DANCE THE NIGHT AT VIRTUAL LOUNGE ADS COULD PAY FOR ADMISSION

by Joyce Schwarz, JCOM, www.joycecom.com, author and emerging entertainment consultant, blogging at www.hollywood2020.blogs.com. Unless you've been living in a cave lately, you know that the hottest 'cross-between' (as we call the comparison in Hollywood) is MySpace/YouTube -- now along comes another version of the virtual community experience-- a virtual disco www.pcdmusiclounge.com, The new experience is brought to you by a company called Doppelganger.

In today's SF Chronicle article Doppelganger Chief Executive Officer Andrew Littlefield says, "It's an environment where they can see and be seen."

For more details about PCDmusiclounge.com, link to: Going safely into the night San Francisco Chronicle orDoppelganger Adopts Dance Moves, Boomboxes, 3D Environments

PRODUCT PLACEMENT MODEL?

Most of the articles on the new site list product placement as the ad model.

Revenue, of course, can also be from electronic commerce. Interscope Records

signed up for a trial on the site. BUT Hollywood2020.blogs.com things that

the real model is underwriting and sponsorship of the lounge and events that tie

in with real-world concerts.

Making real money in a virtual world

Doppelganger, A New Online Ad Model? GigaOm

NOTE that the company Doppelganger was formerly called Evil Twin.

Interesting notes here about it's funding and a bit of controversy on the VCs:

MercuryNews.com | 08/12/2005 | VC funding for Q2 2005 

Evil Twin Studios, San Francisco, $2700000, Draper Fisher Jurvetson, VSP Capital, Video games distributorThe three companies – Evil Twin Studios, Truveo Inc. and Umbria Inc. – were quietly ... It had raised more than $25 million in VC funding from firms like ... hosting.mansellgroup.net/enablemail/ ThomsonNewLetter/HostedWires/NewsLetters/Aug5.htm - 39k -

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