Far Removed From the Multiplex is the title of a 2 page spread that LA TIMES is featuring today on teens and movies....it's subhead says, "With an array of devices at their fingertips, youths don't always think of theaters as the place to see a flick."
click on thumbnail to see LA TIMES poll details on home-viewing stats.
According to the LA TIMES POLL:
Nearly half (47%) of respondents ages 12 to 17 say they would watch a movie on a PC, well above the interest in doing the same on a cellphone (11%) or video iPod and similar devices (18%). A similar share of those 21 to 24 said they would watch movies on a computer, although they are much less willing to do the same on a cellphone (6%) or video iPod (7%).
Contrary to Expectations: 7 Myths Busted click on thumbnail and on link to find out LA TIMES research on 7 media myths...like did more teens vote for AMERICAN IDOL THAN PRESIDENT?......
ABOUT THE LA TIMES POLL: 4,466 minors and young adults invited to 1,904 (43%) responded to survey, 1,650 qualified including 839 minors (ages 12 to 17) and 811 young adults (ages 18 to 24). The margin of sampling error for both groups is plus or minus 3 percentage points. Note the TIMES explains that results were weighted to U.S. census figures for 12- to 24-year-olds in the United States in terms of age, race or ethnicity, gender and region, and for urban or rural residence and Internet access.The Los Angeles Times/Bloomberg poll was conducted from June 23 to July 3 using the Knowledge Networks' Web-enabled panel,
Comments