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PICK # !
DAY: Monday, April 30th
TIME: 11:30 AM - 12:30 PM
Track I: SmPh-TbLT-2, AdvUp-1, TV-2012-1 Ballroom Terrace
TOPIC: The New Fandom: Building and Nurturing Communities for Entertainment Properties on Social Platforms
Andrew McLaughlin, Vice President, Tumblr, Moderator
Kenyatta Cheese - consultant for BBC, Travel Channel, and others
Erik Flannigan, Executive Vice President, Digital Media - Viacom Entertainment Group
Eric Kuhn, Head of Social Media, UTA
Molly McAleer, co-founder, Hello Giggles, writer, Two Broke Girls
JOYCE SAYS WHY IT COULD BE A HOT SESSION:
Two Broke Girls is a breakout TV hit plus you get to meet execs
from TUMBLR, TRAVEL CHANNEL consultant, EVP Viacom, UTA
And it's still all about cashing in on community and content to
grow and monteize your audience
PICK #2 Monday 1:45 - 3 PM
1:45 - 2:30 - HwdSummit Marina Vista Room
Yahoo! Comedy and How To Turn Your Funny Idea Into a Web Series
Corey Moss, VP Digital, Principato Young Entertainment, Moderator
Brian Hunt, Head of Creative Development Original Video, Yahoo!
Josh Weiner, Writer, Downton Arby's
Ethan Smith, Writer & Director, The Booty Call & Beets By Dre
Presented by: Principato-Young Entertainment
why it could be hot -- WHO DOESN'T WANT TO SELL A WEB
SERIES AND THEN MAYBE GET IT OPTIONED FOR A TV SHOW
OR A EVEN A FILM! AND JUST HTE NAMES OF THESE PROJECTS
BOOTY CALL& BEETS ! PLUS HAVE TO CHECK OUT PARTICIPATE-YOUNG
ENTERTAINMENT AND OF COURSE YAHOO'S HEAD OF CREATIVE
DEVELOPMENT FOR ORIGINAL VIDEO -- ONE OF YAHOO'S LAST
BASTIONS OF GREAT OPPORTUNITY -- COUNT ME IN!
pick #3 FOR PREVIEW DAY: Monday, April 30th
3:45 PM - 5:00 PM
Track III - SmPh-TbLT-5, AdvUp-6, TV-2011-3, Screening Tent II
The Social Experience: Personalized Communication, Personalized TV, Personalized Apps, Personalized Commerce
The SmartPhone and Tablet have transformed and redefined how consumers relate to their communications experience - it is now all a world of personalized interaction. As the consumer addresses commerce, communication or TV - as Apps or as a transaction - it is all now part of a greater Social Experience. The world of phones, TV and computing is now altered forever all aspects of our lives. From entertainment, person-to-person communications, group relationships to the political and commericial sphere, no aspect of our lives is not being impacted and transformed by the Social phenomenon. We are living in the era of The Social Experience.
Rob Weiss, Chief Content Officer and Head of Media Networks, EQAL
Craig Parks, Vice President, Digital Media, IFC
David Maher Roberts, CEO, The Filter
Gary Frenkel, Senior Vice President, Digital Products & Communities, TakePart, Participant Media
Jason Meil, Principal, Method
Michael Brown, Vice President, Media & Entertainment, Digitaria
Chia-Lin Simmons, Vice President, Marketing & Content, Harman International
Patrick Kennedy, President and CEO, Sidebar, Moderator
why it could be hot -- Patrick Kennedy is brilliant and the merging
of the SMARTPHONE and TABLET (or even our ereaders) is
HAPPENING NOW -- we've moved from person to place directly
to person to person. AND NOW GET READY TO ADD
COMMERCE (my favorite part monetizing all that content).
PS I hear that Gigi Johnson's session on Digital Media 101 was very good last fall. I'll peek in and give you'
a birdseye view when I blog the preview day
NOTE: WATCH for Joyce Schwarz picks for day 2 & 3 and for her
overview of the Variety Summit and Urban Media Summit and
other co-located events. Schwarz is one of the top female
digital media pioneers. She has written 6 books on the
future of media, careers and opportunities in the NEW
HOLLYWOOD and has been featured in a 2 page story in
the print edition of TV GUIDE on the future of TV. She heads
JCOM MARKETING & BUSINESS DEVELOPMENT,
www.jcombusinessdevelopment.com in Marina Del Rey,
California where she works with venture funded startups
in emerging media and entertainment ranging from emusic
in 1995 to Primesense (guts of XBOX kinect YOU ARE THE
CONTROLLER). Schwarz is also previewing the newest
business incubator and accelerator www.startup50plus.com
which cashes in on $11 Trillion in retirement funds.
Ask her how you can teach, mentor or sponsor this next
generation of showing that Peach Fuzz and Gray Hairs
do mix as we move forward to cash in on the JOBS ACT
aowdfunding! www.startup50plus.com
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