WEDDING CRASHERS....
movie website invites you to "crash the trailer"....next-gen viral marketing, contageous advertising....gets our vote for #1 Website for Summer 05 Movie Promo. Hollywood2020 APPLAUDS WEDDING CRASHERS SITE.
CRASHER KIT:See the "Crashers Kit" in the thumbnail above...
The New Line Cinema website for the movie WEDDING CRASHERS includes some innovative marketing/promo tools that cater to this new Generation M -- Media and the current trend of user-generated content. This blog includes just a sampling of the various options on the New Line Wedding Crasher official website at: http://www.weddingcrashersmovie.com
WEDDING CRASHER WEBSITE FEATURES:
a) CRASHER KIT (see above)
b) Paste your head into HERO photo stills -- yep, you upload a JPEG photo of your head and you become a Baseball hero, An adventurer or a soldier...great to back up those high school/college reunion stories. Here is a sampling of this blogger Joyce Schwarz head in these photo templates:
Joyce Schwarz as baseball hero
Joyce Schwarz as adventurer/mountain climber.
Joyce Schwarz as soldier
C) WEDDING TRAILER TEMPLATE: YOU STAR TOO...
1) Upload your face/head (JPEG please)
Click on the tab fir "Trailer Crashers" and site visitors get a chance to actually upload a still photo (of their head) via a JPEG and then resize and adjust it to fit a template.
2) PAIR YOUR FACE WITH RACHEL McADAMS, ISLA FISHER OR the male leads Owen Wilson, VInce Vaughn or Christopher Walken's body...yes, you get to choose to pair your face with the body and hairstyle of Rachel McAdams, Isla Fisher or one of the three male leads.
Of course, this blogger chose Isla Fisher-- she gets more screentime in the trailer than Rachel -- spoiler note. (see photo of blogger Joyce Schwarz head with Isla Fisher's hairstyle from the WEDDING CRASHERS hit movie.
3)Amazingly even your mouths can be aligned with the words spoken by their chosen character (kind of like using the little dots for motion capture systems). THEN the revised updated version of the "CRASHED" trailer is ready for playback instantly starring -- YOUR HEAD/FACE.
see red dots for matching blogger Joyce Schwarz mouth with WEDDING CRASHER character's bodies in the CRASH THE TRAILER experience courtesy of the movie WEDDING CRASHERS at their online website.
4)PLUS you can e-mail the trailer to friends with just one more click, adding to the idea's viral marketing potential.
New Line of course is capturing the email addresses
and names of you and your friends whose headshots will appear over the bodies of the characters in the 're-cut' version of the 3 minute online trailer.
WEDDING CRASHERS went too far
with their promo and online "fun" something that every advertiser/marketer and promotional person needs to watch in this "politically correct" day and age. Here's what happens when you try to be too clever with a controversial subject:
PURPLE HEART PRINTOUT STIRS UP CONTROVERSY:
The Wedding Crashers website at first made an offer for users to Print out a certificate for a Purple Heart medal off the Internet and pick up chicks! (REALLY NO JOKE). That message was on a web page from the official web site of the new movie "Wedding Crashers". The site allowed users to print the award with this now controversial message
"To get one of these babies, some dudes have to prove their physical, mental and spiritual strength with great feats of bravery on the battlefield. All you need to do is press the button below."
PURPLE HEART PAGE FADES AWAY FAST:
The web page was removed following complaints from Congressman John Salazar and several veterans groups. A statement from New Line Cinema regarding the incident said "We understand the sensitivity regarding the medals and did not intend to make light of their significance in any way".
Alas the controversy about the Purple heart print-out stirred up some strange headlines and certainly New Line Cinema was right to remove the page as quickly as they did--a little market research testing of these websites in advance would not hurt either-- a word to the wise...good taste is always in style.....
Note: do not send to anyone under 21 years of age (why because the trailer is also brought to you by BUDWEISER interesting huh???.
TO SEE THIS BLOGGER JOYCE SCHWARZ IN THE WEDDING CRASHER MOVIE TRAILER GO TO: I've crashed the Wedding Crashers movie trailer.
Click here now : :http://www.weddingcrashersmovie.com/crashthistrailer/index.htm?id=134253*
SEE BLOGGER JOYCE SCHWARZ IN TRAILER FOR WEDDING CRASHERS
click on thumbnail and you'll see that blogger Joyce Schwarz is a WEDDING CRASHER -- and crashed the trailer for the movie via its clever online interactive website/promo.
This blog is very beautiful of wedding movie. These wedding movies are very lovely.
Posted by: Nazia | November 27, 2008 at 05:43 AM
very interesting, but I don't agree with you
Idetrorce
Posted by: Idetrorce | December 15, 2007 at 03:37 AM
Do you know which agency created this campaign? It is really very cool, I'd like to credit the agency as well as the film company.
Posted by: Karen | October 31, 2005 at 03:49 PM