Does PSPcasting usher in the next-generation of user-generaged media?
Is 'video broadcasting" using the PSP (Sony Playstation Portable) the tipping point for user-generated media? Former Vice President Al Gore just announced that his upcoming TV Network Current.tv will include 15 minutes of videos created by the audience. Pretty awesome. Here's the start of Part Two of my article on VIDEOPOLIS -- and how I believe that PSPcasting is forecasting a world where the audience is led by "pro-sumers" = consumers that also produce content.
Excerpted from imediaconnection.com:
Joyce Schwarz writes about the brave new world where "pro-sumers" control the media. http://www.imediaconnection.com/content/5449.asp\
Editor's note: In PART ONE Schwarz discussed how PSPcasting may signal a tipping point in the evolution of citizen's media. Today, Schwarz concludes by examining other next-generation media developments.
Reception of next-generation media has gotten a boost from a number of recent developments: Google's video storage and search announcement, Yahoo’s 360 social networking and blogging service, and MSN's Messenger ads.
Beyond those and other mainstream media announcements are the forecasts by entrepreneurs like Gordon Lee, CEO, American IDC who says he filed the first patent for VOD back in 1989. At my panel at Digital Hollywood, Lee announced a Video Juke Box service that enables users to pull up IP video and ‘broadcast’ custom online TV-type shows. He reports already signing up Soccer Matches from Mexico and South America. Like many next-generation media moguls, Lee promises to augment his new media messaging with upgrades like VoIP bundling and SMS interactions from other providers like Kiwi Systems and SmartEntGroup.com.
So what’s really happening? One sure trend is horizontal programming and the launch of video and vertical search. Localized delivery systems empowered by personal profiling and the growth of opt-in niche databases means a closer match for marketers for delivering targeted and customized messages on the fly. New technology and access to worldwide audiences are ushering in even bigger changes for marketers and media-makers continued: Welcome to Videopolis Part 2
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