DISNEY/PIXAR FINALLY......(courtesy of Promo Magazine)DISNEY BUYS PIXAR FOR $7.4 BILLION The Walt Disney Co. will acquire Pixar Animation Studio for $7.4 billion to combine the two animation studios, which gives Disney greater access to Pixar characters for marketing deals. Under the agreement, Disney will relinquish control of its animation studio to Pixar President Ed Catmull, who will serve as president of the combined Pixar and Disney animation studios.
In return, Disney gets increased access to Pixar characters and franchises on popular platforms, including video games, broadband and wireless applications and media outlets, including theme parks, consumer products and live stage plays.To view the full article go to:
promomagazine.com/news/disney_buys_pixar_012606
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