CISCO WANTS TO PLAY WITH THE BIG BOYS IN THE RACE FOR NEXT-GEN TV AUDIENCES OR SHOULD WE CALL IT NETWORKED VIDEO OR ENTERTAINMENT ON DEMAND (eod) OR WHAT THIS BLOGGER has called it for years CUSTOMTAINMENT? BLOGGER NOTE -- so to be honest I finished writing this post and then I find the FORBES story from June 21 --saying CISCO HEATS UP -- and I thought I was the only one looking at what they were doing?? Well...at least it proves I'm on the right track (ROFL)Cisco Heats Up Forbes -
LOOK AT THIS AKIMBO INVESTMENT THIS WEEK:
Akimbo Gets $15.5MRed Herring, CA -
... in a third round of funding Monday from Cisco Systems, AT&T ... anime, sports, lifestyle shows, music programming, children’s entertainment, travelogues, and ...
Akimbo Closes Series C Financing, Adds Cisco and AT&T as Investors ...
-- 400 pages Pearson Publishing...I went out to talk to set top box STB creators and had meetings with Scientific Atlanta and others...and I went out to see some of the planned communities where TV or Video On Demand was being built in as the buildings were being designed. One of these was Playa Vista nearby my Marina Del Rey Office. I was stunned when the CMO there said that Cisco was providing the network for the community. Cisco-- this was spring of 2001? Hmm Cisco was not exactly into entertainment then. Although they had recently sponsored NetAid in those days, they had not really ventured much into visible entertainment arena....NetAid Benefit Faces Technological Challenge- Global Policy Forum ...(this blogger was at the UN the day the event was announced and in the audience).
BUT CISCO CONSISTENTLY IS HEADING INTO ENTERTAINMENT......look at their Scientific Atlanta deal last fall see the stories below: Dissecting the Cisco/Scientific Atlanta deal Cisco's Bold New TV Bet
Cisco's Bold New TV Bet. The Scientific-Atlanta deal pushes the networking giant deeper into consumers' home and helps it court cable and telecom providers. www.businessweek.com/technology/ content/nov2005/tc20051118_915599.htm - 62k - |
Cisco readies consumer electronics strategy | CNET News.com
Cisco readies consumer electronics strategy | Cisco's Linksys to unveil new business unit geared toward home entertainment early next month.Cisco 'Homes' in on Entertainment
|
With the purchase of Scientific Atlanta, Cisco now owns 40% of the market for ... This means Cisco, if it successfully integrates Scientific Atlanta, ... |
Comments