Joyce Schwarz Hollywood2020 Blogger Comments on Rokr for Media

ROKR --Apple/Motorola/Cingular Team to Launch Killer App iTunes/Phone DUO.....blogger Joyce Schwarz is frequently asked by the media for quotes about emerging entertainment technology. So when imediaconnection.com editors called asking for a comment about the new ROKR she was ready.

Here's a recap of the resulting story running on imediaconnection.com:

Apple Adds to iPod Line, imediaconnection.comBy Emma Brownell

Apple has launched a new music-playing cell phone,  the ROKR, as well as a new, smaller iPod. (note the thumbnail here ran on gizmodo -- it is an excellent icon for the new Apple/Motorola duo) The ROKR, manufactured by Motorola, will allow users to upload as many as 100 songs from their computers; it also works as a camera phone. The stereo headphones will double as a phone headset.

The latest version of the iPod, the Nano,  runs on flash memory, enabling it to use less energy and space than the Mini, which runs on hard drive technology. It also has more storage capability, holding as many as 1,000 songs or 25,000 photos, and it offers games and a calendar. It, along with the other iPod models, will be compatible with next year's Acura, Audi, Honda and Volkswagon car stereos.

Susan Kevorkian, research analyst at IDC, says of the new flash-based technology, "Apple is positioning themselves to take advantage of those price drops. Flash is more stable than hard drives, which are in many MP3 players, including the 60-gigabyte iPod."

Joyce Schwarz, iMedia contributor, (this blogger) says, "The long awaited iPod phone is only available from Cingular via Motorola's new ROKR, hopefully by the hottest buying season in early December it will be on other carriers and/or other handsets. Early usability reviews from techies are mixed but that probably won't stop fans who have been waiting for this killer-app duo." (click on thumbnail to see what may just be the most provocative picture of the ROKR we could find on the net). We found it at : telekomunikacja.interia.pl/. ../news?inf=603327

HELLO IMOTO!!!!!!!!

imedia connection.com -- thanks for the opportunity to comment -- look forward to prognostications on other new technology and marketing developments. Note, blogger and author and emerging media/entertainment consultantJoyce Schwarz has been quoted and interviewed in more than 100 top publications including: Business 2.0, Wall Street Journal, AOL's WORKPLACE OF THE FUTURE, LA TIMES, NEWSDAY, LA DAILY NEWS and on more than 50 radio stations and dozens of TV shows including NBC News and public television. For more info: email Joyce Schwarz at [email protected].