HOW GAP BROUGHT AUDREY HEPBURN BACK TO LIFE IN NEW ADS -- STEP BY STEP!

DID YOU SEE THE NEW GAP AUDREY HEPBURN COMMERCIALS YET? If not...head over to where else-- YouTube - Audrey Hepburn falls into the Gap   The commercial is getting lots of PR and creating lots of controversy-- here's one response we saw on Google's news :Audrey Hepburn: Dead is the New Alive  Huffington Post, NY - Sep 14, 2006 I know I should reserve my outrage for more important matters, but I just saw the new Gap commercial featuring Audrey Hepburn and my mouth is frozen in a ...

SO HOW DID THEY DO THE AUDREY HEPBURN GAP ADS?

We researched several sites online and came up with this step by step (pun intended) info on how they created the Audrey Hepburn GAP AD -- promoting the black skinny pants...

AGENCY: Laird+Partners, Gap's creative agency is responsible for developing the KEEP IT SIMPLE marketing campaign

VISUAL EFFECTS: METHOD STUDIOS (www.methodstudios.com)

Graphic design and animation: Logan

PRINT AD PHOTOGRAPHERS: fashion photographers Inez van Lamsweerde and Vinoodh Matadin.

HOW DID THEY GET PERMISSION TO USE AUDREY? Gap is making a generous contribution to the Audrey Hepburn Children's Fund.

WHY?  --Here's what a GAP spokesperson says in a press release from the GAP -- We're thrilled because this is the first time in more than 12 years that a film clip of Audrey Hepburn has been authorized to endorse a commercial product in North America," said Kyle Andrew, vice president of Gap Marketing. "This ad is a true testament to timeless style and we couldn't be more excited to have Audrey Hepburn -- the ultimate style icon -- represented in our campaign."

MUSIC: AC/DC "Back In Black"

MOVIE SCENES ARE FROM: FUNNY FACE here's what ADWEEK says about how they got permission -- permission from her son, Sean Ferrer, who runs the estate, she's seen in a clip from the 1957 musical Funny Face, in which she played Jo Stratton, a quiet mousy girl who works in a bookstore and is taken to Paris and transformed into a fashion plate by photographer Dick Avery (played by Fred Astaire, based on Richard Avedon)

GAP 'KEEP IT SIMPLE' TV AD posted Sep/6/2006 11:18 AM · PRN WHICH STUDIO HAD THE RIGHTS?

According to a report we found from the HOLLYWOOD REPORTER -- Paramount sold the rights to use the FUNNY FACE sequence to the GAP......

WHO MADE THE SKINNY BLACK PANTS AUDREY IS WEARING?young designer named Hubert de Givenchy

WHAT'S AUDREY SAYING IN THE AD? "I rather feel like expressing myself ... I can certainly use the release ... I want to dahnse!''