NEW PRADA LG PHONE SAID TO ELIMINATE KEYPAD....by Joyce Schwarz blogging at Hollywood2020.blogs.com kewl stuff ahead..according to an article in Digital Media Asia......The first Prada telephone by LG will combine technology with avant-garde design. The collaboration focused on elements such as software, user interface and music as well as its look, for example design and packaging. The handset will feature touch interface, eliminating the conventional keypad. 
ICONIC PHONE....their press release says....LG Electronics, a worldwide technology leader in mobile communications, and Prada, one of the world’s leading brands in the luxury goods industry, today announce an exclusive partnership to develop an innovative and iconic mobile phone
The initial launch is planned for early 2007, with distribution starting in Europe (firstly in Italy, the United Kingdom, France, and Germany), followed by countries in Asia such as Hong Kong, Taiwan, and Singapore. The Korean version of the phone is scheduled to launch in the second quarter of 2007.
Mun-Hwa Park, President & CEO of LG Electronics Mobile Communications Company says in the release, “Prada’s legacy for classic and sophisticated design meant they were the perfect partner to develop this shared vision of innovative technology and ultimate style.
Patrizio Bertelli, President & CEO of Prada, said: “As we do with ready-to-wear and accessories, we were looking at a break-through. Consistently with our approach, we are not branding an existing product; rather, Miuccia and I have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design. 
Nokia 7380 is mobile with no keypad---
will the new Prada/LG mobile look like this?
Meanwhile check out this next-gen phone --
Synaptics and Pilotfish Collaborate to Develop Next Generation ...
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