Hollywood2020

How to sell you & your project to the NEW HOLLYWOOD Using Visioning & A Vision Board: Author & Strategist Joyce Schwarz Shares Insider SECRETS TO SUCCESS

– It's the new American dream -- sell your book or movie and make a fortune! BUT just how do you do it? Author & Hollywood career strategist, Joyce Schwarz will be featured at the BPSCA event on Thursday, June 11 at their special program for authors, writers & producers at the Sportsmen's Lodge Hotel in Studio City, California.

 Left, Joyce Schwarz, author & Hollywood career strategist and right "The Vision Board" book which is a best-seller across the USA & Canada, For a free chapter go to http;//tinyurl.com/visionboardamazon

To make reservations:
The BPSCA meeting is open to the public. For details call 8l8-769-4700 time is cocktails and networking from 5:30 pm and dinner at 7 pm and program at 8:15 pm. You can also see more details here http://www.bookpublicists.org/pages/events.asp 

In her talk Joyce Schwarz will preview her proprietary info about how to get your book published by a major publisher and a mini-case history of her latest work, THE VISION BOARD --subtitled The Secret to An Extraordinary Life where she reintroduces readers to the age-old concept of 'visioning'

Free Chapter of 'The Vision Board Book':. You can see a free chapter of THE VISION BOARD at http://tinyurl.com/visionboardamazon.

Don't miss this event where you can discover:

*How Joyce Schwarz got more than 75 wisdom leaders, celebrities and Hollywood personalities and TV stars involved in her book THE VISION BOARD.

 Joyce Schwarz is shown in these pictures with just a few of the many Hollywood celebrities she's worked with on marketing and promotion for more than 200 events in Hollywood & beyond. Below she's shown with Bob Proctor, Jack Canfield and Holli Walker, all leaders in the new wisdom movement!

*Why Joyce Schwarz received a 6-figure advance from Harper Collins for her latest work The Vision Board --subtitled The Secret to an Extraordinary Life .

 Left, THE VISION BOARD book and right Joyce Schwarz as featured on syndicated television show by Better TV in more than 50 cities nationwise in June, 2009

*What is visioning and how it can help you create your best possible life -- no matter how young or old you are! It's never too late!

 Above, Joyce Schwarz was featured in WRITINGSPIRIT.com on providing insider information on how a writer and author can use a vision board to create a best-selling book, novel or movie!

*What Joyce Schwarz learned from launching the "MISSING KIDS ON THE MILK CARTON CAMPAIGN" in Southern California and how it changed her life.

 

Joyce Schwarz, founder of JCOM emerging media & technology consulting, www.joycecom.com is probably best known for creating the campaign to launch the MISSING KIDS ON THE MILK CARTONS for Ralph's Grocery stores nationwide.

*How you can sell any product or service, book, movie or video or idea to the NEW HOLLYWOOD" and why more than 4000 VIP's have attended Joyce Schwarz STAR*Course classes and hired her as a their favorite Hollywood career strategy coach.

*How did Joyce Schwarz and her firm JCOM get her books featured in more than 200 publications ranging from WALL STREET JOURNAL to TV GUIDE to MONEY MAGAZINE to THE LA TIMES and get Joyce featured in interviews on more than 150 radio and TV talk and news shows ranging from KFWB CBS news to National Public Radio to NBC News and ABC TV and PBS TV nationally?

Joyce Schwarz presentation is a mini-preview to her upcoming workshop and teleconference on HOW TO SELL YOUR BOOK OR PROJECT TO A MAJOR PUBLISHER OR STUDIO!  For more details or to register for this upcoming workshop, call 310-822-3119 or email: joyceschwarz@gmail.com

CERTIFIED VISION BOARD COUNSELOR: If you're interested in becoming one of the first certified vision board counselors in the world, please email: thevisionboard@aol.com to contact Joyce Schwarz, founder of The Vision Board Institute.

WHAT IS A VISION BOARD: a vision board is a visual map that you create using pictures, images, affirmations and embellishments to depict the best possible life that you want to lead. It expands on the ancient art of visioning that goes back to the caveman era.

Joyce Schwarz, Speaker, Author is probably best known as the creator of the campaign that launched the MISSING KIDS ON THE MILK CARTON program for Ralph's Grocery Stores nationally. For the first time ever Joyce reveals the information on this campaign and how it evolved in her book "THE VISION BOARD: the secret to an extraordinary life which is now featured in more than 6,000 bookstores nationally and at http://tinyurl.com/visinboardamazon

To sign up for a free newsletter on vision board creation go to: http://www.visionboard.info which is the blog for The Vision Board book. To see the official website for the book go to http;//www.ihaveavision.org

# # #

The Vision Board Institute was established by Author & Hollywood visionary Joyce Schwarz to offer training to become a Certified Vision Board Counselor throughout the US and around the world. The Vision Board Institute is located in Marina Del Rey, California. For more information go to www.visionboard.info

WOW Hollywood2020.net Blogs NYC LIVE With Joyce Schwarz, Media Futurist

So much fun to be staying near TIME SQUARE in NYC for a few days...so much going on. Did you know Time Square is closing to traffic i.e. cars next weekend and it appears to be a permanent move to attract more tourists -- at least that was the word from my towncar driver who drove me in from Kennedy airport yesterday.

 Lots of controversy but there is so much to see at Time Square now it makes sense just as many other cities such as Montreal and Toronto have 'walk-only areas in their downtown. Here are just a couple of articles that explain more. I'll just have to spend some time tonight or tomorrow taking pix of the new visuals at Time Square including the great M&M billboard with the M&M's jumping around into designs like kaleidoscopes.

New York Magazine

Honk, Honk, Aaah

New York Magazine - ‎14 hours ago‎

... a work crew from the New York City Department of Transportation will arrive in Times Square. Waiting for a pause in traffic, the team will close off ...

New York to get more walkable

Mother Nature Network - ‎4 hours ago‎

(via kottke) A big chunk of Broadway's going to be closed to traffic come May 24, making way for a pedestrian mall. Closing down the street's actually ...

New York Times

 

MEDIA POST OMMA @ Renaissance Hollywood 3/23 & 3/24 New Players/New Playing Field?

By Joyce Schwarz, Hollywood2020.net covering the new media industry with more than 300 articles & 6 books since 1990.

I spent about 45 minutes looking at the agenda and looking up bios on speakers at the OMMA conference sponsored by Media Post in Hollywood Monday and Tuesday of this week. 

 Cory Treffiletti, President/ Managing Director, Catalyst:SF who has been on several of my panels @ Digital Hollywood is the emcee for his conference. Media Post the conference organizers call this OMMA Global because it covers several of their peer groups in these categories. You can see more about the event at: OMMA --registration info

Online Media, Marketing & Advertising: My call on it is that OMMA is worth going especially on Tuesday when I see lots of new players who are creating what just may be a new playing field for OMMA which stands for Online Media, Marketing & Advertising. Because of course it's not just online now that matters -- it's beyond the box or with the new boxes that are coming this year that will create the next-generation of Broadband and Internet video distribution anywhere, anytime & anyplace. Which is something I've been talking about for 15 years.

Monday -- is a good overview for anyone new to the industry with Comscore, Mahalo and several of the top OMMA agencies speaking.

Tuesday -- looks the most fascinating with some of the new players who are taking media beyond the box -- into mobile & next-gen broadband etc.

Tuesday, March 24 speakers include:

Bob Brown, Senior Manager, Marketing Communications, Nissan North America

Kristi Vandenbosch, President, TEQUILA USA Louisa Shipnuck, Global Business Developement Executive, IBM Media & Entertainment Industry Bob Brown, Senior Manager, Marketing Communications, Nissan North America Bob Frady, Vice President, Digital Marketing, Live Nation Erik Nielsen, EVP, Executive Director, Trailer Park Stephen Sonnenfeld, President, Consumer Solutions, Enfatico Kristi Vandenbosch, President, TEQUILA USA Joe Mandese, Editor-in-Chief, MediaPost  Panelists   Manish Bhatia, President, Advanced Digital Services, The Nielsen Company Scott Ferris, General Manager, Microsoft’s Advertiser and Publisher Solutions Group John Gentry, President, Spot Runner Tracey Scheppach, Senior VP, Video Innovation Director, Starcom USA Kevin Thompson, Engineering Director, Google David Verklin, CEO, Canoe Ventures KEYNOTE: CAN CONVERSATION MARKETING SAVE THE WEB: John Battelle, Founder and CEO, Federated Media Publishing Joe Marchese, President, SocialVibe  Panelists   John Battelle, Founder and CEO, Federated Media Publishing Joseph Ferry, Interactive Marketing Manager, Nestlé Robert Hayes, Senior Vice President and GM, Digital Media, Showtime Networks, Inc. Ian Schafer, Founder and CEO, Deep Focus Will the upcoming ubiquity of smart phones change your marketing strategy now? ************ (Hollywood2020 note this could be the most interesting of the sessions) Plus there are some panel breakouts in the am and pm too.

Steve Smith, Columnist, MediaPost’s Mobile Insider

Panelists   Dan Flanegan, BrandInHand Ujjal Kohli, CEO, Rhythm Media Webster Lewin, SVP, Director of Digital Innovation and Strategy, MS&L Walter Schild, CEO, Genex Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia

Hollywood2020 will be reporting back with additional info from Tuesday's sessions. If you attended today (Monday, email me at joyceschwarz (at) gmail.com with your comments. THANKS!

UNLOCK THE SECRET TO THE FUTURE OF TV & VIDEO @ DIGITAL HOLLYWOOD PANEL Weds Oct 29 Moderated by Emerging Media Expert Joyce Schwarz

MARK YOUR CALENDAR FOR: Digital Hollywood, Wednesday, October 29th
10:45 AM - Noon
Track III:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve

With the emergence of the smart TV, along with the pervasiveness of broadband video as a cultural always-on experience, the understanding and confluence of video, television and broadband, as an interactive platform, an advertising platform and as a content platform is continually being explored and redefined.

TV ON THE GO:

Television, video and technology is an experiment that will never stay in place.

WHAT IS THE FUTURE?

With new and upgraded technologies, from the network infrastructure, to CE devices to content innovation that evolves--this session promises to offer you an insider's look at the core of our industry's future.

Moderator: Joyce Schwarz, JCOM Emerging Entertainment Marketing, www.joycecom.com, email: joycecom@aol.com. Please email me for more information about the panel and with any questions you'd like this panel of experts to address during the session.

PANELITS INCLUDE:

Kelly Ryan, Vice President, Content Business Development, BlackArrow
Mitchell J. Weinraub, Senior Director of New Media Initiatives, Comcast Media Center
Sanjay Desai, Vice President, Product Marketing, Brightcove
Alex Castro, CEO, Delve Networks
Ben Mendelson, founder & President, Interactive Television Alliance
OpenTV, speaker to be announced
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

TEN COMMANDMENT OF CO-OP MARKETING

THE TEN COMMANDMENTS OF CO-OP MARKETING

Co-op marketing extends your reach, your budget, your personnel and your return. JCOM has organized more than 90 co-op marketing programs for Clairol, Sheraton, Pacbell, AT&T, State of Hawaii, State of Alaska, ITT, Levis, Philips and more.

1. Plan must precede the money
2. Originating partner must create vision
3. Be flexible, the plan you start with will change -guaranteed!
4. Be sure to work with the best catalyst/agent/consultant
5. Ambitious programs succeed, cautious programs fail.
6. Design campaigns to get a multiplier effect for PR, direct marketing,community involvement,word of mouth, and user-generated content.
7. Program value increases with clear targets.
8. The more impossible the goal, the more likely it is to be achieved.
9. The originating partner must stay involved.
10. Only a few brave leaders will succeed.

FOR MORE INFO ON CO-OP MARKETING AND THE LAUNCH PLAN FOR JOYCE's upcoming book THE VISION BOARD email her at joycecom@aol.com. She also has visuals of all of the co-op marketing programs she has created in the past. js.

LADIES ROOMS AROUND THE WORLD --exhibit by Maxi Cohen Set for Pool Art Fair @ Hotel Chelsea March 28-30

Pool Art Fair @ the Hotel Chelsea presents
LADIES ROOMS AROUND THE WORLD
a series of photographs and video by Maxi Cohen
222 W 23rd Street (btw 7th and 8th Ave) Room 122
opening FRIDAY. March 28th, 29th & 30th 12pm-8pm

LADIES ROOMS AROUND THE WORLD don't miss this exhibit which includes photos and videos by my long time colleague --the talented and brilliant artist and filmmaker Maxi Cohen. Can you imagine if these walls could talk? And what an appropriate location --the HOTEL CHELSEA.

Sidenote-- if you have not checked out Wikipedia.com's take on Hotel Chelsea take a glimpse-- here's just a bit of info I found out --The hotel has been a home to actors and film directors such as Stanley Kubrick, Shirley Clarke, Cyndi Coyne, Mitch Hedberg, Miloš Forman, Lillie Langtry, Ethan Hawke, Dennis Hopper, Eddie Izzard, Kevin O'Connor, Uma Thurman, Elliot Gould, Jane Fonda, and Gaby Hoffmann and her mother, the Warhol film star Viva and Edie Sedgwick.ABOUT Maxi Cohen's LADIES ROOM AROUND THE WORLD EXHIBIT:

For more than two decades, Maxi has been photographing, and more recently filming in LADIES ROOMS AROUND THE WORLD from the Australian outback to Zambia, New York to Tel Aviv, Cannes to Rio.

Maxi Cohen is an artist and filmmaker. Her work is in the permanent collections of MoMA, the Metropolitan Museum of Art, Museum of Fine Arts in Houston, Israeli Museum in Jerusalem and more. Her films appear in movie theaters and on television. Blogger note- here's a recent picture of Maxi Cohen I found on Google images-- best wishes to you Maxi for a fantastic weekend! js.

CZECH DREAM -- DVD ON SALE FOR "REEL"!

For some reason I had never heard of the documentary CZECH DREAM, but it caught my eye at the video store this week blogged by Joyce Schwarz @ www.hollywood2020.blogs.com.

CZECH DREAM HITS USA VIDEO STORES FOR "REEL"!!!!!!!!!!!!

And I might not have picked it up if I didn't have a house guest coming here from Czech Republic this weekend. What was kewl is I just left a note on their audience blog. Every film site should have an audience blog! 

As I noted on the film blog, I was rolling off my couch laughing until at the end I saw this elderly woman with canes or crutches walking to the opening of the non-existent "hyper mart" and I felt sad. As I explained in the blog I've been in advertising for years -- the old school kind and then the Internet and yes, I have a Masters degree from USC film school too..

COULD HAVE BEEN A GREAT PRO-BONO PROJECT

BUT every project I've done involving an opening -- I've tied in a charity with it. I'm probably best known for rolling out the MISSING KIDS ON THE MILK CARTON campaign in California for Ralphs...and I've organized more than 500 other events that I've had corporations sponsor.

Missing Kids on a Milk Carton campaign sponsored by Ralph Grocery in the USA..campaign by Joyce Schwarz, JCOM, www.joycecom.com

Would I have handled the film the same way if I were using state funds? Hmm I probably would have used the state funds to open some kind of community program on the Meadow -- maybe a new Playground for kids and provided picnic lunch for everyone courtesy of a corporate sponsor. And pressured the printing companies and the ad firms to do the whole project Pro-bono. Admittedly the whole effort took GUTZ....let's see them make "THE MAN" pay in the next film -- not the people! js.

Sci Fi Writer William Gibson on "Locative Art"

Just finished "Spooks" by sci-fi writer William Gibson, blogged by Joyce Schwarz, www.hollywood2020.blogs.com. Here's a good interview I found with Gibson about 'locative art" on Boston.com. http://www.boston.com/news/globe/ideas/articles/2007/08/19/qa_with_william_gibson/

William Gibson talks about "locative art" as depicted in his novel "Spooks" in this Boston.com interview. See link above.

NETHERLANDS INSTITUTE OF SOUND & VISION IMAGE OF IMAGES!

NETHERLANDS INSTITUTE OF SOUND & VISION -- IMAGE OF IMAGES....amazing new structure actually incorporates images from television into the exterior glass tiles of the building. THE MEDIUM IS THE MEDIUM...blogged by Joyce Schwarz, Hollywood2020.blogs.com.

Here's the story in the NY TIMES and a great quote that explains the process they used to create the glass tiles: "Conceived in collaboration with the 65-year-old artist Jaap Drupsteen, the structure’s panels are imprinted with famous images from Dutch television: the justice minister riding his bicycle, say, or Johan Cruyff scoring a goal. Using computer technology, Mr. Drupsteen ran the images together and baked them into the glass."

Heaven, Hell and Purgatory, Encased in Glass
New York Times, NY - May 25, 2007
The Netherlands Institute for Sound and Vision was conceived as a perfect cube, half of it buried underground. It houses broadcasting archives, ...

Dutch media house an architectural wonder
The Brunei Times, Brunei Darussalam - 45 minutes ago
The completion of their Netherlands Institute for Sound and Vision here can only elevate their status. Wrapped in a luxurious skin of colourful cast-glass ...

THE MILLIION MASTERPIECE EXTENDS DEADLINE

How about a million little pieces of art from around the world? Kewl huh? Well that's what www.millionmasterpiece.com is creating blogged by Joyce Schwarz, Hollywood2020.blogs.com. But it looks like it will take another year to get a million contributions. Check it out at: www.millionmasterpiece.com

www.millionmasterpiece.com

THE GOAL: according to the website: to create a true snapshot of our global society, and sum up its diversity in one single picture?  So they are trying to 'get together one million ordinary people from all around the world, and get them to work on the picture together in the world's largest ever artistic collaboration. A collaboration where everyone is equal, where all outcomes are valid.'

DONATIONS:  By making a donation they are hoping to raise over £3.5 million / $6.5 million / €5 million for global humanitarian and environmental charities.

Hollywood2020.blogs.com has an email into Peter, one of the organizers and as soon as we hear back from him, we may have some more news on this event/experience. Be fun to bring it to Hollywood and get some celebrities involved! js.

.