Online e-commerce up 20 percent to an astounding $80 billion+comScore Networks today reported its e-commerce sales estimates for the first six months of 2006 and forecasts for the entire year.
e-commerce up 20 percent in first 6 months of 2006 according to report from comScore Networks.
From January through June, total online spending by consumers totaled $80.8 billion, representing a 20.1 percent increase over the same period in 2005.
WHAT ARE THEY/YOU BUYING? Online non-travel (retail) spending increased by 24.6 percent to $46.1 billion, while travel spending reached $34.7 billion, marking a 14.7 percent gain according to comsScore Networks. comScore is forecasting: SPENDING BY CONSUMERS WILL REACH APPROXIMATELY $170 BILLION IN 2006
From office supplies to software -- lots of folks are turning to the computer to buy STUFF!
Office Supplies, the top gaining retail category, saw online spending rise 54 percent, while Computer Software grew 39 percent. Also experiencing strong gains in the first half of 2006 were Sport & Fitness (up 38 percent)
Home & Garden (up 36 percent),
and Toys & Hobbies (up 33 percent).
Sales Growth for Selected Retail Product Categories
First Half 2006 vs. Year Ago
Non-Travel Online Consumer Spending
Excludes Auctions and Large Corporate Purchases
Source: comScore Networks
Retail Category Percent Change
Office Supplies 54%
Computer Software (Ex. PC Games) 39%
Sport & Fitness 38%
Home & Garden 36%
Toys & Hobbies 33%
CHRISTMAS SPENDING FORECAST:Approximately $24 billion is expected to be spent on non-travel during the 2006 holiday season (November 1st - December 31st).
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