WOW big surprise from this new poll that shows what Teens Want for Holiday Presents by Joyce Schwarz, blogging at www.hollywood2020.blogs.com. Marketers and entertainment execs should check this out....according to this source-- girls want more communication devices and boys will be boys and want games and game platforms!
Parents note-- if you can't afford a new Nano -- consider these I found online:
Accessories are ALWAYS welcome !!!!!!!
 Smart House |
Gear For Your New iPod Nano Smart House, Australia - For those who don’t want to cover up your new iPod Nano in a leather or silicone case |
BOYS VERSUS GIRLS -- very different!
According to the press release on Business Wire...In a recent TeenSpot (http://www.teenspot.com/) survey, co-developed with its ad rep firm, Gorilla Nation (http://www.gorillanation.com/2006/), thousands of teens were asked what was on their holiday wish lists this year.
MOST REQUESTED HOLIDAY GIFTS BY GIRLS VERSUS BOYS:
The most requested holiday gifts among teen girls are: 1) iPod; 2) Cell phone; 3) Laptop; and 4) Digital Camera. For guys: 1) Playstation 3 (good luck getting one); 2) iPod; 3) Xbox 360; and 4) Nintendo Wii.
SUMMARY OF SURVEY:
Here's the complete release TeenSpot & Gorilla Nation Survey Unwraps Pricy Holiday Presents ...
In Summary though:
1) all 8 gifts requested by both boys and girls are all consumer electronics
2) only device included on both lists -- iPod
3) more consumer electronics are sold in the U.S. in the fourth quarter than in the previous three combined, and these lists show why.
FACTS HOLLYWOOD2020 found about games and toys....
In searching the web for another article Joyce Schwarz is writing we came across the following stats:
Sales of traditional toys, which exclude video games and game consoles, fell 4 percent to $21.3 billion in 2005, from $22.1 billion in 2004, according to NPD.
But online sales of traditional toys surged 32 percent in 2005 compared to the year-ago period, according to comScore Networks, an Internet research percent of company. NPD estimates that online toy sales account for about 6 percent of total toy sales.
Toy companies are becoming family entertainment companies, manufacturing not only traditional toys but DVDs, computer games and electronics according to a recent report by Medill News Service.
Electronic toys and games already take up 35 percent of the whole toy market!
. It is expected that the market of hi-tech toys is growing 15% per annum during the next decade and will reach sales of US$ 146 billion up to 2015.
Especially, the toys using nanotechnology, artificial intelligence and wireless networking will march with the fastest paces. By 2015, these three technologies will have impacted 65% of all the toys and games.
The wireless, interactive and educational toys and games will become a major entertainment alternative for adults. The toys for people over 14 years old will take 40% of the total market share in ten years.
SOURCE FOR ABOVE:
Nano Toys and Smart Toys will soar to US$ 146 billion up to 2015 ...
The electronic toys and games already takes about 35% of the whole toys ... |
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