BE BLOGGED OR BE GONE is the title of a new article in Thomson Dialog NewsEdge and TMC.net that quotes Hollywood2020.blogs.com (our blog!)....
and here's what the author Kate Muldoon says about our reference to cataloger Alloy:"But then what would you expect from a company that draws comments like the following from entertainment analyst Joyce Schwarz: This convergence of content, community and commerce has helped brand Alloy as a leader for Gen Y. That her blog, Hollywood2020, even mentions a cataloger just reinforces the point that entertainment is a key component of today's marketing".
Catalogers advised to not just jump in -- but wade into the blogosphere!
Author Muldoon's key points are easily summarized by her first and last sentences in her article entitled "Be Blogged or Be Gone"... Catalogers, have you blogged yourselves yet? The bottom line: Plenty of blogging opportunities are starting to develop. My advice? Don't jump in. Wade in"'.
Here's the complete link to that post by Muldoon....thanks for the plug Kate...and yes....we believe that 'enter-tailing' is a big part of the promo for any retailer/reseller!Be Blogged or Be Gone
... for Gen Y. That her blog, Hollywood2020, even mentions a cataloger just reinforces the point that entertainment is a key component of today's marketing. ... www.tmcnet.com/usubmit/-be-blogged-be-gone-/2006/08/29/1837806.htm - 113k - Cached - |