By Joyce Schwarz blogging at www.hollywood2020.net which is a blog on next generation media and content by author Joyce Schwarz. Why am I listing my credentials first because despite 1/2 million page views and 3 years on the scene, not many digerati really seem to follow www.hollywood2020.net and I want them to see what's up with the Twitterstorm & more
Check all of it out by searching www.twitter.com for #motrinmom
Schwarz has written more than 200 articles on new media and 5 books MULTIMEDIA: Gateway to the Next Millenium (1994), Multimedia 2000 (Natl. Assn. Broadcasters 1993) and TECH TV's CUTTING THE CORD, Guide to going wireless and head of JCOM, www.joycecom.com emerging media and entertainment and new product/company consultant. Plus she is the author of THE VISION BOARD #1 Spiritual bestseller Amazon.com, http://tinyurl.com/visionboardamazon. Email: firstname.lastname@example.org for more comments on #twittermom. Schwarz was the first blogger or media person to contact the direcctor of communicaton for TAXI, Motrin ad agency of record.
FIRST -- the video animation IS STILL UP ON www.motrin.com -- someone has posted online that it was taken off - NOT TRUE...animation is still up. See my previous post http://tinyurl.com/mmotrin for whole story on how I called agency and talked to a rep earlier today etc.
SECOND: the blogger who some other tweets are saying started controversy or wrote about the animation on www.motrin.com is Jessica Gottlieb here is a link to her blog http://www.tinyurl.com/5tzum3 The post that started it all (she needs credit) http://tinyurl.com/5tzum3 I just talked to Jessica via phone.
Here is the full link: http://jessicagottlieb.com/2008/11/16/blame-me-for-motrin-moms/
or you can try this link -- these shorter links tend not to work forever so that's why I put the full website above: Jessica blog
HERE ARE SOME VERY QUICK SCREENGRABS of the video at www.motrin.com.
here is how the video opens click on the arrow on www.motrin.com and wait for 10-15 seconds it must load first then watch Momalogue from Motrin's ad agency.
This is one of the final screenshots in the animation posted at www.motrin.com promoting Motrin to moms in a little video called Momalogue -- this appears to be the most controversial screen according to tweets on www.twitter.com for #twittermom One tweet complained about how zany or yes, crazy the eyes and cartoon quality appeared to denigrate moms according to her post. Amazing 2000 twitter posts in less than 24 hours. Youtube videos & a chat online tonight. Joyce Schwarz, veteran ad agency exec and consultant to agencies www.joycecom.com and via email at joyce @joyce dot com was first to contact the ad agency TAXI's rep --Taxi NYC is agency of record for Motrin see www.tinyurl.com/mmotrin
Note this blogger Joyce Schwarz also called the 1-800 number listed on Motrin -- here it is
This site is published by McNeil Consumer Healthcare, a Division of McNEIL-PPC, Inc., which is solely responsible for its contents. This website is intended for visitors from the United States. Questions or comments? Call 1-800-962-5357 IT WAS A RECORDING that at first thought I was talking about Paquin (not MOTRIN) I had to correct the recording which says callback during work hours.