Posted by Joyce Schwarz on June 18, 2009 at 04:27 PM | Permalink | Comments (0) | TrackBack (0)
– It's the new American dream -- sell your book or movie and make a fortune! BUT just how do you do it? Author & Hollywood career strategist, Joyce Schwarz will be featured at the BPSCA event on Thursday, June 11 at their special program for authors, writers & producers at the Sportsmen's Lodge Hotel in Studio City, California.
Left, Joyce Schwarz, author & Hollywood career strategist and right "The Vision Board" book which is a best-seller across the USA & Canada, For a free chapter go to http;//tinyurl.com/visionboardamazon
To make reservations:
The BPSCA meeting is open to the public. For details call 8l8-769-4700 time is cocktails and networking from 5:30 pm and dinner at 7 pm and program at 8:15 pm. You can also see more details here http://www.bookpublicists.org/pages/events.asp
In her talk Joyce Schwarz will preview her proprietary info about how to get your book published by a major publisher and a mini-case history of her latest work, THE VISION BOARD --subtitled The Secret to An Extraordinary Life where she reintroduces readers to the age-old concept of 'visioning'
Free Chapter of 'The Vision Board Book':. You can see a free chapter of THE VISION BOARD at http://tinyurl.com/visionboardamazon.
Don't miss this event where you can discover:
*How Joyce Schwarz got more than 75 wisdom leaders, celebrities and Hollywood personalities and TV stars involved in her book THE VISION BOARD.
Joyce Schwarz is shown in these pictures with just a few of the many Hollywood celebrities she's worked with on marketing and promotion for more than 200 events in Hollywood & beyond. Below she's shown with Bob Proctor, Jack Canfield and Holli Walker, all leaders in the new wisdom movement!
*Why Joyce Schwarz received a 6-figure advance from Harper Collins for her latest work The Vision Board --subtitled The Secret to an Extraordinary Life .
Left, THE VISION BOARD book and right Joyce Schwarz as featured on syndicated television show by Better TV in more than 50 cities nationwise in June, 2009
*What is visioning and how it can help you create your best possible life -- no matter how young or old you are! It's never too late!
Above, Joyce Schwarz was featured in WRITINGSPIRIT.com on providing insider information on how a writer and author can use a vision board to create a best-selling book, novel or movie!
*What Joyce Schwarz learned from launching the "MISSING KIDS ON THE MILK CARTON CAMPAIGN" in Southern California and how it changed her life.
Joyce Schwarz, founder of JCOM emerging media & technology consulting, www.joycecom.com is probably best known for creating the campaign to launch the MISSING KIDS ON THE MILK CARTONS for Ralph's Grocery stores nationwide.
*How you can sell any product or service, book, movie or video or idea to the NEW HOLLYWOOD" and why more than 4000 VIP's have attended Joyce Schwarz STAR*Course classes and hired her as a their favorite Hollywood career strategy coach.
*How did Joyce Schwarz and her firm JCOM get her books featured in more than 200 publications ranging from WALL STREET JOURNAL to TV GUIDE to MONEY MAGAZINE to THE LA TIMES and get Joyce featured in interviews on more than 150 radio and TV talk and news shows ranging from KFWB CBS news to National Public Radio to NBC News and ABC TV and PBS TV nationally?
Joyce Schwarz presentation is a mini-preview to her upcoming workshop and teleconference on HOW TO SELL YOUR BOOK OR PROJECT TO A MAJOR PUBLISHER OR STUDIO! For more details or to register for this upcoming workshop, call 310-822-3119 or email: joyceschwarz@gmail.com
CERTIFIED VISION BOARD COUNSELOR: If you're interested in becoming one of the first certified vision board counselors in the world, please email: thevisionboard@aol.com to contact Joyce Schwarz, founder of The Vision Board Institute.
WHAT IS A VISION BOARD: a vision board is a visual map that you create using pictures, images, affirmations and embellishments to depict the best possible life that you want to lead. It expands on the ancient art of visioning that goes back to the caveman era.
Joyce Schwarz, Speaker, Author is probably best known as the creator of the campaign that launched the MISSING KIDS ON THE MILK CARTON program for Ralph's Grocery Stores nationally. For the first time ever Joyce reveals the information on this campaign and how it evolved in her book "THE VISION BOARD: the secret to an extraordinary life which is now featured in more than 6,000 bookstores nationally and at http://tinyurl.com/visinboardamazon
To sign up for a free newsletter on vision board creation go to: http://www.visionboard.info which is the blog for The Vision Board book. To see the official website for the book go to http;//www.ihaveavision.org
# # #
The Vision Board Institute was established by Author & Hollywood visionary Joyce Schwarz to offer training to become a Certified Vision Board Counselor throughout the US and around the world. The Vision Board Institute is located in Marina Del Rey, California. For more information go to www.visionboard.info
Posted by Joyce Schwarz on June 10, 2009 at 08:23 PM | Permalink | Comments (0) | TrackBack (0)
So much fun to be staying near TIME SQUARE in NYC for a few days...so much going on. Did you know Time Square is closing to traffic i.e. cars next weekend and it appears to be a permanent move to attract more tourists -- at least that was the word from my towncar driver who drove me in from Kennedy airport yesterday.
Lots of controversy but there is so much to see at Time Square now it makes sense just as many other cities such as Montreal and Toronto have 'walk-only areas in their downtown. Here are just a couple of articles that explain more. I'll just have to spend some time tonight or tomorrow taking pix of the new visuals at Time Square including the great M&M billboard with the M&M's jumping around into designs like kaleidoscopes.
Posted by Joyce Schwarz on May 18, 2009 at 10:19 AM | Permalink | Comments (0) | TrackBack (0)
By Joyce Schwarz, blogging at www.hollywood2020.net ....Okay, since it's the evening before moderating another Digital Hollywood Conference (been doing it since 1995 or so) I thought it would be fun to go back to last year at CES '08 and see what I forecast then as the 5 ways to thrive/not just survive in '08.
Here they are -- how do you think I did in my outlook? Check the date -- that's January 09, 2008 LAST YEAR. Could I have done better by just saying "TWITTER" Iphone, Facebook, Youtube, Twitter?
Joyce Schwarz 5 Trends to Thrive/Not Just Survive in 2008 & beyond in the new Hollywood.....Here's a brief recap of those trends.
Copyright Joyce Schwarz, JCOM, www.joycecom.com. For reference in your own articles, please email joyceschwarz (at) gmail.com for permission.
1)FRUITION OF 'CUSTOM-TAINMENT" --- customizing entertainment, info-tainment and edu-tainment 24/7/365 anytime/anyplace. Personalized content and customized cross-platform. Examples include: United-- first airline to tout iPod integration with their IFE system...Nero signs agreement with TIVO -- TIVO on the PC....Autonet Mobile Introduces New Consumer Internet Content Storage...Comcast--Fancast.com entertainment access across TV, online, DVD or theatres.
2) YOU AS THE STAR, YOU'RE IN THE PIX, AD, GAME...finally, you're the star-- not just your video on Youtube.com or your tunes on your Myspace page..you're in the pix-- with your avata and/or your "real' scanned image. Examples: Zcam, 3DV Systems, Virtual Heroes, Primesense.com, Organic Motion, BigStage.com.
3) Gesture Computing/control/signage..moving in on augmented reality -- examples include: GestureTek, Gesture Xtreme, Airpoint-hand-tracking unit, Groundspeak's Wheigo.cvom and Garmin GPS, beyond geocaching, beyond waymarking, Did you know geocaches have grown from 75 to 490, 000?
4) Text Messaging 2.0, text marketing & presence...rise of the mobile as controller/mobile as remote/mobile as coupon, mobile as credit card. Examples: Barcast-- public signage with text-messaging on a bar network, Ping Mobile & Cox mobile coupon campaign, AOL Buddy, AIM Mobile and AOL my pages for mobile. Blue sky ideas-- blogscroll -- text highlights from blogs, movie reviews, etc -- scroll across mobile/handhelds, Twitter with pix, virtual 3M notes & more .
5) Social media embedded into content, not vice/.versa. Until now we've seen content embedded into social media ie widgets for Myspace.com, widgets for Facebook etc. I see the rise of Social media embedded into content -- Facebook voting app at end of movie (vote with mobile/results on facebook real-time). Linked In-- contact info/bio/zip code into regional biz mags online or at trade show booths-- like CES -- who do you know at that company...OR social media AS CONTENT -- aggregate widgets of programming -- create your own EPG (electronic program guide) create your own portal, design your own Fancast.com pages.
ABOUT JOYCE SCHWARZ -- for more info on Joyce Schwarz see www.joycecom.comher independent consulting firm that specializes in new media marketing & emerging entertainment & media company launches since 1990. Here are pictures of just some of her books and more than 200 articles she's written on the future of media & entertainment.
Left to right Joyce Schwarz books include: Multimedia: Gateway to the Next Millenium (Harcourt Brace,1994, SUCCESSFUL RECAREERING, Career Press, 1993, STAR*COURSE (how to promo, market & sell you and your product & service to the new Hollywood 1992 (audio/Learning Annex, HayHouse), Hollywood & The Electronic Highway: 2000 (compendium of published articles/videos), THE VISION BOARD: the secret to an extraordinary life, Harper Collins Publishing, Collins Design, fall, 2008 (see 20 pages free at http://tinyurl.com/seeinsidebook).
Posted by Joyce Schwarz on May 06, 2009 at 10:28 PM | Permalink | Comments (0) | TrackBack (0)
BY JOYCE SCHWARZ, @Hollywood2020.net
WOW, when people ask how long I've been in the Internet and new media business, I often hear my colleagues say "Joyce Schwarz was in new media before it was new media".
Why because I truly saw it all coming in the future! It was the perfect fit for my varied background in journalism (on the staff of New York magazines), in advertising with major agencies like Foote Cone & Belding as an executive, specializing in new product/company launches and first of its kind products! Plus a masters degree in film from USC's School of Cinema & Entertainment & hands on production experience in the areas of TV, Film & CD ROM promo.
A few people look at me skeptical and ask -- was I really there and I often feel like I need to PROVE I WAS around in 90 and by 92 was not onlly writing about the new tech but producing and hosting a cable TV SHOW called "TURNED ON HOLLYWOOD" about Hollywood meets Silicon Valley in Los Angeles.
Sorting through some old files, I found a newsletter I had started back in 1992 called LA INSIDE/OUT and I saw that it talks about the first TV SHOW of TURNED ON HOLLYWOOD and gives some fascinating stats. The newsletter and show both had their debut in June, 1992 just after I conducted the very first workshops on new media for the DGA (Directors Guild of America WEST) and then was flown to NYC to do another private workshop for the DIRECTORS GUILD OF AMERICA EAST.
Enjoy these JPEGS and if you want more info on what was happening in 1992 -- email Joyceschwarz (at) gmail.com and check out my firm JCOM and see what we're doing in 2009! www.joycecom.com 200 articles & 6 books later!
This is the masthead for Joyce Schwarz newsletter on new media & technology started back in 1992. Click on JPEG to see the date June, 1992.
THIS IS THE FRONT PAGE of Joyce Schwarz newsletter (first issue) in June, 1992 on new media & technology for HOLLYWOOD and her upcoming cable show TURNED ON HOLLYWOOD...click on JPEG to read or email joyceschwarz (at)gmail.com for more info.
SOME INTERESTING FACTS & FIGURES from Joyce Schwarz newsletter on new media & technology that she shared back in 1992 at the first DGA (Directors Guild of America) workshops she conducted on new media. Yep- only 70 million people had computers back then! To see more info on what's happening now -- sign up for Joyce's quarterly newsletters & get more info about her monthly forecasts for what's next in new media & technology!
Posted by Joyce Schwarz on March 22, 2009 at 03:47 PM | Permalink | Comments (0) | TrackBack (0)
Discover how to thrive not just survive in the $34 Billion Online Retail Market
www.imamerchant.org or to register for the Internet Merchants Association Third Annual Conference in Las Vegas March 16-18, go to http://www.Imalasvegas.com
Why survive when you can thrive if you know the secrets of the leaders in the online retail marketplace? According to INTERNET RETAILER MAGAZINE, Internet marketing is up 21.4 percent for 2008 based on their survey in progress of the top 500 retailers.
Find out why some online marketers are thriving and other retailers are barely surviving at the Internet Merchants Association (IMA) Third Annual Conference in Las Vegas, March 16-18, 2009.
This leading e-commerce conference will be headquartered at the Sands Expo Center in Las Vegas. The Internet Merchants Association Conference is being held again this year in conjunction with the ASD/AMD Variety Merchandise Show, Gift Expo and Jewelry show organized by Nielsen Business Media.
TO REGISTER NOW:
To register for the conference, which is open to, members and non-members of the Internet Merchants Association, go to http://www.imalasvegas.com
“At the Internet Merchants Associations third annual conference our members and other e-commerce sellers, of all sizes, will learn and gather inside information from some of the top industry leaders,” explains Steve Grossberg, President, www.imamerchant.org. Grossberg is also pleased to announce that Aaron Magness, Zappos.com Business Development guru will be the featured keynote speaker for this year’s Internet Merchants Assn Conference (IMA) which is located at the Sands Expo Center on March 17 & 18.
KEYNOTE SPEAKER:
Aaron Magness is well prepared to share success stories with the audience since he has worked in Business Development in retail for over 8 years. His career has taken him through sales, operations and all the grunt work it takes to make his team successful. He joined Zappos.com with a primary focus in business development. However, his role has grown to include oversight of Brand Marketing, PR and Social Media as well as Business Development. He received his BBA from University of Wisconsin – Madison with a double major of Marketing and Management & Human Resources.
According to Magness’ bio, he is an adventurer at heart who has a droll sense of humor, which makes him a perfect keynoter during this challenging economy. Magness’ biography explains that people often do the stupid stuff while they are still in school; but he chose to run with the bulls in Pamplona, Spain only five weeks before his wedding day. Luckily, he made it out alive. Also, while not really enjoying either event, he is a marathoner and triathlete. IMA’s Grossberg says, “Magness athletic prowess and daring outlook will inspire many retailers online & offline who are concerned about market fluctuations.”
ZAPPOS PRE-CONFERENCE ON-SITE TOUR: On Monday, March 16, prior to the start of the conference, the Internet Merchant’s Association has arranged a special on-location tour of Zappos.com and a chance to meet and greet Tony Hsieh, President of Zappos and an opportunity for some conference attendees to actually tour the Zappos headquarters is located nearby in Henderson, Nevada.
Two Full Days of Educational Workshops!
The Internet Merchants Assn. Conference is held this year in conjunction with the ASD/AMD Variety Merchandise Show, the ASD/AMD Gift Expo and the ASD/AMD Jewelry show, A series of free introductory classes at the adjacent ASD/AMD show on Monday, March 16 will give prospective marketers attending that major event an opportunity to gain better insight into the Internet Merchants arena.
Then on Tuesday and Wednesday, IMA’s own conference will feature two full days of workshops and roundtables on such topical subjects as: the rise of social networking and linking tools, how to save on shipping and website design updates in addition to comparison shopping systems and guerrilla marketing & publicity to expand your advertising budget.
SPONSOR & INTERACTIVE DEMO SPACES: A limited number of sponsor and interactive display opportunities are still available for the IMA Conference March 17-18 in Las Vegas. To find out more about membership, sponsorship and possible speaking slots for executives call: Joyce Schwarz, JCOM, 310-822-3119 or email joyceschwarz@gmail.com
ABOUT IMA: Internet Merchants Association IMA is a 501.c6 nonprofit trade organization. For more information on membership go to http://www.imamerchant.org. To sign up for the Internet Merchant’s Association Third Annual conference go to http://www.imalasvegas.com
Posted by Joyce Schwarz on February 26, 2009 at 12:12 AM | Permalink | Comments (0) | TrackBack (0)
JANYSE's SONG DREAMERS IS YOUTUBE OBAMA FAVORITE!
Shown left Janyse, writer/singer of online song favorite "Dreamers" which she 'dreams ' of singing at Obama's Inaugural Ball.
Janyse is a Vancouver voiceover artist best known for the voices she 'plays' in such world-wide animated favorites as “My Little Pony”, “Strawberry Shortcake”, and “Batman”. For a free download of the song “Dreamers” surf on over to her website
Dreamers”, fast becoming one of the most popular online tribute songs to Obama and to all in the world who dare to keep dreaming, is written and sung by Vancouver Canada voiceover artist
The Vancouver performer says “Dreaming has no geographic boundaries”. The song “Dreamers” is a favorite on the Internet on sites like CDBaby.com and Youtube.com because of its universal inspirational message in these challenging economic times
Janyse urges you to click this link to Youtube.com and hear and see "Dreamers" her Ob
ama tribute!
Click here to be connected to Janyse's Youtube music video version of 'Dreamers', an Obama tribute.
Many of the other Obama songs are written to promote the U.S. election, Janyse a talented songstress is already dreaming about singing her song at Obama’s US Inaugural Ball.
DOWNLOAD DREAMERS FOR FREE: online at her website
Janyse is sharing her song “Dreamers” around the globe via the Internet where surfers can go to her website www.janyse.com for a free download of the inspirational tune. The Youtube version here features the gorgeous music video that she produced to accompany her lyrics and soundtrack.
Pictured Janyse, Vancouver voiceover artist and singer/songwriter, Obama online hit "Dreamers" Voiceover Artist in “My Little Pony”, “Strawberry Shortcake”, and “Batman”
Probably best known in the United States and worldwide as the ‘voice’ of Pinkie Pie in “My Little Pony” by Hasbro and available in more than 60 countries, Janyse also performs voices in “Strawberry Shortcake”, “Ed, Edd n Eddy” and “Batman”
She is also the creator of her own CD series “The Magic of Think” which helps kids build self-esteem. Janyse believes it is our child-like wonder that allows us to keep dreaming even when the going gets rough .
HERE IS AN EXCERPT FROM DREAMERS BY JANYSE, to download the song go to: her website www.janyse.com
From Martin Luther King To thinkers of the wing
They were dreamers
From the torch to fame To winners of the game
They were dreamers
So tell me wouldn’t you agree
That to fill the books of history It takes dreamers
Janyse urges you to click to link to Youtube.com here and hear and see "Dreamers" her Obama tribute
You can also find Janyse's Obama tribute on itunes.com and CDnow.com
For more information about “Dreamers” and voiceover artist, singer and songwriter, Janyse, contact JCOM Marketing & PR @ 310-822-3119 or email joycecom@ aol.com or contact Janyse directly via info@magicalvoice.com
Also available are review copies of THE MAGIC OF THINK CD and The Vision Board book featuring Janyse. .
Posted by Joyce Schwarz on October 24, 2008 at 08:21 PM | Permalink | Comments (0) | TrackBack (0)
Internet Merchants Association Ecommerce Expo March 2-5 Features Dozen Expert Speakers, Wall Street Panel & 75 Roundtables
The Second Annual Internet Merchant’s Association is set for March 2-5 in Las Vegas at the Mandalay Bay Resort. The agenda will feature more than a dozen expert speakers, a prestigous panel of Wall Street analysts, plus more than 75 roundtable discussions.
“We’re delighted to announce an extensive agenda that will focus in on such timely topics as ecommerce, search engine optimization, web statistics, market intelligence, cross channel selling and even video presentations,” says Steve Grossberg, IMA President in previewing the agenda for the Second Annual IMA Ecommerce Expo. For more information on the speakers and the topics and last minute reservations go to www.imamerchant.org
Dozen VIP Speakers @ IMA Ecommerce Expo: VIP Speakers for the IMA Ecommerce Expo include top executives from such firms as A Genius Marketing, Amazon, Channel Business Advisor, Endicia, Google, Infopia, Microsoft Office, Orange Soda, QL2, Sage Rock/Engine Ready, Talk Market and Vendio. Wall Street Panel & Roundtables Add Breadth to IMA Programming Grossberg announced that there will also be a special Wall Street panel at the IMA Ecommerce Expo on Monday March 3 at 3 pm. The Wall Street analysts set to speak include: Robert Peck, Bear Stearns, Jim Friedland, Cowen and Co. LLC and Derek Brown, Cantor Fitzgerald. In addition the more than 300 attendees a the IMA Ecommerce Expo can select from a strong list of more than 75 roundtable discussions to attend on Tuesday and Wednesday between 12 noon and 2 p.m. in Tradewinds Rooms D & E.
The Internet Merchants Assn (www.imamerchant.org) is a nonprofit 501.C6 organization.
IMA’s Platinum Members include: Amazon, ASD/AMD Trade Shows
IMA Gold Members are aGenius Marketing. Alliance Inspection Management Technologies, Refund Technology, SageRock, Solid Cactus, SpaceWare Inc, Stone Edge Technology , Zoovy and 1 Choice 4 Your Store For more information on the agenda for the IMA Ecommerce Expo go to www.imamerchant.org. Press please contact Joyce Schawrz, JCOM, 310-822-3119 or joycecom@aol.com. A limited number of press credentials are still available for the expo.
ChannelAdvisor, eBay, Endicia, Infopia, Orange Soda, PayPal , QL2. Talk Market and
Vendio ,
AuctionChex. Auctiva. buySAFE. dawdle,, Engine Ready Inc, Frooition, Google. JDT
Posted by Joyce Schwarz on March 01, 2008 at 12:02 PM | Permalink | Comments (0) | TrackBack (0)
Ecommerce stats for 2007:
U.S. e-commerce sales grew 19% in 2007, the Commerce Department says
In preparation for the IMA (Internet Merchants Assn) ECommerce expo March 3-5 in Vegas, I checked out some figures for ecommerce sales in the USA, blogged by Joyce Schwarz, www.hollywood2020.blogs.com.
2007 -- 19 percent Ecommerce Growth Rate
According to stats I found from the two main research firms Jupiter and Forester, we're heading into a real boom for the next 5 years and last year wasn't too shabby at all with a 19 percent growth rate for ecommerce. Note that overall retail sales only grew by 4 percent according to recent US Commerce Dept reports.
4th Quarter Ecommerce Sales -- Up 18 percent vs 2006
In the fourth quarter, e-commerce sales totaled $36.2 billion, 18% more than the same quarter in 2006, while total retail sales increased 4.7%.
E-commerce accounted for 3.4% of all U.S. retail sales in 2007, up from 2.9% in 2006, the Commerce Department estimates.
However, the Commerce Department retail sales figure includes many sales that are not likely to occur online—such as restaurant, convenience store, gasoline and heating fuel receipts. Excluding such sales, Internet Retailer estimates about 6% of U.S. retail sales occur online.
GROWTH PROJECTED @ 20-30 BILLION each year for the next 5 years -- targeting between $215 and $335 Billiion by 2012
Online retail sales in the U.S. are expected to grow about $20 billion to $30 billion each year for the next five years, reaching somewhere between $215 billion and $335 billion by 2012, according to two recently released reports on e-commerceerences, but not for price changes.
In 2007, non-travel-related e-commerce sales reached $175 billion, a 21% increase over the previous year, according to Forrester Research Inc. In its report, titled "U.S. E-Commerce Forecast: 2008 to 2012," Forrester predicts that online retail sales will reach $204 billion in 2008, $235.4 billion in 2009, $267.8 billion in 2010, $301 billion in 2011, and $334.7 billion in 2012.
JupiterResearch LLC offered lower figures in its report, "U.S. Online Retail Forecast, 2007-2012." According to Jupiter, non-travel-related e-commerce sales were $128 billion in 2007, up from $108 billion in 2006, and will grow to $148 billion in 2008, $166 billion in 2009, $182 billion in 2010, $199 billion in 2011, and $215 billion in 2012.
88 percent of US Online Consumers Say They Purchased Online in Past
According to Forrester, 88% of U.S. online consumers say that they have bought something online in the past and online shopping is growing faster than shopping in physical stores. Retail sales at physical stores are expected to grow at an annual rate of 2.6% from 2007 to 2012, while online sales are expected to grow approximately 14% annually for the same period, Forrester's report said. According to the Jupiter report, e-commerce will grow at an annual rate of 15%.
LAST CALL FOR ATTENDANCE AT IMA CONFERENCE -- For more information about attending the IMA Conference in Vegas go to www.imamerchant.org or call me directly at 310-822-3119, Joyce Schwarz. Note we still have one Platinum Sponsorship left and the hospitality suite is also available for sponsorship.
Both turnkey opportunities-- you show up, everything else is provided. Meet 250 of the top sellers on the web and glad-hand with the wheelers and dealers who will be making those billions in the next 5 years!
Posted by Joyce Schwarz on February 22, 2008 at 03:05 PM | Permalink | Comments (0) | TrackBack (0)
E-commerce Spending for the 2007 Holiday Season hit an all time high -- at $29.2 BILLION -- an amazing 19 percent gain over 2006
blogged by Hollywood2020.blogs.com...
Here's the press release from comScore Inc. that gives all the stats on holiday shopping for 2007 blogged by Joyce Schwarz, Hollywood2020.blogs.com -- see our notes in blue commenting on this amazing upward spiral for online sales....– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its final update of holiday season e-commerce spending for the 2007 holiday season (November 1 – December 31). $29.2 billion was spent online during the holiday season, marking a 19-percent gain versus the same period last year.
____________________________________________________________________
2007 vs. 2006 Full Holiday
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S.
Source: comScore, Inc.
Billions ($)
Holiday
November 1 – December 31 $24.57 $29.17 19%
Thanksgiving Day (November 22) $0.21 $0.27 29%
“Black Friday” (November 23) $0.43 $0.53 22%
“Cyber Monday” (November 26) $0.61 $0.73 21%
”Green Monday” (December 10) $0.66 $0.88 33%
____________________________________________________________________
“This year’s online holiday shopping season has concluded with a record $29 billion in spending, a 19-percent gain versus year ago,” said comScore Chairman Gian Fulgoni.
Top 10 Online Spending Days of the 2007 Holiday
“Green Monday” (Monday, December 10) was the heaviest individual spending day of the season with $881 million in sales, followed by Tuesday, December 11 ($819 million) and Thursday, December 6 ($803 million) “Cyber Monday” (Monday, November 26), which represents the first major spike in online spending activity during the season, ranked as the 9th heaviest day with $733 million. SO blogger note that CYBER MONDAY IS NOT THE BIGGEST online ecommerce day rather -- 'green monday-- Monday, December 10 is! js
____________________________________________________________________ ____________________________________________________________________
Top 10 Online Spending Days of 2007 Holiday Season
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Day Dollars Spent
($ Millions)
Monday, December 10
(“Green Monday”) $881
Tuesday, December 11 $819
Thursday, December 6 $803
Wednesday, December 5 $798
Tuesday, December 4 $776
Wednesday, December 12 $754
Monday, December 3 $753
Friday, December 7 $734
Monday, November 26
(“Cyber Monday”) $733
Thursday, November 29 $733
Fastest Growing Product Categories in 2007 Holiday
Video games, consoles & accessories was the fastest growing online retail category, jumping 129 percent versus the 2006 holiday season, with popular consoles like Nintendo Wii and Sony PlayStation and games like Halo 3 driving strong sales in the category. Furniture, appliances & equipment (up 67 percent), event tickets (up 24 percent) and consumer electronics (up 23 percent) also experienced above average growth. After seeing substantial softness early in the season, online apparel sales picked up considerably in the latter part of the season, finishing up 18 percent. Meanwhile, sales of jewelry & watches declined marginally versus year ago as rising costs in precious metals like gold and platinum may have dampened consumer demand. Blogger note-- the 129 percent increase on video games/consoles etc-- is probably due to the lack of availability of the Wii and Halo and other popular video game titles at the regular bricks and mortar retail sales blogger note js.
____________________________________________________________________
Fastest Growing Retail E-Commerce Categories by Dollar Sales for 2007 Holiday
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Nov. 1- Dec. 31, 2007 vs. 2006
Total U.S.
Source: comScore, Inc.
Retail Category Percent Change in
Category Sales ($)
Video Games, Consoles & Accessories 129%
Furniture, Appliances & Equipment 67%
Event Tickets 24%
Consumer Electronics 23%
Apparel & Accessories 18%
Sport & Fitness 16%
Toys 16%
Computer Hardware 15%
Music, Movies & Videos 13%
Books & Magazines 13%
____________________________________________________________________
Weekly Online Holiday
The heaviest spending week during the 2007 holiday season was the week ending December 16, with $4.7 billion in online sales, edging out the week ending December 9, which saw $4.6 billion. The week ending November 18 showed the strongest growth rate (26 percent) versus the corresponding week in 2006, while the week ending November 4 showed the softest growth (4 percent).
Posted by Joyce Schwarz on January 07, 2008 at 07:49 PM | Permalink | Comments (0) | TrackBack (0)