Unless you've been living under a rock this past week...you probably know that the band Radiohead offered its album Rainbows via digital download and let the 'downloaders' pay the price they wanted --blogged by Joyce Schwarz -- a pretty kewl experiment in entertainment marketing.
Frankly, we wrote a much longer post and opinion piece on this -- alas, Typepad's system doesn't seem to like to wait longer than 5 or 10 minutes while you're writing before it suddenly wipes out your post. It keeps the headline -- just no post...hmm
Anyway-- we went over to www.radiohead.com and we're quite pleasantly pleased with the design for the download of the new album. And their quiet sell of the diskbox which includes one digital download. Accidentally I tried to do two digital downloads and the site told me it allows only one. Then of course came the fear of any internet marketer -- I was put in a queue -- waiting line and I waited and I waited-- probably only a couple of minutes but then I quit...but here's what the experience looked like:
opening screen for www.radiohead.com and the download and direct sale to consumers of their new album Rainbows.
More on this experiment later js.