Why there will be a giant shoebox on Broome Street this weekend ....hollywood2020.blogs.com uncovers ties to Adidas and its sister brand Y-3...during fashion week stunts...
FROM GQ.com Don't worry: It's not a belated viral stunt from the Cloverfield marketing team. Instead, it's a stunt from the Adidas marketing team. Okay, not entirely—it's home to a sponsored installation called Sometimes Comes Mother, Sometimes Comes Wolf, which includes art and found objects from D.L. & Company's Douglas Little, notorious dumpster diver (and actor-director) Justin Theroux, and East Village store Obscura Antiques. Basically, it's the kind of random crap that winds up in shoeboxes, only cooler and curated. And, of course, bigger. Sometimes Comes Mother, Sometimes Comes Wolf, opens tonight at Broome Street between Ludlow and Essex streets in New York City
FROM WWD.com: Meanwhile, Adidas Originals is striving to get some of the attention its sister brand Y-3 has become known for during fashion week. Originals' biggest campaign yet, "Celebrate Originality," is launching with Web films, starting with one on Adidas founder Adi Dassler, and a partnership with Facebook. In a 16-foot-by-30-foot "shoebox" on Broome and Ludlow Streets, Adidas will host a Celebrate Originality art show, curated by Justin Theroux and Douglas Little, with an opening reception Friday, where Amy Sedaris is rumored to be selling her cupcakes for a nickel. The show will be open to the public from Saturday to Feb. 9.
HOLLYWOOD2020.blogs.com also notices this write-up --
• Adidas is branching out beyond sneaks. The footwear giant has collaborated with Diesel to launch an exclusive denim line called "Adidas Originals Denim by Diesel." The invite for the afterparty promises a "surprise live performance."