Joyce Schwarz writes about the brave new world of media ushered in with the PSP.
Welcome to Videopolis -- a world created by a personal and professional pastiche of digital images, mobile pix, video clips logs, blogs, vblogs (video blogs) and vortals (video-enabled portals); fast-forwarding us into an always-on, demand-driven broadband; creating an IPTV Vscape (videoscape) 24 nerve-jangling, mind-soothing, cell-shocking interactive hours of the day and night; a vista that spans far beyond, below, above and surrounding traditional electronic broadcasting of radio and television. Behold an infinite menu of media -- metatagged, linked, catalogued, indexed, searchable and most importantly ready2go, store, forward and of course share.
Rise of next-gen media
Enter the next-era of communication, where your role as a marketer is to ensure pro-sumers (consumers who not only consume media but also produce it) can localize, personalize and customize multiple info-streams dynamically. And by the way, wouldn’t it would be great if your brand could, would and should underwrite, sponsor, defray cost or offer it all for free? (continued on imediaconnection.com
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