When I first read this report, I just could not figure it out..why were the Google guys even talking about newspapers over the pond in Davos? by Joyce Schwarz, blogging at www.hollywood2020.blogs.com. Then I saw another article that seemed to explain the reason. Seems that newspapers are big on buying adwords on Google to promote-- what else? Their own newspaper online websites. Amazing!
Here's the report about the Google guys that was a mystery to me:
Sunday January 28 2007
Google founders upbeat about newspapers' future
Newspapers will not be killed off by the net, say Larry Page and Sergey Brin, the founders of Google. Page, speaking at the Davos world economic forum, said: "I think that newspapers have a good future," and pointed out that Google was working "really hard" on to ensure advertisers continue to use newsprint. He argued that papers still offer a better physical quality for advertisers, adding: "It will be a long time before displays [online] will be as good as paper. A laptop runs out of battery and you can't tuck it under your arm." Page admitted that he did not generally read newspapers. Brin said he bought the New York Times on Sundays. But both men stressed that papers would have to re-think their strategy in terms of content. "Papers will have to focus more on creating very unique content," said Brin. Neither man explained uniqueness, however.
STORY EXPLAINING THAT NEWSPAPERS DEPEND ON GOOGLE ADWORDS TO GET TRAFFIC TO ONLINE NEWS SITES!
 ZDNet |
Google wins as newspapers battle ZDNet - Britain’s famously competitive newspapers have a new battleground: Google. Newspapers are buying search words on Google Inc., so that links to their Web ... |
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