MOTOROLA LAUNCHES MOTOgames In China

MOTO GETS GAME! MOTOROLA LAUNCHES ITS FIRST ONLINE-GAME PLAYING MOBILE PHONE   This blogger Joyce Schwarz suggests you CHECK OUT WHAT MOTO IS DOING IN CHINA -- it may be a precursor of what's to come in the USA. Especially the pre-installed games and bookmarks for the MOTO games websites. (also scroll down to see how one Moto exec is adding a 'sexy' image to Moto in China....pretty wild stuff! By Joyce Schwarz, Hollywood2020.blogs.com

Motorola launched its first online-game-playing mobile phone, picking China for the initiative in a bid to tap into one of the world's top game markets, a Reuters report said. According to Technology Daily News, "Motorola, Inc. announced at the 4th Annual China Digital Entertainment Expo & Conference (ChinaJoy 2006) the official opening of MOTOGames, a virtual hypermart for China’s mobile phone users to discover, download, share and enjoy games, read gaming information, make use of a range of community services, and enjoy a superior gaming experience".

HIGHLIGHTS OF PRESS COVERAGE FOR MOTO INCLUDES SUCH NOTES AS:

*MOTOGames works with your handset to offer gaming content and trial versions of games for download via WAP or your PC.

*Accessible via the Internet (www.motogames.com.cn), or WAP (wap.motogames.com.cn).

*New MOTO phone 380G has a pre-installed bookmark to get to the other games.

*Shanda Games are already bundled with the phone (pre-installed).

*The pre-installed games can run in conjunction with PCs and interact, with users being able to transfer points, weapons, and other assets between their
handsets and their PCs.

*In addition to the games announcement, the two companies announced a
series of co-branding initiatives,preloaded Shanda content on
Motorola’s new E680g gaming handsets,promotion of the handset within the
PC versions of World of Legend and Magic Land, and cross-brand packaging.
Shanda will make available on-line, off-line and Internet Café resources
to Motorola, as well as share Shanda’s registered user database for
promotional purposes.

http://www.motogames.com.cn

MOTOROLA's GAME ECOSYSTEM?

Recently Motorola partnered with Shanda Interactive Entertainment on exclusive mobile versions of Shanda’s hugely popular World of Legend and Magical Land games.Motorola teams up with Shanda to offer mobile gaming The two mobile games -- "World of Legend" and "Magical Land" -- are not new games, but extensions of the PC version of the online games. They will be preloaded on a version of Motorola's E680 handset, the E680g

Examples from the Motorola China websitehttp://www.motogames.com.cn

Ian Chapman-Banks, Motorola vice-president and general manager for marketing spoke to a packed house at China's Digital Entertainment Conference & Expo Chinajoy 2006 in announcing what many are calling Motorola's Game Ecosystem.

MOTO EXEC DRESSES AS WORLD OF LEGEND CHARACTER!

According to the press release Chapman-banks even dressed as a World of Legend character and standing in front of larger-than-life pictures of Motorola products and World of Legend and Magical Land characters. He is quoted as saying: “Motorola is dedicated to providing China’s gamers with a
superior mobile gaming experience, and that has to include the very best
in content...."

According to Moto's press release online:

This announcement marks the final piece of Motorola’s complete mobile
gaming ecosystem, which now covers first-class handsets, including the
newly announced E680g, a full support infrastructure and compelling
gaming content. www.motogames.com.cn, which also offers 350 other third-party games for subscribers of China Mobile , the world's biggest mobile carrier with 270 million subscribers.

PLUS NEW HANDSET: Motorola E680g:The E680g bundles a complete set of game-focused features into one palmsize package, including 3D graphics and sound, portable and downloadable J2METM games, 8-way navigation and gaming keys, simultaneous key press, full landscape view, multi-channel audio supports for MIDI background music and vibration effects.

PRETTY AMAZING PHONE FEATURES ON MOTOROLA E680g: The E680g is a tri-band PDA (personal digital assistant) phone that uses a stylus for input and supports GPRS (General Packet Radio Service) networks. The handset weighs 133 grams and has a TFT (thin film transistor) LCD (liquid crystal display) screen with a resolution of 320 pixels by 240 pixels. The phone includes mobile versions of Microsoft Corp.'s Word, Excel and PowerPoint programs, as well as an SD (Secure Digital) memory card slot.(as reported on Webwereld.com).

A PRE-INSTALLED BOOKMARK on the E680g Motorola handset takes you directly to:  MIDC (the specially-developed “My E680g Zone” on Monternet)

CHINA'S GAMES MARKET:Next year, revenue from online games in China will expand 25 percent to 9.7 billion renminbi (US$1.2 billion), said market analyst iResearch Inc. About 83% of China mobile phone users play games on their mobile phones according to Motorola. This is why we've chosen China first," Motorola's Chapman-Banks explained at the announcement.

For as little as 30 yuan ($3.76), users could play the Shanda game using China Mobile's high-speed data service, Chapman-Banks said.

With more than 400 million subscribers and 100 million handsets sold each year, China is the world's biggest mobile phone market.

The Reuters report said China is also a top market for online-game playing, with its online-game sector revenue expected to nearly double this year to around $900 million, according to various forecasts. (Blogger note- not too dissimilar to the iResearch more optimitistic figure of $1.2 B.US. Motorola, which has enjoyed a recent resurgence in China and now commands about 20 percent of its cellphone market according to Reuters recent reports.

MORE ON MOTOROLA'S SEXY REP IN CHINA

Motorola relaxes brand image with racy ads

Aimed at Chinese youth, many ads will run globally

By Normandy Madden

Dated July 29, 2006 -- this is an excerpt from a new AD AGE story about Motorola in Asia.

Ads by Ogilvy for Sllvr, Z & Ming

BEIJING--Determined to regain the lead it once enjoyed in China, Motorola Corp. is launching bold, downright racy, ads for some of its trendiest products like Slvr, Razr, Z and Ming in the world's No. 1 mobile phone market."People use the word breakthrough a lot, but this work is really fresh and new. It's "Blade Runner? meets "Kill Bill,"? said Beijing-based Ian Chapman-Banks Motorola's general manager, marketing & business development, mobile devices for North Asia.

RATHER SHOCKING ADS?

Ads running in China, Taiwan and Hong Kong for Ming, a phone with state-of-the-art Chinese handwriting recognition, suggest its high-tech attributes can help its owner see both sides of a person's personality "with advertising that is rather shocking," admitted Mr. Chapman-Banks to AD AGE in that July 29 article.

Banks responsible for 'new ad looks' according to AD AGE:"Updating its (Motorola's) brand image, meanwhile, fell to Mr. Chapman-Banks, a personable, stylish British exec who used to run Apple's marketing in Asia/Pacific from Hong Kong." "My personal mission is to make Motorola wearable. I want people to wear the logo. That's a sign of what is hip and trendy."

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