Hollywood2020.blogs.com Joyce Schwarz just chatted a bit with ITA Interactive Television Alliance prexy Ben Mendelsohn and he talked about the ITA ad lab in NYC where TIVO just showed off some kewl apps and hooked up with some top media sponsors.
That brief talk reminded me of several articles I wrote on the upcoming TIVO-LUTION a couple of years ago--- duh when I look it was really in 2004 AMAZING how time flies.... And since this blog is going into it's third year in the next couple of weeks and we are looking back here's a link to those articles and a couple of excerpts that still seem REALLY relevant. Email me with your thoughts at firstname.lastname@example.org. Joyce Schwarz, JCOM, www.joycecom.com.
excerpt from article linked above -- by Joyce Schwarz -- Ti-Votion -- between you and me
Allegiance, reverence, loyalty, an ultimate “love brand”, brighter than any “Purple Cow,” far beyond one-to-one, a self-perpetuating feedback loop -- “Ti-Votion” is driven by the power of peer-to-peer, weaving an enmeshed marketing relationship that may be more of a phenomena than the technology. TiVo captures the essence of that evasive "between you and me" affinity. TiVo knows you like a lover. No need to ask whether you take cream and sugar with your Columbian coffee. Like the best barista at Starbucks, TiVo not only cares but also anticipates your desires. That’s why I believe TiVo is ushering in the next generation of marketing and advertising online and off, faster than any personalization software, profiling bots or search engines ever did before.