Hollywood2020 blogger Joyce Schwarz, author and emerging entertainment consultant was on location at the 11th Annual Henry Stewart DAM & MOM 
symposium at the Sheraton in downtown Los Angeles this week. What a conference it was, the DAM(Digital Asset Management) Symposium is co-located this year with the 4th Marketing Operations Management (MOM) symposium. And it's an impressive conference. In two neighboring exhibit halls you'll find 30 of the top leaders in DAM, MRM, EMM and MOM solutions and service providers. There are four different tracks for the full conference plus an added attraction are the free showcases and seminars given by the exhibitors. Henry Stewart organizers provide an extensive glossy program, and floor plan for the Sheraton Los Angeles downtown ballrooms.
G-Sam UPDATE: Prior to heading to The Henry Stewart conference I checked out what was up with G-SAM -- the Global Society of Asset Management which I had been involved in the formation back in 2002 and 2003. The good news is that when I got home from The Henry Stewart Conference, I had another goodie waiting for me -- the extensive 40 page report from G-SAM sponsored by SUN profiling 38 top leaders. I had glanced at it prior to the DAM Symposium but it made a lot more sense after seeing some of the exhibitors and presentations at Henry Stewart. Here is the link to www.g-sam.org and the front page or the latest report 
(surprisingly the extensive document is gratis -- thanks SUN).
Go to www.g-sam.org for the latest Digital Asset Management Report from that group sponsored by Sun.
FOUR TRACKS AT HENRY STEWART: included 1) DAM for Broadcast, Cable Film & Emerging Media, 2) DAM for Brand and Advertising, 3) DAM for Publishing Professionals and 4) MOM (Marketing Operations Management) plus there you could attend a large selection of presentations by sponsors for free in the Showcase Theatre.
MANY DAM/MAM/MOM VIPS: Companies at The Henry Stewart conference included major speakers from Microsoft, National Public Radio, Lions Gate, Electronic Arts, Lifetime, Nissan, Getty Research Institute, Corbis, Playboy, Getty Images, Eli Lilly, eBay, BEA Systems, IBM and many more.
MANAGING ORGANIZATIONAL CHANGE: DIGITAL NISSAN ASSETS -- was one of the symposiums that this blogger Joyce Schwarz attended. It was a brilliant session by Lynda Kato, manager, Digital Nissan Assets, Nissan North America. Kato even branded her asset management campaign at Nissan -- truly a stroke of genius.
By naming the DAM project, people on the project became part of a club, it creates a personality and branded merchandise adds to the fun of the effort such as the Neon-pens that Nissan selected with their brand. Kato's other recommendations include understanding that Release 1.0 should not be the Taj Mahal. She added that you should consider implementing in multi-phased pilots. I love her philosophy of "Let's try it, no harm no fowl". Kato mentions the importance of visible executive support working from top down to bottom up. She has some wonderful advice including making sure that the message should be relevant, show the dollar value of the assets and be messaged in 'simple sound bytes'. She talks about the three sectors of the DAM project including technology, process and governess. All in all I thought it was a most valuable session. Kato notes that as Nissan relocates, the importance of asset management will only increase. Our best wishes to Kato and the Nissan team as they move forward.
OTHER VIP's IN THE CROWD: In the hallways and at the other seminars and in the exhibit areas and during the yummy lunch provided, I was fascinated by the conversation and the sophistication of the industry. David Lipsey, VP Media & Entertainment Artesia was in town from Rockville, MD; David and I were on the Dais at the G-Sam launch at NAB in 2003 if I remember right, and he's still a wealth of information as to what's next in the industry, Andrew Salop, Sr. Product Manger for Adobe was helpful in his input and over at the Infosys booth I was pleased to meet Subhankar Bhatatacharya, Senior Associate Media and Entertainment who talked about the worldwide capabilities of his firm.
Robert Udah, DAM Symposium could not have been more gracious in providing our press pass and making sure we had materials we need to cover this conference for our blog and upcoming articles in other trade pubs including Imediaconnections.com etc. At the HP exhibit area, Michael Dang, Digital Media Solutions gave us an update as to what Hewlett-Packard is doing in this climate and promised to hook me up with a Los Angeles contact. Canto's Juan Visperas gave a terrific presentation in his booth talking about the importance of their Platinum Resellers program, Ryan From, systems engineer from io integration was busy doing demos which I enjoyed a peek at. Media Beacon's booth was very crowded and Jason Bright President was busy showing off his latest products. It was fun talking to Christina Piazza, Print Production Manger, Birkenstock who did her presentation on Tuesday so we missed that. She was very savvy about how Birkenstock maintains its image across the country. We peeked in at the eBay presentation by Jim Oliver, Director of Marketing and Kyla Gundersen, MRM Consultant and found that room packed, but we were able to get some good insight as to how MOM works for eBay too.
KLCS: STATE OF THE ART DAM and MULTIMEDIA CONTENT PROVIDER to be honest, this blogger really enjoyed the opportunity to sit next to Alan Popkin, Director, Technical Operations and TV engineering fro KLCS and hear about how his operation migrated to DAM and Server based playout. I can't wait to take his on-site tour and hear about how he creates a 'secret-sauce' using a number of different DAM, MAM solutions and services that seems to work for KLCS. Thanks to Alan for his input.
Comments