OPEN SOCIAL is Google's new social networking initiative that is making headlines around the world blogged by Joyce Schwarz, JCOM, emerging entertainment & tech consulting, author & blogger www.hollywood2020.blogs.com.
Note- Joyce Schwarz is moderating a panel on Next Gen Mobile & Broadband Personalization at Digital Hollywood at 11 a.m. on Nov 1 at the Hollywood Renaissance Hotel Ballroom (in the tent right outside the 5th floor ballroom near the exhibits area). Don't miss it-- RSVP if you want an invite to attend -- if you're not registered for DH.
PRESS RELEASE ON OPEN SOCIAL-if you've been in a cave or locked in sessions at conferences or your board room you may not have heard about the ruckus that Google appears to be prompting with it's Open Social initiative that leaked out yesterday...John Battelle had an early version of the press release(dated Nov 1) he posted Tues night -- http://battellemedia.com/archives/004058.php Here's an excerpt of the some of the relevant points in the first few graphs:
* Google, Inc. today announced the release of OpenSocial -- a set of common APIs for building social applications across the web ...
*....release of OpenSocial marks the first time that multiple social networks have been made accessible under a common API to make development and distribution easier and more efficient for developers.
*... that have already committed to supporting OpenSocial -- Website Partner A, Website Partner B, Website Partner C, etc. –- represent an audience of well over 100 million users globally.
Watch for more on on this in upcoming blog posts from Joyce Schwarz -- meanwhile here are some links to headlines on this topic:

KLEW
CNET News.com -
Google has finally unveiled its social-networking strategy, and it's ambitious even for the seemingly unshakable tech company.
Google Squares Off Against Facebook With opensocial
Privacy groups challenge social networking plans
myspace Joins Google Alliance to Counter Facebook
