TELEVISION DISRUPTED BOOK REVIEW SECOND LOOK

TELEVISION DISRUPTED book review by Joyce Schwarz --revisted (blogger note, our book review of this book by the author has disappeared from Amazon.com). Perhaps, it's a simple computer glich or maybe our review had too many of the reviewer's own comments on what could have been included in the book. Anyway, we've posted another review of this book on Amazon.com and here it is for your interest: TELEVISION DISRUPTED by Shelley Palmer,

Beyond the TV SET -- Television 2.0 -- from network to networked TV, July 2, 2006 (copy of review posted on Amazon.com on July 2) ***** (5 stars)

Reviewer:

Joyce Schwarz "Hollywood New Media Guru" (Marina Del Rey, CA USA) - See all my reviews

You've probably heard of Web 2.0 -- well this is the complement to it. He opens his intro with the old chestnut tail of how the railway biz didn't get it when approached by early airline entrepreneurs...after all they were in the railroad biz not the airway biz....of course as Shelly knows and reminds us-- they were/are in the transportation biz.

After an overview of the basics, moves into the disrupting part-- where the viewer takes control away from the programmers or distributors. He moves into what are called "value added services" like IPTV, VOD and time-shifting and interactive and enhanced TV ETV. A chapter on the Internet even includes an explanation of the now trendy 'metatagging' --improving search and RSS (really simple syndication His peer to peer chapter is exhaustive and thank heavens includes some well-designed charts. It's really the napsterization of content. He asks if Google, Yahoo and MSN are the new networked distribution channels but I can't see coverage of Youtube.com and Ohmynews.com and other user-generated video-related sites leading the way to the next-gen of entertainment like Myspace.com

DRM (Digital Rights Management and Copyright Laws" rightly delves into the new area of Creative Commons. The Evolution of Advertising and Audience Measurement captures of the challenge of DVRs (TIVO-type devices) in an ad-skipping and time-shifting era. Maybe a closer look at Google and ITV could have been added to this section but it covers the basics well. Alas, there is no index...really I can't believe it...on a book like this you MUST have an index! And where are the pictures (TV is a visual medium) and the screen grabs of the websites for the TV shows...BUT the glossary is excellent...maybe there's more at www.televisiondisrupted.com. Shelly gives a good overview of how TV is changing almost daily from the old economy model of network TV to the digital world of networked TV.. A recommended read for anyone in advertising, marketing, production and the Web2.0 world and beyond.

LINK TO OUR ORIGINAL REVIEW LUCKILY CACHED IN OUR BLOG and picked up on RSS...the wonder if the web is that the original review may not have gotten posted on Amazon.com but it made it into our blog HOLLYWOOD2020.blogs.com (which you're reading now) and also got picked up by several other blogs. Obviously, we've edited the original review for our second posting on Amazon.com and I guess we'll keep our opinions on books for our blog not for Amazon.com posting-- guess we got too specific with what we thought was missing in the book or should have been added.

As noted in the original review-- Palmer does a very good job at giving an overview and the book did get 5 stars from this reviewer. Check out what we originally said (we added some additional comments for our blog) on June 25.

TELEVISION DISRUPTED BOOK REVIEW AND LOOK AT USER-GENERATED CONTENT AND CITIZEN's JOURNALISM June 25, 2006 (Hollywood2020.blogs.com -- copy of the original review posted on Amazon.com and additional blogger notes added to the June 25 blog. FYI.