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    JCOM CLIENT PORTFOLIO

    • Joycejudidench
      Here is a sample of the clients that JCOM/Joyce Schwarz provides marketing, business development and corporate positioning. A more complete list is on the www.joycecom.com website or you can email [email protected] or call Joyce @ 310-822-3119 to get an album of a specific vertical area of expertise including Travel/Tourism, Entertainment, Packaged Goods, Technology, Emerging Tech, Special Events & more.

    Joyce Schwarz Writing Portfolio

    • Vbbookdutch4

    « HOLLYWOOD2020.blogs.com Who's RUNNING OUR BLOGS ONLINE! | Main | BRANDED MARKETING SESSION @ DIGITAL HOLLYWOOD @ CES SET FOR TUES, JAN 9, 1:30 p.m. »

    December 27, 2006

    HUMMER & STAR TREK....NEW AD DUO...

    SO HAVE YOU SEEN IT ON TV YET...by Joyce Schwarz blogging at Hollywood2020.blogs.com...Startrek2

    we just caught it  on TV-- what you ask? Well the new HUMMER commercial with the STAR TREK theme....using the opening theme music...

    and barely a glimpse of the Hummer..Trek

    .with a reference to www.trekmovie.com.

    Trek2

    Note according to the logline --TrekMovie.com is not affiliated with Paramount Pictures. Star Trek ®, in all its various forms, is a trademark of Paramount Pictures. All other trademarks and copyrights are the property of their respective holders

    Trek4 BOLDLYGO.com is owned by Ford ...not a GM company according to this note

    Ironically even though GM’s Hummer uses ‘Boldly Go’ as their tagline, BoldlyGo.com is a site for the Ford Fusion.
    (H/T to Kelvington for the vid cap)

    GO SEE IT AT www.trekmovie.com or head over to Youtube.com --

    YouTube - Hummer Star Trek Themed Ad

    subscribe. to TrekMovieDotCom. Added December 21, 2006 From TrekMovieDotCom. Hummer Star Trek Themed Ad. Category Autos & Vehicles ...
    www.youtube.com/watch?v=GKY-G3PTJ9E - 73k - Cached -

    Hummer Guy

    Does the H2 crowd really seem like a Star Trek crowd? Hummer has just released a new ad featuring an H2 in a Star-Trek like setting with the tagline of ...
    www.hummerguy.net/ - 30k - Dec 26, 2006 -
    Cached - Similar pages

    Posted by on December 27, 2006 at 10:26 PM |

    Comments

    dude - you live in a day when McMahon and Tate ruled the advertising world and clients were soft and easily fooled by the sparkle and the magic of a presentation. The client was in the room when strategy was developed,they bought the ad, and had the only success of any US auto manufacturer launching a new product. Why are you so tight on firing people -- Bush needs all of the great job data he can get.

    Posted by: Matt | January 31, 2007 at 01:49 PM

    Ad agency should be fired.

    This is very typical ... the ad agency comes up with a clever idea and spends their client's money. The ad is memorable and wins Clio awards.

    But the ad does not sell the product. I remembered the ad vividly but did not remember what the ad was for. It could just as easily have been for the Ford F150 (in fact, my first guess, especially given BoldlyGo.com), or some Chevy monstrosity (the Chevy Star->Star Trek).

    There is no real content link to the Hummer. There is no association of Star Trek and the Hummer. And the Hummer appears so fleetingly that unless you're rapt with attention you miss it.

    This may be the same agency that introduced the H3 with the Goldilocks commercial and got the story wrong (Goldilocks is about one extreme, then the other extreme, then the middle is "just right" ... unlike the H3, which is smaller than the H or the H2).

    Fire the ad agency!

    Posted by: Captain Courageous | January 17, 2007 at 08:05 AM

    The comments to this entry are closed.

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