Hollywood2020

ADIDAS GIANT SHOEBOX ON BROOME STREET IN NYC

Why there will be a giant shoebox on Broome Street this weekend ....hollywood2020.blogs.com uncovers ties to Adidas and its sister brand Y-3...during fashion week stunts...

FROM GQ.com Don't worry: It's not a belated viral stunt from the Cloverfield marketing team. Instead, it's a stunt from the Adidas marketing team. Okay, not entirely—it's home to a sponsored installation called Sometimes Comes Mother, Sometimes Comes Wolf, which includes art and found objects from D.L. & Company's Douglas Little, notorious dumpster diver (and actor-director) Justin Theroux, and East Village store Obscura Antiques. Basically, it's the kind of random crap that winds up in shoeboxes, only cooler and curated. And, of course, bigger. Sometimes Comes Mother, Sometimes Comes Wolf, opens tonight at Broome Street between Ludlow and Essex streets in New York City

FROM WWD.com: Meanwhile, Adidas Originals is striving to get some of the attention its sister brand Y-3 has become known for during fashion week. Originals' biggest campaign yet, "Celebrate Originality," is launching with Web films, starting with one on Adidas founder Adi Dassler, and a partnership with Facebook. In a 16-foot-by-30-foot "shoebox" on Broome and Ludlow Streets, Adidas will host a Celebrate Originality art show, curated by Justin Theroux and Douglas Little, with an opening reception Friday, where Amy Sedaris is rumored to be selling her cupcakes for a nickel. The show will be open to the public from Saturday to Feb. 9.

HOLLYWOOD2020.blogs.com also notices this write-up --

• Adidas is branching out beyond sneaks. The footwear giant has collaborated with Diesel to launch an exclusive denim line called "Adidas Originals Denim by Diesel." The invite for the afterparty promises a "surprise live performance."

FROM GQ.com Don't worry: It's not a belated viral stunt from the Cloverfield marketing team. Instead, it's a stunt from the Adidas marketing team. Okay, not entirely—it's home to a sponsored installation called Sometimes Comes Mother, Sometimes Comes Wolf, which includes art and found objects from D.L. & Company's Douglas Little, notorious dumpster diver (and actor-director) Justin Theroux, and East Village store Obscura Antiques. Basically, it's the kind of random crap that winds up in shoeboxes, only cooler and curated. And, of course, bigger. Sometimes Comes Mother, Sometimes Comes Wolf, opens tonight at Broome Street between Ludlow and Essex streets in New York City

FROM WWD.com: Meanwhile, Adidas Originals is striving to get some of the attention its sister brand Y-3 has become known for during fashion week. Originals' biggest campaign yet, "Celebrate Originality," is launching with Web films, starting with one on Adidas founder Adi Dassler, and a partnership with Facebook. In a 16-foot-by-30-foot "shoebox" on Broome and Ludlow Streets, Adidas will host a Celebrate Originality art show, curated by Justin Theroux and Douglas Little, with an opening reception Friday, where Amy Sedaris is rumored to be selling her cupcakes for a nickel. The show will be open to the public from Saturday to Feb. 9.

HOLLYWOOD2020.blogs.com also notices this write-up --

• Adidas is branching out beyond sneaks. The footwear giant has collaborated with Diesel to launch an exclusive denim line called "Adidas Originals Denim by Diesel." The invite for the afterparty promises a "surprise live performance."

SIMPSONS MOVIE TRIES REVERSE PRODUCT PLACEMENT WITH 7 ELEVEN STORES

Hey Homer...lets' head over to the Kwik E-Mart and get some Buzz Cola? Yep, that's the pix of this blogger Joyce Schwarz with her pal Homer taken at a previous NATPE conference in Vegas.....the only thing I didn't know is that some day I would be going to a real or should I say reel Kwik E-Mart...blogged by Joyce Schwarz@ Hollywood2020.blogs.com...Well, I hope to at least, the closest Kwik E-Mart to me is in Burbank -- way way across town-- probably 1 1/2 hours away in LA traffic...but I will try to get there! Because I want to try all the Simpson goodies of course....

Lets go to the Kwik E-mart Bart Simpson--- Joyce Schwarz here....

7- Eleven stores refaced to look like Kwik E-Mart from THE SIMPSONS to honor the new film's opening....pix from AP.

READ MORE ABOUT THIS MARKETING COUP!

Kwik-E-Mart Comes to Life
ABC News -
Want to start your morning off with a kick? Have some Frosted KrustyO's, named after the show's comic clown. One serving: 130 calories and 15 grams of sugar.
My Adventures Into The Mouth Of The 7-Eleven Kwik-E-Mart MTV.com
Please to be enjoying a promotional gimmick San Francisco Chronicle
E! Online - AdAge.com (subscription) - Baltimore Sun - Chicago Tribune
all 458 news articles » Jul 3, 2007

TEENS PREFER PRODUCT PLACEMENT AS ADVERTISING OF CHOICE

TEENS PREFER PRODUCT PLACEMENT as their 'advertising of choice' according to a new report from emarketer.com based on a Harris Poll.

by Joyce Schwarz, blogging at www.hollywood2020.blogs.com...

NOTE Hollywood2020.blogs.com is heading over to the WHAT TEENS WANT conference and will report on what the experts say that TEENS REALLY WANT....

Hollywood2020.blogs.com is headed over to the WHAT TEENS WANT conference in Marina Del Rey-- to hear what they say TEENS PREFER-- meanwhile see this report from emarketer.com courtesy of emarketer and a story that inspired this report from imediaconnection.com and of course the Harris Poll.

 Raz Schionning
Web Director, American Apparel will speak at the WHAT TEENS WANT CONFERENCE -- his team of more than 20 took American Apparel into SECOND LIFE and virtual sales....is that what teens want? We'll find out for you.

Jennifer Nielsen
Marketing Manager, YouTube

Jennifer will be speaking at WHAT TEENS WANT -- of course YOUTUBE will be there! After that $1.5 Billion deal everyone wants to see the "YOUTUBERS"

Christina Norman
President, MTV will be speaking at WHAT TEENS WANT today in Marina Del Rey...what will she have to say? MTV bought XFIRE for $102 Million and more recently Harmonix -- the developer of GUITAR HERO -- where is MTV heading. In London they have an interactive channel called FLUX...we'll ask Christina what's up for MTV & the future...

Sid Holt
Editorial Director, VNU Business Media

He's chief strategist and brand steward of the 40 business magazines and nearly 200 web sites and e-newsletters published by VNU Business Media --including ADWEEK, BILLBOARD and HOLLYWOOD REPORTER...Lets see what this former editor of ROLLING STONE -- yes, "THAT" ROLLING STONE -- has to say about what teens want in this day & age....

WHAT THE POLLS SHOW TEENS PREFER AS THEIR "ADVERTISING OF CHOICE"

Meanwhile -- we found these new stats and will be interested to see who, if anyone, will be talking about Product Placement at WHAT TEENS WANT....more later-- we'll try to send a report later today.

TEENS PREFER PRODUCT PLACEMENT ACCORDING TO HARRIS POLL:

Harris surveyed preteens ages 8 to 12 and teens ages 13 to 18 about their advertising viewpoints and found that product placement was liked by 39 percent of those in the 8-12 age group and 21 percent of those in the 13-18 age group.

Amazingly, product placement seems to be preferred more than actually receiving the product-- giving the product to the teens and preteens--giving a product to popular kids for free -- was liked by fewer: 24 percent of the younger group and 12 percent of the teens.

WHAT TEENS AND PRE-TEENS don't like about promo and advertising-- that was clear with the Harris Poll showing: 37 percent of tweens disliked getting someone to mention a product in online chat sessions and 43 percent did not like the idea of giving a product to popular kids for free.

Here's the whole chart courtesy of emarketer.com:

Click on thumbnail JPEG to see chart of emarketer.com showing what kind of advertising and promotion that preteens and teens prefer-- you'll find that Product Placement shows up as the #1 preference...

JESUS WATER BOTTLE LABEL

COURTESY OF ABOUT.COM -- a very appropriate label to put on your water bottle this week and if you have to ask, then I know you're not a moviegoer.....as discovered online by Hollywood2020.blogs.com.

the Living Water: Bottle Label the Living Water: Bottle Label

LDS Clipart Gallery - Jesus 1 ... Living Water Bottle Labels. Christ, Living Water Regular (Fits 500ML, 8" X 2"); Christ, Living Water Regular Rotated ... lds.about.com/od/visualmusicalaids/a/living_water.htm - 29k - Cached

WORLD TRADE CENTER: JESUS AND A WATER BOTTLE? FX?

The crowd at the Marina Del Rey AMC Theatre didn't clap tonight...and few stayed to see the credits on the first evening screening of Oliver Stone's World Trade Center....by Joyce Schwarz, blogger....

Nicholas Cage in WORLD TRADE CENTER....

The film is capturing mostly positive reviews from NY TIMES and other publications EW review: An honorable 'World Trade Center'-- most especially Christian pubs The Presence of God in World Trade Center who are giving tribute to the strong "GOD emphasis" of the film.Movie Ministry A surprise for this viewer who had not heard about the "JESUS AND THE WATER BOTTLE" scene prior to seeing it. At first glance it seems over-the-top, maybe better imagined than envisioned -- especially the bleeding heart on the Jesus vision...Yes, I know the vision is a true one but not the heart. according to Stone and other sources.

MORE LINKS TO REVIEWS OF THE FILM/INTERVIEWS WITH OLIVER STONE ETC:

9/11 film released across the US  BBC News, UK - 17 hours ago
Cinemagoers in the US are getting their first chance to see Oliver Stone's controversial World Trade Center film with its release on Wednesday. ...

Descend into hell, return to salvation Toronto Star,  Canada - Aug 8, 2006 Oliver Stone's film presents the ordeal of two 9/11 rescuers as an opportunity for collective catharsis. Viewers may find themselves tearfully surrendering. ...

Stone hailed for therapeutic "World Trade Center" Xinhua, China - 4 hours ago BEIJING, Aug. 9 (Xinhuanet) -- US director Oliver Stone's new movie "World Trade Center" has won hails from reviewers, as a straightforward ... Stone Monument FWWeekly, TX - 8 hours ago Two cops are trapped in World Trade Center, but it’s the movie that goes nowhere. By KRISTIAN LIN. Nicolas Cage prepares to take ...

3D DDR STEPS INTO THE SPOTLIGHT -- SLASHDOT, NEW SCIENTIST & MORE

SIGGRAPH spotlights the 3D DDR experience...Dance Dance Revolution is 'hot' and in our first of series of posts on Siggraph 06 -- Hollywood2020.blogs.com blogger Joyce Schwarz, JCOM, emerging entertainment consultant/author selected the 3D DDR as one of the top demos in the emerging technologies arena now on display in Boston.(link below). Here's a repeat of that post:

HAND SHADOW -- 3D DDR (DANCE DANCE REVOLUTION)?

(Official title is DDD= Dance, Dance, Dance)

use for play, for fun and more-- could be used for motion capture according to the display description -- but I wonder (this blogger) if it could have relevance as a security measurea and as an exercise vehicle? Of course Dance Dance Revolution could be kewl with this too. Virtually involved. contact: ming@cmlab.csie.ntu. National Taiwan University. The

http://hollywood2020.blogs.com/hollywood2020/2006/07/siggraph_virtua.html

SLASHDOT.ORG INCLUDES VIDEO OF THE DDD demo:

Slash Dot's post on DDD includes a link to video -- which is pretty awesome. "NewScientistTech has a story about a full body version of Dance Dance Revolution. It uses vision recognition to award points after assessing a player's ability to correctly mimic silhouetted dance shapes.

Check out the video clip of it being demoed at SIGGRAPH 2006."

The title of the story on "New Scientist" is: Computerised judge keeps dancers on their toes. The article explains that the video demo (linked here again)This video demonstration (Windows Media format, 6.48MB), shows creator Ming Yang-Yu of the Communications & Multimedia Lab at National Taiwan University, demonstrating it at the SIGGRAPH 2006 conference in Boston, US. The NEW SCIENTIST story also reports, " So far the team has choreographed dance moves to 11 tracks." That article doen't mention our fave app as an exercise incentive but it does offer this alternate use: to automatically translate sign language, for example.

ANALYZING DANCE MOVES: in a related story on NEW SCIENTIST -- they focus on how New software can break dance down . That story reports: Researchers at Arizona State University in the US developed the system, which can recognise dance moves from normal video footage  Read that article to see what other experts feel about this so-called "silhouette-recognition".