By Joyce Schwarz, blogging at www.hollywood2020.net ....Okay, since it's the evening before moderating another Digital Hollywood Conference (been doing it since 1995 or so) I thought it would be fun to go back to last year at CES '08 and see what I forecast then as the 5 ways to thrive/not just survive in '08.
Here they are -- how do you think I did in my outlook? Check the date -- that's January 09, 2008 LAST YEAR. Could I have done better by just saying "TWITTER" Iphone, Facebook, Youtube, Twitter?
Joyce Schwarz 5 Trends to Thrive/Not Just Survive in 2008 & beyond in the new Hollywood.....Here's a brief recap of those trends.
Copyright Joyce Schwarz, JCOM, www.joycecom.com. For reference in your own articles, please email joyceschwarz (at) gmail.com for permission.
1)FRUITION OF 'CUSTOM-TAINMENT" --- customizing entertainment, info-tainment and edu-tainment 24/7/365 anytime/anyplace. Personalized content and customized cross-platform. Examples include: United-- first airline to tout iPod integration with their IFE system...Nero signs agreement with TIVO -- TIVO on the PC....Autonet Mobile Introduces New Consumer Internet Content Storage...Comcast--Fancast.com entertainment access across TV, online, DVD or theatres.
2) YOU AS THE STAR, YOU'RE IN THE PIX, AD, GAME...finally, you're the star-- not just your video on Youtube.com or your tunes on your Myspace page..you're in the pix-- with your avata and/or your "real' scanned image. Examples: Zcam, 3DV Systems, Virtual Heroes, Primesense.com, Organic Motion, BigStage.com.
3) Gesture Computing/control/signage..moving in on augmented reality -- examples include: GestureTek, Gesture Xtreme, Airpoint-hand-tracking unit, Groundspeak's Wheigo.cvom and Garmin GPS, beyond geocaching, beyond waymarking, Did you know geocaches have grown from 75 to 490, 000?
4) Text Messaging 2.0, text marketing & presence...rise of the mobile as controller/mobile as remote/mobile as coupon, mobile as credit card. Examples: Barcast-- public signage with text-messaging on a bar network, Ping Mobile & Cox mobile coupon campaign, AOL Buddy, AIM Mobile and AOL my pages for mobile. Blue sky ideas-- blogscroll -- text highlights from blogs, movie reviews, etc -- scroll across mobile/handhelds, Twitter with pix, virtual 3M notes & more .
5) Social media embedded into content, not vice/.versa. Until now we've seen content embedded into social media ie widgets for Myspace.com, widgets for Facebook etc. I see the rise of Social media embedded into content -- Facebook voting app at end of movie (vote with mobile/results on facebook real-time). Linked In-- contact info/bio/zip code into regional biz mags online or at trade show booths-- like CES -- who do you know at that company...OR social media AS CONTENT -- aggregate widgets of programming -- create your own EPG (electronic program guide) create your own portal, design your own Fancast.com pages.
ABOUT JOYCE SCHWARZ -- for more info on Joyce Schwarz see www.joycecom.comher independent consulting firm that specializes in new media marketing & emerging entertainment & media company launches since 1990. Here are pictures of just some of her books and more than 200 articles she's written on the future of media & entertainment.
Left to right Joyce Schwarz books include: Multimedia: Gateway to the Next Millenium (Harcourt Brace,1994, SUCCESSFUL RECAREERING, Career Press, 1993, STAR*COURSE (how to promo, market & sell you and your product & service to the new Hollywood 1992 (audio/Learning Annex, HayHouse), Hollywood & The Electronic Highway: 2000 (compendium of published articles/videos), THE VISION BOARD: the secret to an extraordinary life, Harper Collins Publishing, Collins Design, fall, 2008 (see 20 pages free at http://tinyurl.com/seeinsidebook).