TEENS PREFER PRODUCT PLACEMENT as their 'advertising of choice' according to a new report from emarketer.com based on a Harris Poll.
by Joyce Schwarz, blogging at www.hollywood2020.blogs.com...
NOTE Hollywood2020.blogs.com is heading over to the WHAT TEENS WANT conference and will report on what the experts say that TEENS REALLY WANT....
Hollywood2020.blogs.com is headed over to the WHAT TEENS WANT conference in Marina Del Rey-- to hear what they say TEENS PREFER-- meanwhile see this report from emarketer.com courtesy of emarketer and a story that inspired this report from imediaconnection.com and of course the Harris Poll.
Raz Schionning
Web Director, American Apparel will speak at the WHAT TEENS WANT CONFERENCE -- his team of more than 20 took American Apparel into SECOND LIFE and virtual sales....is that what teens want? We'll find out for you.
Jennifer Nielsen
Marketing Manager, YouTube
Jennifer will be speaking at WHAT TEENS WANT -- of course YOUTUBE will be there! After that $1.5 Billion deal everyone wants to see the "YOUTUBERS"
Christina Norman
President, MTV will be speaking at WHAT TEENS WANT today in Marina Del Rey...what will she have to say? MTV bought XFIRE for $102 Million and more recently Harmonix -- the developer of GUITAR HERO -- where is MTV heading. In London they have an interactive channel called FLUX...we'll ask Christina what's up for MTV & the future...
Sid Holt
Editorial Director, VNU Business Media
He's chief strategist and brand steward of the 40 business magazines and nearly 200 web sites and e-newsletters published by VNU Business Media --including ADWEEK, BILLBOARD and HOLLYWOOD REPORTER...Lets see what this former editor of ROLLING STONE -- yes, "THAT" ROLLING STONE -- has to say about what teens want in this day & age....
WHAT THE POLLS SHOW TEENS PREFER AS THEIR "ADVERTISING OF CHOICE"
Meanwhile -- we found these new stats and will be interested to see who, if anyone, will be talking about Product Placement at WHAT TEENS WANT....more later-- we'll try to send a report later today.
TEENS PREFER PRODUCT PLACEMENT ACCORDING TO HARRIS POLL:
Harris surveyed preteens ages 8 to 12 and teens ages 13 to 18 about their advertising viewpoints and found that product placement was liked by 39 percent of those in the 8-12 age group and 21 percent of those in the 13-18 age group.
Amazingly, product placement seems to be preferred more than actually receiving the product-- giving the product to the teens and preteens--giving a product to popular kids for free -- was liked by fewer: 24 percent of the younger group and 12 percent of the teens.
WHAT TEENS AND PRE-TEENS don't like about promo and advertising-- that was clear with the Harris Poll showing: 37 percent of tweens disliked getting someone to mention a product in online chat sessions and 43 percent did not like the idea of giving a product to popular kids for free.
Here's the whole chart courtesy of emarketer.com:
Click on thumbnail JPEG to see chart of emarketer.com showing what kind of advertising and promotion that preteens and teens prefer-- you'll find that Product Placement shows up as the #1 preference...
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