BRANDED MEDIA MARKETING, Digital Hollywood @ Consumer Electronic's Show Las Vegas, January 9, 1:30 p.m.....mark your calendars now...by Joyce Schwarz, blogging at Hollywood2020.blogs.com
www.digitalhollywood.com
Meet blogger and author Joyce Schwarz in person-- join us at this session if you're registered for Digital Hollywood @ CES. If you're not registered yet, head over to www.digitalhollywood.com and sign up NOW....
CES 2007, Las Vegas Convention Center, North Hall
Digital Hollywood at CES The Agenda - Day Two
Tuesday, January 9th 1:30 PM - 2:30 PM
Session A – DH15
Branded Media Marketing - TV, Film, Broadband, Podcasting & Blogging, Mobile, Music and Games – Reinventing the Commerce & Media Model
Here's the session description from www.digitalhollywood.com:
With the attention of the consumer being assaulted by a host of great technologies – from games and broadband to PRVs - devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting.
With every challenge, however there exists the opportunity to reinvent the process, and in the evolving world of branded media marketing, the creativity at hand is impressive.
The industry’s TV, music, wireless, film and broadband marketing teams are reinventing the world of entertainment, branding and marketing. In this session, we will gain further insight into the structures of our industry’s future
SESSION SPEAKERS AND MODERATORS INCLUDE:
Michael Rolnick, Partner, ComVentures focuses his investments on infrastructure and software opportunities in the enterprise, wireless and consumer segments. Michael's recent investments and board seats include Active Reasoning, Azul Systems, Caymas Systems, MarketTools, MonoSphere, Sonopia and Vyatta.
Omar A. Albertelli, Senior Manager, Consumer Promotions, Events, and Sponsorships, North America, Mobile Devices Division, Motorola, Inc. As Senior Manager for Consumer Promotions, Events, and Sponsorships in Motorola's Mobile Devices North America division, is responsible for creating consumer and distribution channel promotions and events, and managing team activities in the areas of strategic planning, direction, execution, budgeting, and staffing. Before assuming his current position, Albertelli was Motorola National Marketing Manager responsible for working with carriers such as AT&T Wireless, Verizon Wireless, ALLTEL, and Cricket in implementing campaigns to address key customer concerns.
Hamet Watt, CEO, NextMedium, leading provider of technology and standards for brand integration. An authority in the area of alternative media, Watt is frequently requested to educate media companies on the changing landscape of entertainment, and the need for new approaches to revenue generation.
Steve Ronson, Executive Vice President, Enterprises, A&E Television Networks was appointed Executive Vice President, Enterprises of A&E Television Networks in September 2006. Mr. Ronson manages AETN Enterprises which encompasses AETN International, AETN Consumer Products and the Interactive Services Group. In addition, Mr. Ronson oversees the company’s global Digital Media activities, including broadband video, short form syndication and wireless applications
Mike Burns, CEO and Chief Creative Officer, Fuel Industries After seven years as Chief Creative Officer at Fuel and five more in Creative Director roles at pioneering interactive agencies, Mike Burns has developed the reputation as one of the top creative minds in interactive marketing and branded entertainment.
Joyce Schwarz, JCOM Emerging Entertainment Marketing
is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive.
Tejpaul Bhatia, President, Tej Media Networks, Inc., Moderator is the founder of Tej Media Networks, Inc., a production studio that specializes in multi-platform story-telling. A multi-platform story is designed to be experienced across all consumer entertainment touch-points: television, broadband, and mobile device. Tejpaul was most recently a senior manager of international business strategy for ESPN New Media
