BONO PAINTS THE TOWN RED --CAMPAIGN RESULTS VERY ROSEY!

BONO PAINTS THE TOWN RED....and results are very rosey by Joyce Schwarz, blogging at www.hollywood2020.blogs.com .

Yes, according to Hitwise, the Red Campaign website www.joinred.com) sent 66 percent of online visits to participating US merchandiser websites for the week ending October 14, 2006. In case you don't know much about online advertising or promotion -- this referral rate is AMAZING -- 66 percent! I've never seen a stat like that in a decade of Internet advertising. Congratulations to the campaign and to it's creators.

At Hollywood2020.blogs.com, emerging media analyst/consultant, Joyce Schwarz is a big fan of these innovative campaigns and of Bono's marketing abilities.

Here's a link to a story Joyce wrote on Bono

iMedia Connection: U2 Goes iPod

Both Bono and The Edge, along with their band's song “Vertigo,” are ... Author Joyce Schwarz is a marketing, branding and sponsorship consultant whose firm ... www.imediaconnection.com/content/4483.asp - 40k - Cached - In checking on the date of that story, I see that it was written October 27, 2004--just about two years ago and the same month of the year of the RED campaign.

BONO & OPRAH ---

with a little help from my friends...according to Hitwise Bono's RED (product) campaign designed to raise $$$ for the Global Fund to Fight AIDS got a big push when he appeared on the Oprah Winfrey Show earlier in October. Hitwise says that the traffic to the Oprah.com site that day Bono was on the show increased an astounding 2600 percent -- right 2600. And of those 20 percent went on to click to the RED campaign site.

AMAZING STATS ON THE ONLINE ASPECT OF THE RED CAMPAIGN:

Hitwise, online competitive intelligence service, reports that 66.3 percent of visits to the Join RED website (www.joinred.com) continued on to one of the (Product) RED merchandise partner websites for the week ending October 14, 2006.

The 66.3 percent figure is based on the participating merchandisers among the top-10 downstream websites from www.joinred.com for the week ending October 14, 2006.

Top US Downstream Websites Visited After www.joinred.com for the week ending 10/14/2006
Rank	Website	URL	Downstream Share
1	Gap	www.gap.com	26.89%
2	Converse Online	www.converse.com	7.15%
3	HelloMoto	direct.motorola.com	6.62%
4	Emporio Armani RED	www.emporioarmaniproductred.com	6.37%
5	Emporio Armani	www.emporioarmani.com	5.36%
6	Apple Computer	www.apple.com	4.99%
7	Join RED Blog	joinred.blogspot.com	4.27%
8	American Express	www.americanexpress.com	3.17%
9	Apple Store	store.apple.com	3.14%
10	Motorola	www.motorola.com	2.64%
Note - Data based on US market share of visits among 10 million US Internet users
Source: Hitwise