JIB JAB's spoof of news is actually making news...blogger Joyce Schwarz, www.hollywood2020.blogs.com caught it on CNN's SHOWBIZ ...here's the link in case you missed the news coverage of the brother's jib and jab at the news!
My brother and I just had the incredible honor of premiering our latest video in front of President Bush as well as thousands of journalists and politicians at the Radio-Television Correspondents Dinner in Washington, DC. You can check it out here:
Rather than making fun of the President (which, to be honest, is like beating a dead horse) we decided to turn the tables and make fun of the press. We hope you enjoy our latest effort!
The Brothers Spiridellis
BEST BUY....make way for the Oprah hard drive coming to your computer section...by Joyce Schwarz blogging at www.hollywood2020.blogs.com. Wow, every now and then you get a wake-up call that makes you realize you are NOT saving the world. And the panel I was on at Digital Hollywood @ CES was just that today-- a wake-up call. One of the panelists Michael Rolnick , COMVENTURES was explaining branded marketing and used Oprah as an example. Then he said something like -- watch for the Oprah hard drive to hit your stores soon. AND he was NOT kidding. So I went looking online to see what was happening with branded Hard Drives and I did find probably the best example with none other than the sex site Danni's Hard Drive. NOTE, I had some formatting problems with this blog on the computer I was using in the speaker ready room. If you want me to emal you the blog, I'll be glad to format it into a word doc and email you -- email@example.com is my email.
Barbie has her own computer will Oprah have her own hard drive?
Alas, the only branded hard drive that I saw mentioned in Google is Danni's Hard Drive -- wish I would have thought of that one when this outrageous suggestion of an Oprah hard drive was mentioned.
AFFILIATE MARKETING REVENUES for 2006
MarketingSherpa's research team roughly estimates affiliates
worldwide will earn $6.5 billion in bounty and commissions in 2006.
This includes retail, personal finance, gaming and gambling, travel, telecom,
'Net marketing' education offers, subscription sites, and other lead generation,
but it does not include contextual ad networks such as Google AdSense according to
Okay so Danni Ashe is not the only one doing affiliate marketing --thousands of other sites are.
Perhaps one of the most successful at it AMAZON.com -- here's the story from Wikipedia of hwo
Bezos thought or this concept...and note that was 1996 and I just referred to Danni's effort in
1994 -- 2 years earlier.
BEZOS & AMAZON's AFFILIATE PROGRAM
Look up affiliate marketing on wikipedia and you'll see this tale:
1)As the story goes, affiliate marketing all started at a cocktail party.
2)Jeff Bezos was chatting with a party guest who wanted to sell books on her web site.
3)This got Bezos thinking. Why not have the woman link her site to Amazon and
receive a commission on the books that she sold?
4) Soon after, Amazon introduced the "Amazon Associates Program".
It was a simple idea. Amazon associates would place banner or text links
on their site for individual books or link directly to the Amazon’s home page.
GOOGLE AFFILIATE PROGRAM-- not convinced -- look at these stats from Google's stock
report back in February 2006: NOTE THESE ARE QUARTERLY REVENUES -- QUARTERLY!
Google Sites Revenues - Google-owned sites generated revenues of $1.098 billion,
or 57% of total revenues. This represents a 24% increase over the third quarter
revenues of $885 million.
Google Network Revenues - Google’s partner sites generated revenues, through
AdSense programs, of $799 million, or 42% of total revenues.
This is an 18% increase over network revenues of
$675 million generated in the third quarter.
SUN MICROSYSTEMS MOVES INTO SECOND LIFE (www.secondlife.com) on Tuesday, November 10, 2005 by conducting the first Fortune 500 press conference ever held 'in-world'. Sun Microsystems Launches Presence in Virtual World Second Life
WHO: John Gage, Chief Researcher and VP, Sun Science Office
Chris Melissinos, Chief Gaming Officer, Sun
Philip Linden, CEO, Linden Lab
WHEN: October 10, 2006. 10 a.m. Pacific Time / 1 p.m. Eastern Time
HOW: Join Second Life for free at: https://secondlife.com/join.
WHERE: In Second Life, go to: "Sun Pavilion"
Or click the following shortcut link: http://tinyurl.com/m338r
* Note: access to the Sun Pavilion will be restricted prior to the event.
SPEAKERS INCLUDE: Gage, Melissinos & Linden
Sun Co-founder John Gage, will appear as an avatar to chat about what the SUn press release calls "the opportunities for experimentation with new forms of communication, collaboration and economic activity in the virtual world." Chris Melissinos, Sun's chief gaming officer, will also speak during the event. Philip Linden, CEO of Linden Lab, the creator of Second Life, will also be on hand for the event.
LIVING A "SECOND LIFE" IS TRENDY.....next 'new, new thing'.....
'Second Life' Creator Predicts Growth
Houston Chronicle, United States -
... AMSTERDAM, Netherlands —
In the beginning, Philip Rosedale created a virtual heaven ........
Blogger Joyce Schwarz article on 'Branded Virtual Worlds" --
in case you haven't seen this article, here's the link to
WOW WHAT A BRILLIANT WAY TO REVITALIZE THE INTEREST IN THX - 1138...have Star Trek's Captain William Shatner review the DVD -- and on June 6 -- Shatner did just that...here's an excerpt from Shatner's review: George Lucas’s most grown-up piece of work is, oddly enough, his first feature from 1971, the instant classic of dystopic angst,THX 1138, inaugurating a steady reversal of artistic maturity that would culminate in the cartoonish Star Wars sequels; which is maybe where he wanted to end up all along.Slice of Scifi - Science Fiction TV & Movie News, Interviews ...
George Lucas’s most grown-up piece of work is, oddly enough, his first .
Some of Shatner's great quotes include:
THX 1138 is an impassioned howl against the dehumanization of modern society.
BLACK VS WHITE: "There’s plenty of subtext percolating beneath the surface, most of which is left to the viewer to figure out. For instance, the only black people seen are performers on crude holographic TV shows (either lasciviously dancing or performing “Amos ‘n Andy”-like routines), while all the workers are white"
"What makes the horror of THX 1138 so all-enveloping is that there is simply no villain..."
"But, decades later, the film’s righteous humanist indignation still shines through as brightly as ever. Sometimes over-laden with influences, from 1984 to The Wizard of Oz, and occasionally simplistic, THX 1138 is nevertheless a film like no other, science fiction as it should be."
|LINK TO AMAZON.COM Director's CUT||THX 1138 (The George Lucas Director's Cut Two-Disc Special |
WELL WORTH THE PRICE -- if you know where it can be downloaded online legally will you ping me?
This blogger just re-watched the movie...alas...on a hot Friday afternoon prior to July 4 weekend it seemed horribly long....maybe it was seeing it on the small screen....THX-1138 -- I did think it ironic that I was watching and posting about it on Independence weekend when it is really an excercise in denying personal freedom or independence....if you re-watch it -- catch all of the subliminal stuff about consumerism -- still holds up well..js.
STARDOLL.com posts by blogger emerging marketing and business development consultant Joyce Schwarz, Hollywood2020.blogs.com is the most popular post of all on our blog! It's official. Yesterday more than 800 page views for Stardoll posts alone! Yes, 800+. www.stardoll.com.
STARDOLL post -- took over our blog-- it went beyond the borders--we're just going to leave it and come back and fix it later??????? Sorry if it bugs you-- go to www.stardoll.com and you'll have fun. Guess you can blog outside of the lines like you can color outside of the lines too??
Hollywood2020 started covering Stardolls.com back in February,2006 -- here's one of the most popular links -- of course it mentions Angelina Jolie --we know how to get the buzz going> Hollywood2020: STARDOLLS-- DRESS UP ANGELINA JOLIE AND MORE STARS. We covered it again in May --Hollywood2020: STARDOLL.COM -- HOT HOLLYWOOD2020.Blogs.com POST ...
GOOD NEWS -- now Stardoll.com is $6 million richer...Online dolls get $6 million to spend Stardoll.com, a Stockholm, Sweden-based children's site, has raised a Series B round of funding from Google-backer Sequoia and its original investor, Index Ventures.
According to PR Newswire June 27 release: PRNewswire/ -- Stardoll.com, the online dress- up and makeover community, today announced the close of a $6 million Series B round. The round was led by US-based Sequoia Capital with previous investor Index Ventures also participating. The press release explains: The investment syndicate brings together two of the most active and successful investors in the consumer Internet area. Between them their successes include Yahoo, Google, Skype, PayPal and Betfair.
ooh did you see how fast she got her pre-pregnancy figure back!
Links to Hollywood2020blogs.com post on Stardoll.com = fashion.hostevelen.com/dress-fashion-game-star-up.htm - 63k -
MORE BACKGROUND ON THE FOUNDER OF STARDOLL.com -- we love this site and the fact that it is the brainchild of a 50 year young woman is FABULOUS....aren't we all children at heart.
I know this blogger Joyce Schwarz is really only 14 years old!!! I MAY HAVE SAID THIS BEFORE -- but one of my favorite hobbies was to make hats (out of paper cups) for my Barbie-type dolls -- I think maybe I had one Barbie Doll but of course I had to cut her hair and restyle her the way I wanted etc...which drove my mom up the wall!
Founder info (NOTE -- we have no connection to Stardoll.com -- we have never even talked to them-- but someday --maybe this summer we will head to Scandinavia and stop by and say hello in Stockholm -- by then they will probably have $20 more million !!! )
Besides celebrity dolls, the site will be launching the MeDoll feature, which allows users to create a personalized doll whom they can dress with merchandise from a virtual store. In addition to increasing revenues from user payments, this new feature also creates opportunities for marketing partnerships with fashion, retail and media brands.
MOST POPULAR DOLLS
-- according to the website as of Tues, June 27 8 pm PST
|1.||Ashlee Simpson 2|
|2.||Christina Aguilera 3|
|5.||Lindsay Lohan 2|
NEXT GENERATION ENTERTAINMENT....a look at the pix of what's changing out there in TV LAND & BEYOND......by Joyce Schwarz.
I just realized in reviewing Shelly Palmer's new book TELEVISION DISRUPTED that you guys reading my blogs may not see all the kewl stuff that I see at the trade shows like NAB and CTIA and the next-generation entertainment conferences like ALWAYS ON and DIGITAL HOLLYWOOD....so I'm going to start doing some posts on next-generation entertainment. And because you may not be able to experience it first-hand...I'm going to show some pix of what's happening that will help explain the terms I used in the TELEVISION DISRUPTED review and in my blog to describe what's next on the horizon in emerging media.
USER-GENERATED CONTENT: according to wikipedia: USER GENERATED CONTENT is a term that has come into the mainstream during 2005 in web publishing and new media content production circles.
It refers to on-line content which is produced by users of websites as opposed to traditional media producers such as broadcasters and production companies. It reflects the democratisation of media production through new technologies which are accessible and affordable. These include digital video, blogging, podcasting, mobile phone photography and, of course, wikis. BLOGGER NOTE -- it may not just be ONLINE CONTENT -- it may be cross-platform -- the BBC has a user-created technology that allows you to blog at the same time you watch TV. Teletext has been around a long time. FOX tried Proteus technology a few years ago to experiment with armchair coaching for the superbowl-- using your mobile phone! SEE WIKIPEDIA's listing for more details on what they feel is user-generated content!User generated content - Wikipedia, the free encyclopedia. WIKIPEDIA doesn't mention Youtube or other viral video websites, nor does it mention rather traditional TV shows such as AMERICA'S FUNNIEST HOME VIDEOS which are based on USER GENERATED CONTENT!
USER-GENERATED CONTENT -- sample PIX:
What's Youtube.com -- from their about section I've taken this info: YouTube is a place for people to engage in new ways with video by sharing, commenting on, and viewing videos. YouTube originally started as a personal video sharing service, and has grown into an entertainment destination with people watching more than 50 million videos on the site daily.
Here's what YOUTUBE.com suggests you do with all of this new content:
Here's the link to pix of these three options:
SECTIONS OF YOUTUBE.com show what's happening as social networking and citizen's journalism and User-generated content and personalization twine together to create next-gen viewing/usage patterns. My Videos (post your videos-- of course you have to register first and they get some info about who you are too! My Favorites the playlist-- very important in next-gen content viewing and sharing, My Friends you tell one person and they tell one person-- oh that's right you don't have to TELL anymore-- just SHOW them...if one pix was worth a 1000 words what is one video worth?
VIDEOS SECTION/TAB: top 100 videos
-- here's what came up tops today June 25, 2006.....
Added: 2 days ago
Views: 364,517 BLOGGER NOTE -- yes almost 400,000 views-- the size of some cities in the USA!
GROUPS -- under the section GROUPS -- I find a ComicCon contest:
CHANNELS two of the top subscribed channels on YOUTUBE.com
FROM THE YOUTUBE.com blog comes this advice:http://www.youtube.com/blog:
To all of our users who have been abusing comments with flagrant spamming, hate speech and other malicious activities - this behavior will simply not be tolerated on our site. If you engage in such activity be forewarned your account will be deleted and you will be permanently banned without warning.
BEST RECENT ARTICLE ON YOUTUBE.com -- here's a link from the youtube.com website--
but I had read the USA Today article earlier --it will give you a good view of what's up in UGM (user-generated media):Evolution of YouTube could mark beginning of age of personal media
YouTube upgrade turns one-hit wonders into stars REUTERS gets what's on!
Beyond the TV SET -- Television 2.0 -- from network to networked TV, June 25, 2006 (Copy of review just written for Amazon.com) AUTHOR OF TELEVISION DISRUPTED: Shelly Palmer, publisher Focal Press an imprint of Elsevier, $29.95. website www.televisiondisrupted.com.
Okay, so I used Shelly's tagline above but I added Television 2.0 because that's what this is about...You've probably heard of Web 2.0 -- well this is the complement to it. Palmer not only walks the talk as chairman of the TV Academy's Advanced Media committee but he's actively involved in the next-gen of television as a speaker and host of his own TV Show -- Media 3.0 in NYC.
Check out his blog www.emmyadvancedmedia.com and his columns on Mediapost.com. He opens his intro with the old chestnut tail of how the railway biz didn't get it when approached by early airline entrepreneurs...after all they were in the railroad biz not the airway biz....of course as Shelly knows and reminds us-- they were/are in the transportation biz. Or I might add an even broader look at it -- they are in the hospitality biz-- not just transportation but you need hotels and you need entertainment at your destination etc...upgrade, upgrade, upsell, upsell....those infomercial people get it better than anyone else...bundle it! But that's another book or column that I'll include in my next book...meanwhile back to Shelly's!
CONVERGENCE --OLD NEWS, NETWORKS --old news....NETWORKED TV --new news.....
TV/Computer convergence-- old news according to Palmer. He starts with the basics (which you may or may not need to know depending on your industry -- from free analog TV to broadcast networks and what a DMA is (Designated Market Area)to digital TV to hybrid subscriptions to cable television to digital cable to satellite. And then moves into the disrupting part-- where the viewer takes control away from the programmers or distributors. He moves into what are called "value added services" like IPTV, VOD and time-shifting and interactive and enhanced TV ETV.
IT AIN"T YOUR DADS INTERNET!
A chapter on the Internet even includes an explanation of the now trendy 'metatagging' --improving search and RSS (really simple syndication -- that you know well if you have a blog). His Chapter 4 on existing wireless networks covers video on mobile and PMD (personal media devices) Although he barely mentions the video iPod, he gets his point across about how video is personal and the rise of genre-specific content.
PEER 2 PEER & BEYOND....but where's user generated content & citizen's journalism?
His peer to peer chapter is exhaustive and thank heavens includes some well-designed charts. It's really the napsterization of content. The content chapter (6) talks about one-to-one storytelling giving way to 2-way TV and the importance of packaging to bring content to market. He asks if Google, Yahoo and MSN are the new networked distribution channels but I can't see coverage of Youtube.com and Ohmynews.com and other user-generated video-related sites leading the way to the next-gen of entertainment like Myspace.com where teens spend an average of 3 hours a day.
LONG TAIL yes...but Youtube.com is missing...
Networked Value Propositions Ch 7 focuses in in DRT (direct response television ) or transactional TV -- but it seems to skip shopping -- maybe that's a chick's arena? The book covers Chris Anderson's Long Tail (just where is Chris's much-touted book on that topic?) and includes a few pages and chart on Zipf's distribution --used to project demand (but even re-reading that I'm not sure how critical it is in a user-generated content environment?) Walled gardens - iTunes and a bit on broadband penetration.
WHERE ARE THE FROGS IN THE BLENDER?
Viral video should be somewhere here-- but I'm not sure I see it in the book-- you know the frogs in the blender videos or the dancing baby or this week the Coke and the Mentos clips that turn up in your mailbox from two or 3 pals after a long weekend. He talks about his AMCI index-- advanced media consumption index but doesn't mention all the teens out there who are 'platform agnostic' just by nature...He mentions the future of the living room...but doesn't cover too much about what I'm charmed by --Public Space TV -- malls, bars, cybercafes..using a mobile phone as a remote control and flat panels everywhere that Minority Report-type pull-out reflectors that cater to the 'screenager' in many of us. (blogger note-- also I didn't see mention of some of the ITV trials like the Time-Warner Full Service Network and Wink and the early interactive 2-way games that let viewers play along with Wheel of Fortune via their set-top boxes? )
FROM DRM to DVR...
DRM (Digital Rights Management and Copyright Laws" rightly delves into the new area of Creative Commons. The Evolution of Advertising and Audience Measurement captures of the challenge of DVRs (TIVO-type devices) in an ad-skipping and time-shifting era. Maybe a closer look at Google and ITV could have been added to this section but it covers the basics well. Addressable dynamic ads are a focus-- but Palmer doesn't get into profiling and personalization that may be where this is all heading and has been heading since the early days of cable when the set-top boxes started to record our preferences...not unlike Amazon.com of course.
FROM GAME CONSOLES TO CENSUS BASED METRICS -- but where is the red button?
The last chapter on Consumer media choices touches on the importance of game consoles as disruptors in the future and consumer electronics versus television. In addition to the user-generated content revolution -- and more information on the role of the RED BUTTON on the remote in Europe...
NO TELETEXTING OR AMERICAN IDOL STATS...
I don't see info on teletexting --yes in Europe you can text on one side of the screen while you watch TV. Also innovations like the Indy 500 split screen that allows ads on one side and race coverage on the other side of the screen would have been nice additions. BUT he covers a lot of great stuff. And he knows what he talks about.
TWO WAY TV -- BIG BROTHER -- 24/7
He mentions 2-way TV but never gives examples like American Idol voting or Big Brother on Broadband or cross platform campaigns like this summer's ARG for LOST TV. (I realize this was written before that development but I think the importance of fan involvement -- even on message boards or on fan sites has turned TV into more popular culture experiences.)
YOU GOTTA CONSIDER HOW REALITY TV CHANGED THE LANDSCAPE OR VIEWING PATTERNS....
Reality TV changed the way we watch....SURVIVOR house parties, Dancing with the stars-- video viewing along with your favorite cocktail shaker 'highball' create not only new cross-generation cultural experiences but popular culture itself. What about the StarTrek fans who have brought back that show even when it was cancelled?....the power of the fan ....product placement and branded entertainment from the days of the Sgt Bilko's SMOKES AND JOKES segments to Millionaire's phone call options. UNLESS I'm wrong and missed those topics.
TELEVISIONDISRUPTED.com -- check out the book's website too!
Alas, there is no index...really I can't believe it...on a book like this you MUST have an index! And where are the pictures (TV is a visual medium) and the screen grabs of the websites for the TV shows...BUT the glossary is excellent...maybe there's more at www.televisiondisrupted.com.
Full disclosure-- I just met the author Shelly at the NAB where I bought the book and he signed it for me. I'd heard about him for eons from his NYC pals and others. And I've followed this area of ITV/ETV and next-gen TV and emerging entertainment platforms for the past 15 (yes 15 years) so I may know the arena a bit too well and may be over-demanding of the book. It's a landmark tome and heads in all the right directions.
WHERE ARE THE PIX? SCREEN GRABS?
Lots of detail...but I'd have loved to see (yes, more pictures PLEASE) examples and less emphasis on stats and more on the role of TV in popular culture in the past. From the toilets flushing during the Milton Berle TV breaks to live TV with Sid Caesar and the launch of CNN -- taking TV worldwide and the rise of the screenager weaned on Sesame Street, raised on PBS and charmed by WB (or whatever it is now called) to the phenom of worldwide sports and ESPN who now services 11 alternate platforms-- yes 11 ....to live TV on mobiles at Wimbledon and the World Cup....yes, consumers rule and networked TV is hotter than Network TV but...never underestimate the power of popular culture in crafting the next-generation of anything... hmm maybe they are CREATING THE NEXT GEN OF ENTERTAINMENT AFTER ALL....POWER TO THE PEOPLE!
LOOKING BACK TO LOOK FORWARD....In the heydey of the dot-com bubble there were a slew of influential events one of the most well-known in Los Angeles was called "HERRING ON HOLLYWOOD"....don't remember it? Well, Joyce Schwarz, JCOM, emerging entertainment analyst and consultant was doing the techno-disco in those days and schlepping around to these conferences covering for several pubs including the now defunct digitrends.net. Here's some coverage on-location at opening night on the West Hollywood patio of one of these events.
.........blogger note: here are some notes on RED HERRING (of yesteryear) from my favorite wikipedia.com of course: Red Herring was originally launched in May 1993 by Anthony B. Perkins, Christopher J. Alden, and Zachary A. Herlick out of the home of Mr. Alden's parents in Woodside, California........Red Herring's revenues peaked in 2000, nearing $100 million with a staff around 350, but contracted significantly in 2001 and 2002. BCP invested in several additional rounds to help stabilize the organization, which went through several rounds of layoffs. Through these financings BCP obtained control of Red Herring and in 2002 put the company through an assignment for the benefit of creditors (ABC), which is a California state process similar to a federal bankruptcy. RHC Media, owned by BCP, bought the Red Herring assets out of ABC and kept the business operating.....After trying unsuccessfully to sell the company, RHC Media decided in early 2003 to cease operations and sell the company's assets........
Herring on Hollywood Attendees Speak Out
by Joyce A. Schwarz originally posted online 08/03/2000
“If you want to make it in show business, get the hell out of Oregon,” advised old-time comedienne, raconteur, Sophie Tucker to a young singer named Johnnie Ray.
Many of the new media moguls at the Herring on Hollywood conference this week would tell the young crooner today to find the right URL, stream some music videos and MP3s and spin his wheel of fortune online.
Is Hollywood in danger of becoming a state of mind vs. a geographic location?
How have the dot-com disasters of the past few months affected the future of new start-ups?
Has Napster really hit where it hurts on the entertainment industry’s bottom line?
Behind the scenes at the opening night reception at Herring on Hollywood we caught up with some of the attendees to ask their opinions on the above topics. What was most fascinating wasn’t the answers but the attitudes to the questions.
One VC declined to state because she said, “I’m buying not selling.” (2006 blogger note-- don't you just love that answer-- did VCs in those days really think you didn't have to sell anything?)
Another nouveau film site auteur asked this reporter her opinion because not only did he not seem to have one, but he also was clueless about his competition.
In a time when personalization and individuality seem to be driving the worldwide Web, getting executives to talk about what they think is a surprising challenge. Maybe, some of them are just too busy to think? Maybe thinking was an old economy skill?
Another challenge was deciphering the “techisms” and current clichés. Asked what they really mean, some people froze and just repeated the phrases we’ve heard again and again like paradigm shift yada yada.
Here are some of the more lucid thoughts on dot-combat and Napster as sacrificial lamb:
“Napster is a sticky issue; the company has its work cut out for it. This is not something that will be resolved overnight,” said Julie O’Grady, marketing director at DoDots.com. The real keys to start-up success, according to O’Grady, are to have solid business models, solid business plans and the right venture backing from the beginning.
And be sure to have seasoned VCs who add to your credibility, she said. DoDots.com has Heidi Roizen from Softbank on its board and it views itself as a digital infrastructure company with deals with content firms like ZDNet, CNET, Politics.com and IFuse.com.
(BLOGGER NOTE -- DO DOTS was dead 9 months later ....Requiem for DoDots: DoDots at SoftBANK,
CHAIRMAN BORG FOR CHARMED TECHNOLOGY SPEAKS OUT:
New media veteran Alex Lightman, CEO and chairman borg for Charmed Technology, has strong opinions and said, “I was with a group of about 70 CEOs last week and all of them were angry and basically said let’s go and trash the dot-coms and make our stocks rise—so they turned their PR departments loose.”
Basically there was too much money spent on advertising on trade publication ads and Superbowl commercials, he said. Plus, spectacular scandals like Pixelon and DEN turned their information machines against them so that the companies who had become celebrities themselves fell fast. Lightman said the future is in new platforms for computing like what his firm offers—artificial intelligence and augmented reality to create wearables not unlike the ones that Ray Kurzweil, author and Siggraph keynoter, promotes in his best seller “Age of Spiritual Machines”.
OTHERS LOOK AT THE NAPSTER CONTROVERSY OF 2000....
Even well-funded firms with veteran entertainment executives on board are looking closely at the Napster controversy. Richard Rosen, VP, affiliate relations for firstlook.com, an idealab!/Kleiner Perkins Caufield & Byers Company with monies from Intel, Cox and more, said industry fundamentals are changing. Consumers just don’t see why they can’t download what they want. Firstlook.com has deals with many of the studios and record labels to preview music and movies.
LOGICAL SUCCESSORS TO MASS MEDIA?
Alan Brody, co-chair of the upcoming ETV World, said it’s all about convergence. “Interactive TV may be the savior at the end of the day. It’s all about where the advertisers are willing to put their dollars and they’re looking for the logical successor to mass media.”
OTHERS WERE LETTING PEOPLE CONTROL CONTENT --even back then!
John O. Jeffrey, EVP of Live 365 explained: “We let people control the content.” Jeffrey also lists corporate strategy and general counsel on his business card, and describes his firm as a “PRASP”—personal radio application service provider. He explained the tables have turned from the media choosing what you want to hear to you making the decisions on your own creative content.
Over and over the quiet ones in the back of the crowd echoed Jeffrey’s statement that user control is what the revolution is all about. The great groundswell is driven by personal choice, when they want it and where they want their content.
WHAT'S BEHIND THE CURTAIN?
Becca Topol, manager of development movies and mini-series for Fox Television Studios, who is also a screenwriter, joined into the discussions by saying, “I don’t think dot-com entertainment can really take off until there’s some kind of merging. Dot-coms still need good stories. It’s about great content vs. gimmicks and buzz. What’s really behind the curtain?” It seems that viewers just won’t buy vaporware.
RISE OF PERSONAL MUSIC SERVICES!
Personal music services to lots of different devices with back-end systems that will support hundreds of thousands of users are what’s needed, according to Albert Chen, founder, president and CEO of gig.com, one of the featured demo companies at Herring on Hollywood.
“We’re seeing the next generation of music services evolving now that can serve up tens of gigabytes per second.” To prepare for the future, gig.com has developed an experienced team from such major companies like Sandpiper (now Digital Island), and Globalcast, with a background of legal, music and entertainment experience. Of course, funding from Sony Music and Alcatel ventures will certainly separate his firm from angel-funded start-ups vying for back-end systems.
THE RUBBER WAS HITTING THE ROAD.....
The rubber has hit the road, said William Simon, managing director, global media entertainment and convergence practice for recruiter Korn/Ferry International. “You’ll see similar kinds of challenges to video like Napster and content providers will figure out some kind of royalty solution.” But no, dot-coms are not dead, he maintained. The key to success is to start off with fiscally responsible executives.
BEYOND THE IN-CROWD.....
Sometime you have to go outside of the “in-crowd” to see beyond the fence. Manager of Luna Park, the location for Herring on Hollywood reception, was Jason Harper, who is also a musician. Harper wisely said that there’s no third dimension to the online world today. “My mind is fed quickly, not richly online.”
He envisions a “teleputer,” which combines a DVD player, phone calls, word processing and personal organizer in one box. Asked about Napster he said it’s a ludicrous offense to freedom of speech. His band Soul Central Station, whose lead singer Thomas Do had a deal with Def Records previously, sees the Web as a way to open doors to a new world of media and communications. Harper urged eavesdroppers to his comments to join him back at Luna Park later this week to reacquaint themselves with the power of live music when Soul Central Station takes to the stage.
BUILDING THE FUTURE....
A man really building the future—David Weinberg of the architectural firm Mancini, Duffy Architecture, and one of the sponsors for the conference—said it’s really about merging technology and ergonomics. In dealing with dot-coms, many of them don’t want to look five years ahead, or even two years beyond. But as the 12th largest design firm in the country, his company has been able to attract solid new media leaders like Industry Standard, ZDTV and financial firms.
NECESSARY TO PERSONALIZE THE MEDIUM!
“You have to have a market not just a concept,” said Lisa Osborn, CEO of start-up content creator and distributor Traffic 411.com. Osborn, a veteran Los Angeles radio traffic personality, says it’s necessary to personalize the medium.
Lisa believes the key is in serving the people not just servicing them and finding a viable market. “Millions of people tune in every day to get on-the-go traffic updates and we depend on the traffic tipsters to provide updates, so it’s a two-way street with people getting involved not just listening passively.
All too often, dot-coms don’t give the consumer a chance to respond,” Osborn said.e said. Many online services don’t even post phone numbers. Can you imagine a talk radio station not mentioning its phone number? Traffic 411.com is all about traffic anytime, anywhere. It already has a deal as a content provider for Packet Video offering full-motion, full-screen video on hand-helds.
USERS VERSUS VIEWERS OR LISTENERS -- semantics?
Maybe it’s not just semantics—Hollywood has never referred to its viewers or listeners as “users.” In a phone call later after the event, I talked with a fellow author, John Hedtke, who wrote “MP3 and the Digital Revolution” from Top Floor Publishing (available on Amazon.com) who said, “MP3s are the right technology at the right time,” they’re really driving peer-to-peer computing, which may be the big revolution. He explained that even on a 14.4 modem you can easily download two gigabytes a month of MP3s, which is the equivalent of 18 CDs. No wonder the popularity of something like Napster. The whole era reminds Hedtke of the wild cat oil rig phenomenon of the ‘20s and ‘30’s—only a few will actually make it. “One of the nice things about laissez faire capitalism is that sometimes it works,” he said.
WHAT IS THE REAL RED HERRING HERE?
Which reminds me that one of the dictionary’s definitions of ‘red herring’ is “something that draws attention away from the subject under notice or discussion,” based on the origin of the phrase from when red herring were used to distract hunting dogs from the scent.
ROI -- return on investment is the real king - not just content!
Have the dot-coms distracted us all from what is really crucial?
When I opened the Paris, France Internet/ITV conference in 1995, I said that the French knew the secret to new media success all along—they believe that ROI means king.
THE REALLY BIG BRANDS....
Now that the big brands are back into the swing of things and we see the airlines selling tickets directly versus through online agents like Travelocity, and Wal-Mart edging for Amazon’s executives and audience, it could be an all new ballgame and you may not have to be in Hollywood to hit a home run.
Joyce Schwarz was an early player on the new Hollywood scene. She combines a Masters degree in film from USC with two decades of major advertising agency experience at such top brand names as Foote Cone & Belding. She has launched more than 100 products and services including dozens of Web sites and worked with such early digital streaming firms as eveo.com and emusic.com. She wrote the first NAB book on convergence in 1993 called “Reinventing Hollywood” and co-wrote “Gateway to the Next Millennium” Harcourt Brace in 1994. Her firms JCOM (joycecom.com) provide marketing and strategy for new media leaders including more than a dozen firms listed in the Red Herring Top 100. You can reach her at firstname.lastname@example.org.
PARADIGM SHIFTING....yada ....yada...(back in 2000)