketing -- ranging from banners, to coupons to location-based promos (promotions) to text messaging campaigns that require opt-in (permission from the mobile owner) and more. Text messaging campaigns even premiium text messaging (where the sponsor pays for the text message promo are catching on. MMA (Mobile Marketing Assn) has some of the latest info on that they gave out during Ad Week in NYC this week.
WHO IS TEXT MESSAGING IN THE USA
My client Andy Jagoe has these interesting stats he's giving out to promo his new 3Jam(www.3jam.com) group text messaging service. People likely to latch onto SMS as a communications tool are adults ages 39 and under, according Harris Interactive Inc. A online poll conducted in May among a sampling of 1,332 U.S. adults found 69 percent between the ages of 18 and 39 use text messaging, compared with 35 percent of people ages 40 to 54. By the way check out www.3jam.com and sign up to get this valuable service.