WILL ANYONE PAY FOR CONTENT IN THE FUTURE or will it all be ad-supported/sponsored, underwritten and other free to the user models? Blogged by Joyce Schwarz@www.hollywood2020.blogs.com. The Future of Content is changing radically! Two articles that I read today underscore that major changes are happening in the revenue models for content both online and offline. The article in TV WEEK shows the rising recognition by networks and studios of the importance of content anywhere/everywhere. And the article in the trade pub Advanced-television.com talks more about what's happening right now -- a dramatic switch to ad-supported content as the network model for 'monetizing' content online.
Here are the links to the two articles.
US networks stream for free excerpted from Advanced-television.com
US television networks believe they have found the business model needed to profit in the digital age – streaming their hit shows over the Internet for free as opposed to selling them to consumers as digital downloads.
This Autumn, the major networks are gearing up to stream unprecedented amounts of programming with embedded advertisements on their own websites and via those of distribution partners. They are embracing streaming video after recent experiments eased concerns that it would cannibalise traditional broadcast audiences and undermine business models.................................................more
Both of them follow the announcement by NBC that they are no longer going to be using iTUNES after their contract expires in December but rather will be launching NBC Direct in October with an advertising revenue model. I've included links to articles on that too. This article shows what'[s happening and clearly calls it a WAR!
NBC, Fox, and the iTunes War
Pronet Advertising, CA -
While NBC has decided to leave iTunes and strike out on its own, Fox has recently demonstrated that it fully embraces the iTunes business model. ...
More in the future. Wanted you to have a chance to digest these articles and get your input. Lots more here. BUT all of it follows what I have been writing and talking about since 1994 when the MULTIMEDIA: Gateway to the Next Millennium Book was published by Harcourt Brace-- by 2015 the proliferation of content will be totally invasive and persistant. The revenue models could just be all free-- brought to you by sponsors -- not unlike the PBS model that I've admired for decades.