IMEDIACONNECTION.COM FEATURES STORY ON MOBILE SEARCH & BANNERS by Joyce Schwarz, blogging at www.hollywood2020.blog.com... The article in www.imediaconnection.com online pub focuses in on the potential for projected $11.3 Billion mobile advertising revenues in 2011 and reviews current opportunities in the nascent mobile search arena.
Find out how to cash in on the $11.3 Billion mobile advertising revenues projected for 2011 and check out what's new in mobile search at www.imediaconnection.com with a story by Joyce Schwarz.
MOBILE SEARCH AND BANNER HIGHLIGHTS IN IMEDIACONNECTION STORY:
The article by Schwarz focues on such developments as:
*Search related mobile ad revenues set to climb from $3 million in 2006 to an astonishing $1.5 billion in 2011.
*Next-gen mobile apps are heating up across the ecosystem...new deals announced from Yahoo, Ask.com, Nokia, Google, Bango, MSN Live Search for Mobile and more....
*Mobile marketing -- still fragmented...on-deck, off-deck, carrier search versus online search engine mobile offerings, WAP push & more.
*New content discovery methods-- near-field communication (barcodes, camera phone links, web triggers etc).
PART 2 - HOW SEARCH WORKS ON MOBILE: Here's a link to part two of the article Next: How search works on the mobile platform which discusses whether or not the search system in-place online needs to just be adapted for mobile marketing or needs to be reinvented. It also looks at new IAB mobile guidelines and the growing acceptance of banner ads by brands such as Pepsi in the US.
LINK TO COMPLETE ARTICLE on imediaconnection.com:
Search and Banner Ads for Mobile Mktg. by Joyce Schwarz
Joyce Schwarz is a frequent contributor to imediaconnection who wrote many of the first articles on mobile marketing and consulted on some of the earliest mobile campaigns for the US Olympics and Hollywood music and film studios. She heads JCOM consulting which launches new platforms and services in emerging media and entertainment located in Marina Del Rey, California. Schwarz also blogs at www.hollywood2020.blogs.com. You can reach her at [email protected].
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