GOOGLE AND VIACOM MTV DEAL

NEW ONLINE VIDEO DISTRIBUTION MODEL -- VIACOM/MTV? Google and Viacom's MTV Networks to Test New Online Video Distribution Model

excerpted from the press release link above:

*Google will distribute ad-supported content from MTV Networks to targeted web publishers --allowing publishers access to premiium programming from MTV/Viacom like Spongebob, Laguna Beach and more.

*The new model will also serve "to promote programming that is available via cable, satellite and other distribution platforms carrying MTVN's on-air channels"

*The deal is the first time integrated video programming and advertising will be available directly form Google's Adsense Network.

MTVN Hit Programs Also Available Now for Download-To-Own on Google Video: This new distribution model is just one of two significant relationships announced today between Google and MTV Networks. The companies also announced that MTV Networks' hit programs will now be available for download through Google Video, for $1.99 per episode. With more content from across MTVN's entire hit portfolio to be added, the initial offering includes full-length episodes from