NEXT GENERATION SEARCH TRENDS according to blogger Joyce Schwarz moderating a panel on Search and Personalization are covered more indepth in a 3-part post on Hollywood2020.blogs.com. Here are the links to those posts:
FUTURE OF SEARCH & PERSONALIZATION: JCOM'S JOYCE SCHWARZ PRESENTATION DIGITAL HOLLYWOOD
FUTURE OF SEARCH & PERSONALIZATION Joyce Schwarz Presentation Digital Hollywood Part 2 of 3
FUTURE OF SEARCH AND PERSONALIZATION PART 3 Joyce Schwarz presentation Digital Hollywood Fall, 2006
*SEARCH IS GOING VISUAL!
*DISCOVERY is the new phrase for search....why search when you can 'discover' -- usually by referral or with visual icons/badges or more.
*Virtual environments and worlds lend themselves to next-gen search
*Teletext, SMS (text messaging), IM and text chat all add depth to next gen search and discovery.
*Next Gen Search is social...tags, badges, icons all identify you as part of a group or indicate your preferences even your favorite brands and content.
*Next Gen Search links platforms -- print to online, barcodes to mobile & more.
*Specialized Search gives Google & Yahoo a run for their money....watch for new search services, social networking search groups & more...
*KEYWORDS, PAID SEARCH HEADS FOR MOBILE PHONES....yep. the SEO companies are going wireless all the big players and more are offering paid search trials/betas and more.
*Search and wayfinding and shout-outs in public spaces -- are all part of next gen search and discovery -- see our recap on Joyce's panel at Digital Hollywood in upcoming post.
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