HIGH DEFINITION ISN'T JUST FOR TELEVISION ANYMORE....ARTIST DISCOVERS 'THE KILLER APP FOR THE FIFTH SCREEN' (PUBLIC SPACE) ART INSTALLATION
Consumers may be slow adopting high definition televisions in their homes, but artists and architects are quickly discovering that high definition video adds an elegance and impact to public space art installations.
EXPLORING THE FIFTH SCREEN -- blogger Joyce Schwarz, new media expert and author explains why she calls public space video as the 5th screen. "The first screen most of use daily is the Television, the second screen is the computer, the third screen is mobile phone, the fourth screen is Broadband which can be downloaded to handhelds or to other screens in your home/work and the fifth screen is the public space --in the past this was limited to movie theatres or museum installations but now -- art expands beyond traditional canvas and complements architecture."
No 4th wall....
"The fifth screen has no 4th wall" -- unlike theatre where the 4th wall --is clearly observed-- in a public space installation, the video may seem to jump off the wall, it may envelope the viewer or it may transcend it's background with a more organic approach to its presentation. It usually doesn't have a start and stop time like a movie screening or a museum opening --it is there 24/7/365.....integral to the very design of the building it is in or on", Schwarz explains.
ROBERT DRUMMOND -- redefines contexts...
A new press release explains that Los Angeles-based artist Robert Drummond 
uses high def video installations to redefine the contexts in which they are presented.
In otherwords, real becomes reel......
Drummond continues this theme with his current project, an expansive video installation commissioned to debut at the opening of the Virginia Beach Convention Center, a year-end finale this winter 2005.
Two 90 foot x 9 foot walls -- textural montages
Drummond was selected from an international pool of artists to
create an installation that will consist of video projected onto two
90-foot wide, 9-foot high walls. The video, comprised of textural
montages of nature and industry from around Virginia Beach, shot on
location by the artist in High Definition video, will take advantage of
the extremely wide aspect ratio of the surface onto which the video is
projected to deconstruct the objects. Multiple projectors will be used
to create video mosaics that give a sense of the emotions evoked by a place in which jet fighters split the sky above a coastal city rich in Atlantic history.
Art complements architecture by SOM (Skidmore, Owings and Merrill
Drummond's installation complements the 
evocative architecture of world-class firm Skidmore, Owings and Merrill (SOM) when the first phase of the convention center unveils the video wall in December 2005, becoming part of the permanent collection.
CACV VIDEO EXHIBITION PRECEDES WALL UNVEILING.....
The Contemporary Art Center of Virginia (CACV) will also be hosting a
video exhibition with other installation works by Robert Drummond. Join
opening reception is set for the evening of Thursday, 
November 17, 2005. The exhibit will run through January 8, 2006. The Contemporary Art Center of Virginia is located one block north of the Virginia Beach Convention Center at 2200 Parks Ave., Virginia Beach, VA
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