HOW TO STRIKE GOLD WITH PROMO?
How do you strike gold with promo merchandise? My best advice is to "Go Hollywood".
Now it's easier than ever to capture the magic of the movies with your incentive and ad specialties. . . this post is an excerpt from Joyce Schwarz' (founder Hollywood2020 Blog) article in BRILLIANT RESULTS,link May 2005 snazzy, national print magazine.
BRILLIANT RESULTS MAGAZINE LOGO, May 2005 issue features "How to Strike GOLD With Promo? by Joyce Schwarz
SHOW BIZ SECRETS FINALLY REVEALED....
For the first time ever, I take you behind the scenes and unveil the curtain on the secrets of promos that add glitter to the lifestyles of the rich and famous. As a veteran Hollywood marketing consultant who has worked for film studio projects ranging from children's promos for Disney to tributes to classic glamour gals from MGM, I know how to get applause and maybe even a standing ovation.
LIGHTS, CAMERA ACTION...SHOW ME THE MONEY!SHOW BIZ SECRETS OF SUCCESS..FINALLY REVEALED.
SHOW ME THE MONEY: 4 STEPS TO SUCCESS "HOLLYWOOD-STYLE"
Click on thumbnail to see Joyce Schwarz with Tom Cruise at Hollywood's Golden Apple awards benefit.
Four steps to success "Hollywood-style" are recapped here. For a free copy of the complete article, email Joyce Schwarz@[email protected].
* THINK OF YOUR CUSTOMERS AS YOUR AUDIENCE
Click on thumbnail to see blogger Joyce Schwarz and Hollywood celebs at the more than 200 Hollylwood and VIP events she has produced.
*GO FOR SOME COMIC RELIEF "Life is a party and you're invited...get attention from jaded journlists by having some fun with your promos.."
*PIGGYBACK ON REAL HOLLYWOOD EVENTS from Wall Street wizards waiting to hear "you're hired" from Donald Trump to despearate housewives and Mr. Moms addicted to soaps...an electronic Oz online and off leads to the new Hollywood.
*MOST OF ALL, DON'T FORGET THE SWAG (swag: an acronym for 'sent with a gift')..going Hollywood with the right SWAG promo means handing out tomorrow's collectable today. Click on JPEG to see blogger Joyce's Holiday SWAG --a cuddly teddy bear who urges "Joy to The World" and of course includes her firm's URL www.joycecom.com.
Remember Hollywood is more a state of mind than a place on the map and there's gold in them there hills....Schwarz is a popular speaker on the future of entertainment and of course, Hollywood in the year 2020.
Comments