ITV (Interactive TV) is getting more tune-ins around the world. Blogger Joyce Schwarz was honored to attend the www.itvalliance.org Tech Walk & conference this week at the Chateau Marmont (yes that Chateau Marmont -- the famous one) in West Hollywood last week...meanwhile we checked out what was happening in ITV around the world. Stay tuned for more info on the Tech Walk..... BT plans major iTV push (courtesy advanced-television.com) BT is planning to put iTV advertising at the heart of its IPTV proposition with the launch of advanced red-button services. It is planning to let advertisers promote their products via highly targeted commercials around the on-demand film, music and TV content that BT plans to deliver to viewers in addition to the 32 Freeview channels. "I'd be disappointed if our TV-over-broadband service didn't significantly push forward the iTV ad market in the next 18 months," Andrew Burke, CEO of BT Entertainment told NMA. He says the service will provide brand owners with a range of functions not currently available on Sky. New formats include a click-to-call function that allows viewers to press red to be directly connected to an advertiser via the phonemore
HBO on Cingular
Cingular Wireless will bring clips of popular HBO shows, including the Sopranos, to its mobile phones following an exclusive three-year pact with HBO parent Time Warner. Cingular, a JV of AT&T Inc. and BellSouth says "Now you can turn a boring everyday moment into an opportunity to escape," Cingular's Chief Operating Officer Ralph de la Vega saidmore
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