FOX LAUNCHES NEW TV NETWORK

FOX FINDS A BETTER MOUSETRAP? LAUNCHES NEW TV NETWORK....what more can we say -- here's the story ...never thought we would see Telenovelas go mainstream...kudos to Fox for venturing where few will dare to go....from the FOX press release:

FOX will launch My Network TV, a new primetime program network scheduled to debut this fall. Fox Television Stations, Inc., and Twentieth Television will operate the new venture. The announcement was made at a press conference in New York by Peter Chernin, President and Chief Operating Officer, News Corporation; Roger Ailes, Chairman of Fox Television Stations; and Jack Abernethy, CEO of Fox Television Stations.

Upon launching on Tuesday, September 5th, 2006, My Network TV will feature quality primetime programming from 8:00-10:00pm (EST/PST) Monday through Saturday, totaling 12 hours of original content per week. Providing broadcasters a viable and station-friendly option for primetime, involving no reverse compensation, My Network TV will position stations with operational flexibility through an appealing affiliation term and attractive inventory split, further building asset value.

24 Percent of USA
Fox Television Stations' WWOR/New York, KCOP/Los Angeles, WPWR/Chicago, KDFI/Dallas, WDCA/Washington, D.C., KTXH/Houston, WFTC/Minneapolis, KUTP/Phoenix, WRBW/ Orlando and WUTB/Baltimore will serve as anchor affiliates of My Network TV, representing 24% of the United States. Supported with powerful branding and marketing initiatives that tie-in locally, the service will maintain and strengthen affiliates' community brand recognition with a complete look and feel of a national network that empowers localism.

Twentieth Television's new hour-long scripted dramas Desire and Secrets will inaugurate My Network TV. Structured in a 65-episode story arc stripped Monday through Friday for 13 weeks, Desire and Secrets are based on the worldwide success of the telenovela format. Desire chronicles the destruction of a family and the bonds of brotherhood take center stage when two brothers on the run from the mafia find themselves in a heated battle of passion, betrayal, deceit and murder over the woman they both love. Secrets goes deep behind-the-scenes to focus on the glamorous, yet sometimes brutally ruthless fashion industry, in which greed, lust and blind ambition surround a violent corporate takeover of the business' hottest company. Principal photography on the dramas will commence early March

OTHER FOX GOODIES IN THE WORKS:

Catwalk (Twentieth Television) -- The ultimate search for the next "It" supermodel begins by crossing the country to discover 30 of the hottest, hippest and freshest faces who will compete for the once in a lifetime opportunity to be catapulted into stardom.
- Celebrity Love Island (Granada (Nanny 911)) -- Six gorgeous celebrity and six non-celebrity singletons are thrown together in a fantasy island setting, where a star-studded search for love takes place.- On Scene (Fox News) -- This crime investigative series will cover all angles, examine all of the evidence and trace every single clue of the most compelling crimes committed today.
- America's Brainiest (working title) (Celador (Who Wants to Be A Millionaire)) -- This quiz show, based on the hit British program, will find the country's smartest individuals and reveal them in an exciting format.- In addition, Twentieth Television is in advanced negotiations with FremantleMedia North America (American Idol) on an international format.