JON STEWART's 2005 WIRED interview is back in the news again...you remember that one about REINVENTING TELEVISION...
Hollywood2020.blogs.com Joyce Schwarz is a big fan of Stewart and how he's not only monetized his "DAILY SHOW" programming/books and DVDs but also how he's leading the way to the next-gen of where TV watchers are going...beyond the box....here's the link to the 2005 WIRED NEWS article --also one of the top stores on www.techmeme.com.
Thomas Goetz / Wired News: Reinventing Television — Wake up, television executives of America: Jon Stewart - the wiseacre host of Comedy Central's The Daily Show - knows more about your business than you do. Sure, The Daily Show may just seem like a smart comedy program on basic cable; nothing more than good political satire … In the WIRED NEWS story,writer Thomas Goetz quotes Stewart as saying:You said there was an emerging recognition that television was just a delivery system, just a box to be filled with content. "The quality of what you do is not diminished by how far you are up on the dial," you said. "It's all just airtime."
TELEVISION DONE RIGHT?
Wired News points to Stewart's DAILY SHOW by saying: .... it's also a demonstration of television done right.
WHY? Here's what WIRED points to:
*Since Stewart took over 6 years ago The Daily Show audience has grown almost 300 percent to 1.4 million viewers a night.
* The DAILY SHOW attracts young, smart and demographically desirable fans-- which WIRED NEWS believes "further collapses" the caste distinctions between networks and cable.
* It has raised the bar for tie-ins, with a best-seller (America [The Book] has sold a stunning 2.5 million copies)*A hit DVD (Indecision 2004), and * a full-fledged spinoff (The Colbert Report).
*Probably most importantly of all -- The Daily Show may be the most popular TV program on the Internet
Stewart:
ON THE INTERNET: just a world passing around notes in a classroom. That's all it is
ON CONTENT: no longer valued by where it stands, in what neighborhood it lives. What matters is what you put out there, not its location.
CHECK OUT THIS FASCINATING RESPONSE -- What Will You See Next? which is one that many of us have been making recently. Demographics are shifting and the really smart marketers are talking about the POST-BOOMER generation of consumers who will cash in on those 401K's and buy stuff and really live life in the next two decades-- they are not going to sit back in their rocking chairs like their parent's generation did. RETIRE is as antiquated term...as "Television"
Comments