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June 10, 2009

How to sell you & your project to the NEW HOLLYWOOD Using Visioning & A Vision Board: Author & Strategist Joyce Schwarz Shares Insider SECRETS TO SUCCESS

– It's the new American dream -- sell your book or movie and make a fortune! BUT just how do you do it? Author & Hollywood career strategist, Joyce Schwarz will be featured at the BPSCA event on Thursday, June 11 at their special program for authors, writers & producers at the Sportsmen's Lodge Hotel in Studio City, California.

Twitj Left, Joyce Schwarz, author & Hollywood career strategist and right "The Vision Board" book which is a best-seller across the USA & Canada, For a free chapter go to http;//tinyurl.com/visionboardamazon

To make reservations:
The BPSCA meeting is open to the public. For details call 8l8-769-4700 time is cocktails and networking from 5:30 pm and dinner at 7 pm and program at 8:15 pm. You can also see more details here
http://www.bookpublicists.org/pages/events.asp 

In her talk Joyce Schwarz will preview her proprietary info about how to get your book published by a major publisher and a mini-case history of her latest work, THE VISION BOARD --subtitled The Secret to An Extraordinary Life where she reintroduces readers to the age-old concept of 'visioning'

Free Chapter of 'The Vision Board Book':. You can see a free chapter of THE VISION BOARD at
http://tinyurl.com/visionboardamazon.

Don't miss this event where you can discover:

*How Joyce Schwarz got more than 75 wisdom leaders, celebrities and Hollywood personalities and TV stars involved in her book THE VISION BOARD.

JOYCECOMBO Joyce Schwarz is shown in these pictures with just a few of the many Hollywood celebrities she's worked with on marketing and promotion for more than 200 events in Hollywood & beyond. Below she's shown with Bob Proctor, Jack Canfield and Holli Walker, all leaders in the new wisdom movement!

*Why Joyce Schwarz received a 6-figure advance from Harper Collins for her latest work The Vision Board --subtitled The Secret to an Extraordinary Life .

Betterpix Left, THE VISION BOARD book and right Joyce Schwarz as featured on syndicated television show by Better TV in more than 50 cities nationwise in June, 2009

*What is visioning and how it can help you create your best possible life -- no matter how young or old you are! It's never too late!

Joycewritingspirit Above, Joyce Schwarz was featured in WRITINGSPIRIT.com on providing insider information on how a writer and author can use a vision board to create a best-selling book, novel or movie!

*What Joyce Schwarz learned from launching the "MISSING KIDS ON THE MILK CARTON CAMPAIGN" in Southern California and how it changed her life.

Joycemilkcarton 

Joyce Schwarz, founder of JCOM emerging media & technology consulting, www.joycecom.com is probably best known for creating the campaign to launch the MISSING KIDS ON THE MILK CARTONS for Ralph's Grocery stores nationwide.

*How you can sell any product or service, book, movie or video or idea to the NEW HOLLYWOOD" and why more than 4000 VIP's have attended Joyce Schwarz STAR*Course classes and hired her as a their favorite Hollywood career strategy coach.

*How did Joyce Schwarz and her firm JCOM get her books featured in more than 200 publications ranging from WALL STREET JOURNAL to TV GUIDE to MONEY MAGAZINE to THE LA TIMES and get Joyce featured in interviews on more than 150 radio and TV talk and news shows ranging from KFWB CBS news to National Public Radio to NBC News and ABC TV and PBS TV nationally?

Joyce Schwarz presentation is a mini-preview to her upcoming workshop and teleconference on HOW TO SELL YOUR BOOK OR PROJECT TO A MAJOR PUBLISHER OR STUDIO!  For more details or to register for this upcoming workshop, call 310-822-3119 or email: joyceschwarz@gmail.com

CERTIFIED VISION BOARD COUNSELOR: If you're interested in becoming one of the first certified vision board counselors in the world, please email: thevisionboard@aol.com to contact Joyce Schwarz, founder of The Vision Board Institute.

Certwithnames

WHAT IS A VISION BOARD: a vision board is a visual map that you create using pictures, images, affirmations and embellishments to depict the best possible life that you want to lead. It expands on the ancient art of visioning that goes back to the caveman era.

Joyce Schwarz, Speaker, Author is probably best known as the creator of the campaign that launched the MISSING KIDS ON THE MILK CARTON program for Ralph's Grocery Stores nationally. For the first time ever Joyce reveals the information on this campaign and how it evolved in her book "THE VISION BOARD: the secret to an extraordinary life which is now featured in more than 6,000 bookstores nationally and at
http://tinyurl.com/visinboardamazon

To sign up for a free newsletter on vision board creation go to: http://www.visionboard.info which is the blog for The Vision Board book. To see the official website for the book go to http;//www.ihaveavision.org

# # #

The Vision Board Institute was established by Author & Hollywood visionary Joyce Schwarz to offer training to become a Certified Vision Board Counselor throughout the US and around the world. The Vision Board Institute is located in Marina Del Rey, California. For more information go to www.visionboard.info

November 16, 2008

MOTRINGATE TWITTER MOMS VS MOTRIN GETTING HOTTER Hollywood2020.net 1st blog to call agency rep

By Joyce Schwarz blogging at www.hollywood2020.net which is a blog on next generation media and content by author Joyce Schwarz. Why am I listing my credentials first because despite 1/2 million page views and 3 years on the scene, not many digerati really seem to follow www.hollywood2020.net and I want them to see what's up with the Twitterstorm & more 

Check all of it out by searching www.twitter.com for #motrinmom 

Schwarz has written more than 200 articles on new media and 5 books MULTIMEDIA: Gateway to the Next Millenium (1994), Multimedia 2000 (Natl. Assn. Broadcasters 1993) and TECH TV's CUTTING THE CORD, Guide to going wireless and head of JCOM, www.joycecom.com emerging media and entertainment and new product/company consultant. Plus she is the author of THE VISION BOARD #1 Spiritual bestseller Amazon.com, http://tinyurl.com/visionboardamazon. Email: joycecom@aol.com for more comments on #twittermom. Schwarz was the first blogger or media person to contact the direcctor of communicaton for TAXI, Motrin ad agency of record.

FIRST -- the video animation IS STILL UP ON www.motrin.com -- someone has posted online that it was taken off - NOT TRUE...animation is still up. See my previous post http://tinyurl.com/mmotrin for whole story on how I called agency and talked to a rep earlier today etc.

SECOND: the blogger who some other tweets are saying started controversy or wrote about the animation on www.motrin.com is Jessica Gottlieb here is a link to her blog http://www.tinyurl.com/5tzum3 The post that started it all (she needs credit) http://tinyurl.com/5tzum3  I just talked to Jessica via phone.

Here is the full link: http://jessicagottlieb.com/2008/11/16/blame-me-for-motrin-moms/

or you can try this link -- these shorter links tend not to work forever so that's why I put the full website above: Jessica blog

HERE ARE SOME VERY QUICK SCREENGRABS of the video at www.motrin.com.

M1

from www.motrin.com from an animation called: Motrin Mom-alogue as posted on www.hollywood2020.net @ 2:45 p.m. PST Sunday, November 16

M2

another screenshot from what www.motrin.com calls Motrin momalogue as posted on www.holywood2020.net reporting on the twitter storm on moms vs motrin #motrinmom @ www.twitter.com 

Momalogue

on the right side of the Motrin.com screen it says Motrin Momalogue as posted on www.tinyurl.com/mmotrin by Joyce Schwarz blogging at www.hollywood2020.net'

Motrin

here is how the video opens click on the arrow on www.motrin.com and wait for 10-15 seconds it must load first then watch Momalogue from Motrin's ad agency.

M4 another screenshot from the now 'famous' Motrin Momalogue www.motrin.com as posted by Joyce Schwarz on www.hollywood2020.com in response to her post www.tinyurl.com/mmotrin

Motrintired This is one of the final screenshots in the animation posted at www.motrin.com promoting Motrin to moms in a little video called Momalogue -- this appears to be the most controversial screen according to tweets on www.twitter.com for #twittermom  One tweet complained about how zany or yes, crazy the eyes and cartoon quality appeared to denigrate moms according to her post. Amazing 2000 twitter posts in less than 24 hours. Youtube videos & a chat online tonight. Joyce Schwarz, veteran ad agency exec and  consultant to agencies www.joycecom.com and via email at joyce @joyce dot com was first to contact the ad agency TAXI's rep --Taxi NYC is agency of record for Motrin see www.tinyurl.com/mmotrin

momfuse wrote to joycecom on twitter and said "The post that started it all (she needs credit) http://tinyurl.com/5tzum3"

Note this blogger Joyce Schwarz also called the 1-800 number listed on Motrin -- here it is

This site is published by McNeil Consumer Healthcare, a Division of McNEIL-PPC, Inc., which is solely responsible for its contents. This website is intended for visitors from the United States. Questions or comments? Call 1-800-962-5357  IT WAS A RECORDING that at first thought I was talking about Paquin (not MOTRIN) I had to correct the recording which says callback during work hours.

September 18, 2008

Hollywood2020 Blogging Blog World Entertainment Panels

Hollywood2020 editor/founder Joyce Schwarz, new media pioneer and author of some of the first articles and books on Multimedia will be at Blog Expo 2008 to cover Entertainment topics. Here's what we see that could be hot at BEW!

Entblogs Entertainment blogs -- and how The Writer's Strike affected the Hollywood community promises to be interesting topic at Blog World Expo, 2008. Hollywood2020.net will be on hand to check it out and real time updates!

Community ENTERTAINMENT: Social Media & the Writers' Strike: Blogs, Fans & Community (S409) 230

This panel, the first of two sessions about Social Media and the Writers' Strike, will offer an overview of how the writers used social media during the strike to inform the public, encourage and reward fan support and keep union members motivated. We will focus on community-developed sites like United Hollywood and the inpact of fan support as we discuss the overall impact of social media (vs. mainstream media) on the outcome.

Jeffrey Berman
Erica Blitz
Susan Getgood
Mark Verheiden

Community ENTERTAINMENT: Social Media & the Writers' Strike: How User-Generated Content Won the War of the Words (S509) 230

The use of user generated content during the Writers Strike to both inform and entertain further validated the importance of the Internet medium. This panel, the second of two about Social Media and the Writers Strike, will dive deeper into the impact of websites and videos written (and often performed) by the writers and distributed through YouTube, United Hollywood and other Internet sites. Why did they work so well, and how has user generated content changed the entertainment landscape? What lessons can we apply to our own endeavors, personal, professional and corporate?

Jeffrey Berman
Michael Colton

Susan Getgood

AND CHECK OUT THIS MOVIE PREMIERE -- where have I been the last 5 months -- oh that's write -- writing a book :)

Exhibitor Meeting BlogCritics Movie Screening: His Highness Hollywood (U601) 223

An event not to be missed - His Highness Hollywood. The official World Premiere of NY Times bestselling author/award winning filmmaker Ian Halperin's much hyped film about how he posed undercover as a gay actor in Hollywood, hooked up with a bunch of A-List stars and infiltrated the Church of Scientology who tried to cure him of his alleged homosexuality. This film has been called by the media "Borat but with substance". Food and beverages will be served. Presented by Glosslip.com and BlogWorld Expo. Starring Bill Paxton, Brad Pitt, Sigourney Weaver, Jay Leno, Janice Dickinson and Ron Jeremy. Halperin will be present and will conduct a Q&A following the screening. Open to all registrants.

August 09, 2008

Advance Preview 160 4-color Pix The Vision Board Book by Joyce Schwarz, fall, 2008

GORGEOUS PICTURES PREVIEW THE VISION BOARD book by Joyce Schwarz, fall, 2008.

Good news, Collins Design, Harper Collins Publishing is posting some early pix from THE VISION BOARD book by author, speaker and producer, Joyce Schwarz on the Amazon.com website
See more about the book at the book's own website www.Ihaveavision.org and sign up for a free newsletter.
Or email me here at: thevisionboard@aol.com and we'll get you an advance copy of the newsletter!
So as the author, (Joyce Schwarz) I feel now that I can share these three advance pictures with you and some additional glowing advance book reviews.

VISIONS OF FAMILY & RELATIONSHIPS..how can you harness the power of a Vision Board to improve your relationships with family, friends and colleagues, find out ore in the upcoming book "THE VISION BOARD" by author, speaker and producer, Joyce Schwarz, published by  Collins Design, Harper Collins Publishing, fall, 2008!

STEP BY STEP HOW TO CREATE A VISION BOARD with more than 160, 4-color pictures!

This is a draft sample page from THE VISION BOARD, Unlock the Secret to An Extraordinary Life, Harper Collins Publishing, Collins Design. The image was posted on Amazon.com by HC .

CREATE FAMILY VISION BOARDS: This image was created by artist Pamela Moss. More info on the image and how to create a Vision Board in upcoming articles and of course by ordering the book NOW!  It is set to be in the VISIONS OF FAMILY & RELATIONSHIPS section of "The Vision Board" by Joyce Schwarz, fall, 2008.

LOVE MAKES THE WORLD GO AROUND

Discover how to empower love and relationships in a special chapter in THE VISION BOARD by Joyce Schwarz, author, speaker and producer : Harper Collins Publishing, Collins Design, fall, 2008.

Above see just one of the 160 four-color pictures that are set to be featured in the book. See how you can create a vision board that will enable you to create more Love IN YOUR LIFE!

Go to www.ihaveavision.org to sign up for a free newsletter on how to create Vision Boards for health and profit. Email the author directly for speaking engagements and press interviews at: thevisionboard@aol.com.

September 05, 2007

FACEBOOK & TWITTER -- OPEN TO SEARCH ENGINES -- SOCIAL "Not - working" VS SOCIAL NETWORKING

When does social networking not work -- when it opens its user base to spam and displays your preferences, private thoughts and maybe even your private locations to search engines, blogged by Joyce Schwarz, JCOM, www.joycecom.com, author & emerging entertainment analyst.

Look at these headlines about Facebook-- they are going to (or perhaps already do) let search engines crawl member names -- and perhaps even member profiles? I know that they have announced new advertising models in Wall Street Journal that will be attached to profiles...but this is outrageous. I suppose if I search deep down in Facebook -- they have the right to do whatever they want with what I post there...but putting my info as a member of their Social Network on a search engine to spam etc is simply not tolerable.

Recently I stopped using Twitter when I did a search for my name on Google and saw that my 'twittering' was being made public. It's one thing for me to tell my pals that I'm looking out at the Marina in Marina Del Rey -- it's another to see it blasted across the world c/o Google and other search engines.

SOCIAL NETWORKING IS NOT WORKING when it violates my privacy and my trust with the social network. So far I have not gotten any email from Facebook telling me I'm going to be open to search engines -- but soon it will probably just show up. That's why I tell all of my clients to check Google every week -- for listings of their name and their company's name...you can't be too careful. Of course it's almost impossible to delete a Google listing or other search engine...but I can certainly delete my Facebook account or drop my Twitter account-- which sounds pretty good right now.

Facebook: how to prevent online exposure
Telegraph.co.uk - 1 hour ago
The privacy of the social networking website is threatened. Chris Stevens explains how to avoid embarrassment The news that Facebook will be making its member list available to internet search engines is sure to send a shudder of fear through its users ...
Facebook changes raise privacy concerns Guardian Unlimited
Facebook Profiles to Become Searchable Search Engine Watch
The Canadian Press - Computerworld - Search Engine Land - TechNewsWorld
all 169 news articles »

July 31, 2007

Social Networking Sites Going Global -- new stats:

New stats from our pals at Comscore.com on how many of the top 'social networking sites' are going global to get additional growth. (Note this is NOT a list of the top social networking sites, but rather a selection of sites showing how they've grown in the past months FYI. Blogged by Joyce Schwarz, @www.hollywood2020.blogs.com. 

Social Networking Site                    Total Unique Visitors (000)

                                  Jun-07        % Change

MySpace                           114,147          72

Facebo                            52,167         270

Hi5                               28,174          56

Friendster                        24,675          65

Orkut                             24,120          78

Bebo                               18,200         172

Tagged                             13,167         774

*Sites selected from among those with at least 10 million visitors worldwide, .

___________________________________________________________________________

June 04, 2007

TWITTER -- TITILLATING TANGO 'TWEEN PRIVACY & PERSONALIZATION

TWITTER.com ....I can't help think that Reality TV is the one driving force that makes an online life-tracking system such as Twitter interesting -- perhaps even titillating in this day of p2p living, blogged by Joyce Schwarz@ www.hollywood2020.blogs.com.

Using Twitter becomes a game with yourself, how much do I put up there to sound interesting, yet not really reveal my inner frailty - to sound/be human without being vulnerable?

The promo apps of TWITTER seem like great innovations -- so I guess I'll just start there and link to these two uses-- for MTV promo and for political propoganda:

Human Giant to Twitter at the MTV Movie Awards
I4U - Jun 2, 2007
Social messaging service Twitter gets some exposure at the MTV Movie Awards on Sunday. The guys from the MTV Show Human Giant are twittering live as they ...

Will Young People Vote for Their "Friends" In 2008?
Huffington Post, NY - May 30, 2007
Will having Obama or Rudy or Hilary as your friend on MySpace or Facebook or monitoring John Edwards Twitter feed make young people more likely to vote? ...

I JUST LOVE THIS DEFINITION OF "titillation": To excite another, especially in a superficial, pleasurable manner: "Once you decide to titillate instead of illuminate . . . you create a climate of expectation that requires a higher and higher level of intensity" Bill Moyers.

LIFECASTING Coming of age --echo early web days?

LIFECASTING ....rumors are that actress Natalie Portman is shopping a 'lifecast' to venture capital companies in Silicon Vally...somehow reminded me of the early days of the web when the porn stars like Danni Ashe suddenly had to compete with the chick with her own webcam...blogged by Joyce Schwarz @ www.hollywood2020.blogs.com.

So I went to the WAYBACK MACHINE to see when Danni Ashe first put up her

www.danni.com and it looks like it was this page here: sex, nude, big boobs, tits, breasts, girls, nasty, porn, jpg, xxx, pictures, photo, danni ashe, playboy, penthouse, hustler, model, score, voluptuous, naughty, neighbor, hot rod, sports car, harley, motorcycle, football, wrestling, marines, navy, army, airforce, strippers, basketball

If you are under the age of 18, TURN BACK NOW.

If you are accessing Danni's Hard Drive from a locale that
prohibits the viewing of nudity,
TURN BACK NOW.

If you find pictures of naked women offensive, TURN BACK NOW.

Touch Me Here here to see my Hard Drive!

January 21, 2007

TODAY'S NY TIMES SPOTLIGHTS MEDIA CRUSH ON SOCIAL NETWORKING

SUNDAY'S NYT SPOTLIGHTS MAJOR MEDIA CRUSH WITH SOCIAL NETWORKING ....by Joyce Schwarz, blogging at www.hollywood2020.blogs.com,  Nice piece on not only social networking media coverage but also that new trend which I'll call 'FAUX INTIMACY".  I'll define "Faux intimacy is that mythical belief that you are really 'friends' or 'buddies' or even 'connected' just because you agree to be added to their social networking list of 'whatevers' or 'whoevers'. 

THREE CHEEK KISS FROM A STRANGER

The New York Times business writer compares the 'online invite' to a "three-cheek kiss" from a stranger on a distant shore'.  Check out the article at:


New York Times
Big Media’s Crush on Social Networking
New York Times, NY - 14 hours ago
(MySpace, the social networking site owned by Rupert Murdoch’s News Corporation

January 11, 2007

SOCIAL NETWORKING IN REAL LIFE (RL) BY JOYCE SCHWARZ

SOCIAL NETWORKING -- a buzz word but in reality it's just life by Joyce Schwarz, blogging at www.Hollywood2020.blogs.com. It's all about the people baby. A tough trip to Vegas (lost luggage both heading there and coming back) and a bunch of smaller glitches made me realize that life is really about the people. That's what Social Networking in the real world IS! Here are some of my social networking highlights from this past trip to CES:

*Meeting Robin Leach, TV personality --who talked at the MediaZone press conference at CES announcing Social TV -- about how he helped get ENTERTAINMENT TONIGHT syndicated via distribution of satellite dishes worth $40,000 to the stations.

*Talking on the airplane to a seatmate -- a lawyer/accountant on deadline to give a speech on SOX (Sarbanes Oxley) and seeing how his face lit up during the chat when he was talking about his family -- his wife and three daughters.

*Lunch@ Piero's always fascinating -- organized by Pat Meier the grand duchess of this fascinating event and talking to an analyst who has been there and done that in the CES/wireless business for the past 20 years and meeting one of the elder statesmen of consumer electronics who talked about launching new products 20 years ago.

*Joining in with a client for the toast at the end of their product launch @ CES and brainstorming with them about what's next!

*Shout out to the Las Vegas police dude who just warned me via his loudspeaker that I was going too slow -- 25 in a 35 and holding up traffic as I looked for the on-ramp for the freeway...no ticket, no paper warning.

*To my long time pal who let me crash at her gorgeous place in Spanish Trails gated community and her patience with my eye infection etc.

To the sponsors who so graciously invited me to their parties. To the pals I saw at Digital Hollywood's green room and to the audience who showed up for the panel that I was speaking on @ CES.

It's the PEOPLE BABY -- and never forget that! Media comes and goes, brands come and go, technology is always changing. But it's the humanity that really matters! Thanks for reading and proving my point.

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