Emerging Media Consultant Joyce Schwarz Forecasts Why PSP's Internet Access Opens Up New Marketing Opportunities

Sony Offers PSP (Play Station Portable) Users Software Upgrade Opening Up Internet Access....

As frequent readers of this blog Hollywood2020.blogs.com know this blogger Joyce Schwarz is a frequent contributor to the interactive marketing trade news source www.imediaconnection.com. So when one of the editors calls, I try to be available to offer my prognostications on the impact of new tech on the imedia community of corporate brands, ad agencies and media buyers across the country. Check out my latest quote (excerpted below in this blog) or at the imediaconnection link. You'll find it in the right-hand column of news updates headlined, "Sony PSP Web Access".

GAMER'S INTERNET ACCESS:

Sony PSP Web Access

August 26,2005....from www.imediaconnection.com

By Roger Parkk  | Sony Computer Entertainment America announced that it is offering its Play Station Portable (PSP) users a software upgrade that will allow wireless internet access.

The wireless web PSP enables users to connect to news, entertainment content, online searches and email.

"Sony's addition of internet access to the PSP opens up the gaming arena to next-generation real-time marketing for brands. Savvy marketers who have been looking at Electronic Art's exclusive with ESPN can jump into the PSP arena with their own personalized messaging to gamers.

This new tech offers a way to link games to brand home pages or even micro sites for contests and more. The question is still what is the killer app gamers will welcome? Is it free gaming, prizes or maybe real-time sports scores?

No doubt savvy iMedia types are salivating to try out the new tech. Meanwhile gamers are probably already working on how to block spammers and phishers. So you better be very creative in your marketing apps," says Joyce Schwarz, iMedia contributor and emerging media consultant.

Sony also says that the new web access software has built-in data security and will enhance digital photo-sharing.

"The internet browser and other added functionality ... will further enhance the user experience beyond the unprecedented portable entertainment already provided by PSP," says Andrew House, executive vice president of Sony Computer Entertainment America.

MORE ON PSP UPDATE: FROM HOLLYWOOD2020.blogs.com

The above is a screenshot from the Sony PSP website -- where you can find out more details about the System update. NOTE, be advised that this is Wi-Fi access, meaning PSP players will be able to use their device at 'hot spots' such as Starbucks and on location at airport lounges etc. Surf the Web from wireless "hot spots", personalize your PSP™ (PlayStation®Portable), share photos, and access new audio, video and image formats For more details link to the PSP website and read details on that site before downloading any software updates to your device. Learn more about the update . What's so fascinating to this blogger Joyce Schwarz about the recent Sony announcement is that back in 2002 in her book "CUTTING THE CORD: Guide to Going Wireless" (Pearson Publishing) available at her website www.joycecom.com. is that she forecast the opportunity for home gaming units like Sony's Playstation to become an internet hub for users --the PSP makes this prediction not only real but more portable for play anywhere at anytime.

.