Hollywood2020

More Press Coverage on Digital Hollywood Panel on Monetizing Content Moderated by Author & Strategist Joyce Schwarz

GREAT...we found some more coverage of the Digital Hollywood panel moderated by Joyce Schwarz ...here's a link to it. Thanks for the coverage!

 Left avatar of Joyce Schwarz moderating a panel at Digital Hollywood spring, 2009. See more details on coverage of how to make money with content by emailing:joyceschwarz(at)gmail.com Or see Joyce's company JCOM website at www.joycecom.com

Social Media Money Tips - Digital Hollywood

by Liz H. Kelly. How are social media companies making cash? There was an awesome panel discussion today at the Digital Hollywood Conference in Santa Monica, CA, where experts shared how they are making money online. ... Sunrise Road Communications - http://sunriseroadcommunications.com

Twittering About Digital Hollywood Panel on Monetizing Content Moderated By Joyce Schwarz

So much fun to see what the press and audience members have to say about my panel on monetizing content at Digital Hollywood last week. In case you missed the panel here are the details here at this link: .Hollywood2020: DIGITAL HOLLYWOOD SPRING 09: May 4-7 @ Loew's Santa ... - 

For more information on Digital Hollywood Spring 09 agenda, exhibitors and special events go to: www.digitalhollywood.com Many times Hollywood2020.net and ...
hollywood2020.blogs.com/hollywood2020/2009/03/digital-hollywood-spring-09-may-47-loews-santa-monica-ca-resort.ht... - 67k - Cached 

10 FREE WAYS TO MONETIZE CONTENT? If you'd like a list of 10 free ways to monetize content, email Joyceschwarz(at)gmail.com

HOW TO MONETIZE CONTENT: Followup Digital Hollywood Panel May, 09

    Nice recap of the Digital Hollywood panel I moderated earlier this month at the Loew's Santa Monica Hotel by Joyce Schwarz, author & media futurist, JCOM, www.joycecom.com. (If you'd like to see my insider notes on 10 ways to monetize content, please email me at joycecom(at)aol.com thanks js. 

Prior to the panel,  I simplified the topic to How to Monetize Content which I feel is the basic question for the next 18 months and beyond in the New Hollywood.

Thanks to Andrew Bishop, VP Digital Media, Reality Digital (www.realitydigital.com for his blog post at:

 Taking a moment - The Web and Social Media Advertising follow up...

11 May 2009 This past Thursday I spoke on a panel moderated by Joyce Schwarz, which included Deborah Perry Piscione of Bettyconfidential.com, William Alena of myyearbook.com, Aki Hashmi of Allvoices.com, Rebecca Weeks of Realgirlsmedia.com, ...

For more details on the panel or on JCOM services on new product, company and content launches into the new Hollywood please email: joyceschwarz(at)gmail.com.

PS Thanks to all my great panelists and let's get together on Linkedin.com too! js.

Looking Back to the Future: Five Trends for Media in 2008 to Thrive/Not Just Survive from Media Futurist/author Joyce Schwarz

By Joyce Schwarz, blogging at www.hollywood2020.net ....Okay, since it's the evening before moderating another Digital Hollywood Conference (been doing it since 1995 or so) I thought it would be fun to go back to last year at CES '08 and see what I forecast then as the 5 ways to thrive/not just survive in '08.

Here they are -- how do you think I did in my outlook? Check the date -- that's January 09, 2008 LAST YEAR. Could I have done better by just saying "TWITTER" Iphone, Facebook, Youtube, Twitter?  

Joyce Schwarz 5 Trends to Thrive/Not Just Survive in 2008 & beyond in the new Hollywood.....Here's a brief recap of those trends.

 

Copyright Joyce Schwarz, JCOM, www.joycecom.com. For reference in your own articles, please email joyceschwarz (at) gmail.com for permission.

1)FRUITION OF 'CUSTOM-TAINMENT" --- customizing entertainment, info-tainment and edu-tainment 24/7/365 anytime/anyplace. Personalized content and customized cross-platform. Examples include: United-- first airline to tout iPod integration with their IFE system...Nero signs agreement with TIVO -- TIVO on the PC....Autonet Mobile Introduces New Consumer Internet Content Storage...Comcast--Fancast.com entertainment access across TV, online, DVD or theatres.

2) YOU AS THE STAR, YOU'RE IN THE PIX, AD, GAME...finally, you're the star-- not just your video on Youtube.com or your tunes on your Myspace page..you're in the pix-- with your avata and/or your "real' scanned image. Examples: Zcam, 3DV Systems, Virtual Heroes, Primesense.com, Organic Motion, BigStage.com.

3) Gesture Computing/control/signage..moving in on augmented reality -- examples include: GestureTek, Gesture Xtreme, Airpoint-hand-tracking unit, Groundspeak's Wheigo.cvom and Garmin GPS, beyond geocaching, beyond waymarking, Did you know geocaches have grown from 75 to 490, 000?

4) Text Messaging 2.0, text marketing & presence...rise of the mobile as controller/mobile as remote/mobile as coupon, mobile as credit card. Examples: Barcast-- public signage with text-messaging on a bar network, Ping Mobile & Cox mobile coupon campaign, AOL Buddy, AIM Mobile and AOL my pages for mobile. Blue sky ideas-- blogscroll -- text highlights from blogs, movie reviews, etc -- scroll across mobile/handhelds, Twitter with pix, virtual 3M notes & more .

5) Social media embedded into content, not vice/.versa. Until now we've seen content embedded into social media ie widgets for Myspace.com, widgets for Facebook etc. I see the rise of Social media embedded into content -- Facebook voting app at end of movie (vote with mobile/results on facebook real-time). Linked In-- contact info/bio/zip code into regional biz mags online or at trade show booths-- like CES -- who do you know at that company...OR social media AS CONTENT -- aggregate  widgets of programming -- create your own EPG (electronic program guide) create your own portal, design your own Fancast.com pages.

ABOUT JOYCE SCHWARZ -- for more info on Joyce Schwarz see www.joycecom.comher independent consulting firm that specializes in new media marketing & emerging entertainment & media company launches since 1990. Here are pictures of just some of her books and more than 200 articles she's written on the future of media & entertainment.  

Left to right Joyce Schwarz books include: Multimedia: Gateway to the Next Millenium (Harcourt Brace,1994, SUCCESSFUL RECAREERING, Career Press, 1993, STAR*COURSE (how to promo, market & sell you and your product & service to the new Hollywood 1992 (audio/Learning Annex, HayHouse), Hollywood & The Electronic Highway: 2000 (compendium of published articles/videos), THE VISION BOARD: the secret to an extraordinary life, Harper Collins Publishing, Collins Design, fall, 2008 (see 20 pages free at http://tinyurl.com/seeinsidebook).

Predictions on Future of TV & Tech from way back in 1992 by Joyce Schwarz, Hollywood columnist, media futurist

BY JOYCE SCHWARZ, @Hollywood2020.net  

WOW, when people ask how long I've been in the Internet and new media business, I often hear my colleagues say "Joyce Schwarz was in new media before it was new media".

Why because I truly saw it all coming in the future! It was the perfect fit for my varied background in journalism (on the staff of New York magazines), in advertising with major agencies like Foote Cone & Belding as an executive, specializing in new product/company launches and first of its kind products! Plus a masters degree in film from USC's School of Cinema & Entertainment & hands on production experience in the areas of TV, Film & CD ROM promo.

A few people look at me skeptical and ask -- was I really there and I often feel like I need to PROVE I WAS around in 90 and by 92 was not onlly writing about the new tech but producing and hosting a cable TV SHOW called "TURNED ON HOLLYWOOD" about Hollywood meets Silicon Valley in Los Angeles.

Sorting through some old files, I found a newsletter I had started back in 1992 called LA INSIDE/OUT and I saw that it talks about the first TV SHOW of TURNED ON HOLLYWOOD and gives some fascinating stats. The newsletter and show both had their debut in June, 1992 just after I conducted the very first workshops on new media for the DGA (Directors Guild of America WEST) and then was flown to NYC to do another private workshop for the DIRECTORS GUILD OF AMERICA EAST.

Enjoy these JPEGS and if you want more info on what was happening in 1992 -- email Joyceschwarz (at) gmail.com and check out my firm JCOM and see what we're doing in 2009! www.joycecom.com 200 articles & 6 books later!

This is the masthead for Joyce Schwarz newsletter on new media & technology started back in 1992. Click on JPEG to see the date June, 1992.

THIS IS THE FRONT PAGE of Joyce Schwarz newsletter (first issue) in June, 1992 on new media & technology for HOLLYWOOD and her upcoming cable show TURNED ON HOLLYWOOD...click on JPEG to read or email joyceschwarz (at)gmail.com for more info.

 

SOME INTERESTING FACTS & FIGURES from Joyce Schwarz newsletter on new media & technology that she shared back in 1992 at the first DGA (Directors Guild of America) workshops she conducted on new media. Yep- only 70 million people had computers back then! To see more info on what's happening now -- sign up for Joyce's quarterly newsletters & get more info about her monthly forecasts for what's next in new media & technology!

RADIO SHOW WITH AUTHOR JOYCE SCHWARZ THE VISION BOARD ON HOW TO USE A VISION BOARD TO GET INTO THE FLOW OF LIFE

Weds Feb 4,8 p.m. EST/5 p.m.PST

THE VISION BOARD AUTHOR JOYCE SCHWARZ ON FLOW WITH LIFE RADIO SHOW CALL IN 646-200-4713

by Joyce Schwarz at 10:44 AM PST, February 4, 2009

  The Vision Board: The Secret to an Extraordinary Life author Joyce Schwarz will be a featured guest for a full hour on "In The Flow with Tara" radio show Weds, Feb 4, 2009 @ 5 pm PST and 8 p.m. EST on BLOG TALK RADIO. Here's the call in information and topics to be discussed. Please join us by listening or by calling into the show @

 

 

 

 

PLEASE JOIN US @ 5 p.m. EST & 8 pm PST by calling in with your questions on Vision Board Creation !

THE VISION BOARD author Joyce Schwarz (left) with Bob Proctor right who wrote the preface for THE VISION BOARD book and is an acclaimed personal development guru! Tune in on FLOW WITH LIFE Radio Show on February 4 to talk directly with author Joyce Schwarz!

NEXT GEN TV & VIDEO PANEL Weds 10:45 am DIGITAL HOLLYWOOD

UNLOCK THE SECRET TO THE FUTURE OF TV & VIDEO @ DIGITAL HOLLYWOOD PANEL Weds Oct 29 Moderated by Emerging Media Expert Joyce Schwarz

MARK YOUR CALENDAR FOR: Digital Hollywood, Wednesday, October 29th
10:45 AM - Noon, Loew's Santa Monica Beach Hotel, Santa Monica, CA
Track III:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve

With the emergence of the smart TV, along with the pervasiveness of broadband video as a cultural always-on experience, the understanding and confluence of video, television and broadband, as an interactive platform, an advertising platform and as a content platform is continually being explored and redefined.

TV ON THE GO:

Television, video and technology is an experiment that will never stay in place.

WHAT IS THE FUTURE?

With new and upgraded technologies, from the network infrastructure, to CE devices to content innovation that evolves--this session promises to offer you an insider's look at the core of our industry's future.

PANELISTS INCLUDE:

Kelly Ryan, Vice President, Content Business Development, BlackArrow
Mitchell J. Weinraub, Senior Director of New Media Initiatives, Comcast Media Center
Sanjay Desai, Vice President, Product Marketing, Brightcove
Alex Castro, CEO, Delve Networks
Ben Mendelson, founder & President, Interactive Television Alliance
OpenTV, Darrell Haber
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

Moderator: Joyce Schwarz, JCOM Emerging Entertainment Marketing, www.joycecom.com, email: joycecom@aol.com. Please email me for more information about the panel and with any questions you'd like this panel of experts to address during the session.

MARK YOUR CALENDAR FOR: Digital Hollywood, Wednesday, October 29th
10:45 AM - Noon, Loew's Santa Monica Beach Hotel, Santa Monica, CA
Track III:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve

With the emergence of the smart TV, along with the pervasiveness of broadband video as a cultural always-on experience, the understanding and confluence of video, television and broadband, as an interactive platform, an advertising platform and as a content platform is continually being explored and redefined.

TV ON THE GO:

Television, video and technology is an experiment that will never stay in place.

WHAT IS THE FUTURE?

With new and upgraded technologies, from the network infrastructure, to CE devices to content innovation that evolves--this session promises to offer you an insider's look at the core of our industry's future.

PANELISTS INCLUDE:

Kelly Ryan, Vice President, Content Business Development, BlackArrow
Mitchell J. Weinraub, Senior Director of New Media Initiatives, Comcast Media Center
Sanjay Desai, Vice President, Product Marketing, Brightcove
Alex Castro, CEO, Delve Networks
Ben Mendelson, founder & President, Interactive Television Alliance
OpenTV, Darrell Haber
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

Moderator: Joyce Schwarz, JCOM Emerging Entertainment Marketing, www.joycecom.com, email: joycecom@aol.com. Please email me for more information about the panel and with any questions you'd like this panel of experts to address during the session.

MARK YOUR CALENDAR FOR: Digital Hollywood, Wednesday, October 29th
10:45 AM - Noon, Loew's Santa Monica Beach Hotel, Santa Monica, CA
Track III:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve

With the emergence of the smart TV, along with the pervasiveness of broadband video as a cultural always-on experience, the understanding and confluence of video, television and broadband, as an interactive platform, an advertising platform and as a content platform is continually being explored and redefined.

TV ON THE GO:

Television, video and technology is an experiment that will never stay in place.

WHAT IS THE FUTURE?

With new and upgraded technologies, from the network infrastructure, to CE devices to content innovation that evolves--this session promises to offer you an insider's look at the core of our industry's future.

PANELISTS INCLUDE:

Kelly Ryan, Vice President, Content Business Development, BlackArrow
Mitchell J. Weinraub, Senior Director of New Media Initiatives, Comcast Media Center
Sanjay Desai, Vice President, Product Marketing, Brightcove
Alex Castro, CEO, Delve Networks
Ben Mendelson, founder & President, Interactive Television Alliance
OpenTV, Darrell Haber
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

Moderator: Joyce Schwarz, JCOM Emerging Entertainment Marketing, www.joycecom.com, email: joycecom@aol.com. Please email me for more information about the panel and with any questions you'd like this panel of experts to address during the session.

UNLOCK THE SECRET TO THE FUTURE OF TV & VIDEO @ DIGITAL HOLLYWOOD PANEL Weds Oct 29 Moderated by Emerging Media Expert Joyce Schwarz

MARK YOUR CALENDAR FOR: Digital Hollywood, Wednesday, October 29th
10:45 AM - Noon
Track III:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve

With the emergence of the smart TV, along with the pervasiveness of broadband video as a cultural always-on experience, the understanding and confluence of video, television and broadband, as an interactive platform, an advertising platform and as a content platform is continually being explored and redefined.

TV ON THE GO:

Television, video and technology is an experiment that will never stay in place.

WHAT IS THE FUTURE?

With new and upgraded technologies, from the network infrastructure, to CE devices to content innovation that evolves--this session promises to offer you an insider's look at the core of our industry's future.

Moderator: Joyce Schwarz, JCOM Emerging Entertainment Marketing, www.joycecom.com, email: joycecom@aol.com. Please email me for more information about the panel and with any questions you'd like this panel of experts to address during the session.

PANELITS INCLUDE:

Kelly Ryan, Vice President, Content Business Development, BlackArrow
Mitchell J. Weinraub, Senior Director of New Media Initiatives, Comcast Media Center
Sanjay Desai, Vice President, Product Marketing, Brightcove
Alex Castro, CEO, Delve Networks
Ben Mendelson, founder & President, Interactive Television Alliance
OpenTV, speaker to be announced
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

Author & Emerging Media Expert Joyce Schwarz to Speak on Redefining the Future, August 6 in San Jose @ Building Blocks Conference

Author and emerging media expert Joyce Schwarz To Speak on "Technology Redefining The Future" AT Building Blocks Conference Aug 6, San Jose

...for more info read below and go to www.digitalhollywood.com and you'll see the complete schedule for Building Blocks which is produced by that brilliant impressario Victor Harwood who also produces Digital Holywood. Many of us in the biz call "Building Blocks" the Digital Hollywood North version.

Here are the details on the workshop session where Schwarz will be joining other top digital media rights gurus from such groups as: The Consumer Electronics Assn. and the ELECTRONIC FRONTIER Foundation.

Wednesday, August 6th
10:45 AM - Noon, BUILDING BLOCKS, San Jose (see www.digitalhollywood.com for more info) Track I: Technology Redefining the Future
The Digital Consumer: Digital Choice and Access to Digital Content - Balancing Consumer Rights with Technology, Regulation and Legal Principles

ABOUT THE SESSION:
Digital technology enables consumers to enjoy and interact with creative content across a wide array of platforms. Success in the digital age hinges on the ability to meet the demands of the digital consumer and embrace novel business models that capitalize on new products, markets, and distribution methods made possible by digital technology.

As Congress and the courts struggle to keep pace with rapidly advancing technology, the law has evolved to create a precarious balance between protecting the rights of copyright owners and meeting the demands of the digital consumer. Are changes to the law able to help harmonize these interests?

How could the power of new technologies be harnessed in a way that fairly rewards copyright owners yet delights consumers?

Is the law able serve to foster the creativity of Web 2.0 consumers and broaden the appeal of user-generated content? Is it possible to shape the law and regulation to drive technological advancement instead of stifling innovation?

FEATURED SPEAKERS:

Fred von Lohmann Senior Intellectual Property Attorney Electronic Frontier Foundation
Michael Petricone, Senior Vice President, Government Affairs, Consumer Electronics Association
Joyce Schwarz, JCOM Emerging Entertainment Marketing

James M. Burger, Attorney at Law, Dow Lohnes, Moderator

WIDGET ECONOMY UPDATE Panel 2:15 Digital Hollywood Thurs, May 8

WANT TO BE PART OF THE WIDGET ECONOMY --

show up at Joyce Schwarz panel at Digital Hollywood

Thurs, May 8 at 2 pm and you'll discover:

*How widgets help you to monetize content!

*What's new with advertising on and with widgets!

*What is the value of a WIDGET according to the new Doubleclick widget calculator --Joyce will get you the link during the panel!

*What's going around with mobile widgets?

*One way to resolve widget copyright issues ?

*Are widgets safe-- or are they security threats?

Digital Hollywood
Thursday, May 8th
2:15 PM - 3:30 PM
Track I:
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience
Now there is a new expression, The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here!
Jeff Nolan, Vice President of Software-as-a-Service, NewsGator
Steve Tomlin, CEO and Founder, Chumby
Alex Bard, President & CEO, Goowy Media
Gary Baker, founder and CEO, ClipBlast!
Jennifer Cooper, co-founder and CEO, MixerCast, Inc
Michael Dever, co-founder and Chief Energy Officer, YouChoose.net
Ken Willner, Vice President, Market Development, Zumobi

Joyce Schwarz, JCOM new company and product launches for emedia entertainment, partnerships & alliances & new biz, www.joycecom.com, author & emerging media expert since 1990!

Joyce Schwarz, JCOM Emerging Entertainment Marketing: Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T.

She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colulumnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more.

She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies.