NAA (Newspaper Assn of America) Names EDGIE WINNERS --recognizing online publishers & interactive delivery.by Joyce Schwarz blogging at www.hollywood2020.blogs.com.
As you've seen in my posts in the past week about the importance of newspapers moving online including the new emphasis by the LA TIMES, it seems appropriate to look at which pubs ARE ahead of the game and winning awards for their "digital edge" at the NAA conference in Vegas this week.
UNLEASHING THE NEWS......
Blogger note, throughout this week we'll be looking at the next-generation of newspapers online and beyond into the wireless world. Who's doing what & Where? Are there any news podcasts? Are there any wireless newspapers? What's up in the USA and even around the world.
12th Annual Presentation of EDGIES:
Newspapers’ best online news, interactive communication and advertising programs received acclaim tonight during the presentation of Digital Edge Awards by the Newspaper Association of America’s New Media Federation. The 12th annual presentation of the "Edgies" took place at a ceremony held during NAA’s annual Marketing Conference at the Mandalay Bay Resort and Casino, Jan. 28-31. The Digital Edge Awards, founded in 1996, recognize online publishers from newspapers of all sizes that engage online audiences with Web-enhanced news coverage and effectively deliver advertisers’ interactive marketing messages.
EDGIE AWARD WINNERS ARE ON CUTTING EDGE OF CHANGING INDUSTRY:
"Newspaper Web sites are changing daily, growing newspaper revenue while serving an expanding readership that demands news how they want it, when they want it," said John Kimball, NAA’s senior vice president and chief marketing officer in the official NAA press release about the EDGIES.
LIST OF EDGIE WINNERS:
The 2007 Digital Edge Awards winners appear below.
Best Overall News Site
Circulation less than 75,000
Naplesnews.com
Naples Daily News
www.naplesnews.com
Circulation 75,000-250,000
Roanoke.com
The Roanoke Times
www.roanoke.com
Circulation Greater than 250,000
washingtonpost.com
washingtonpost.com/The Washington Post
www.washingtonpost.com
Most Innovative Multimedia Storytelling
Circulation Less Than 75,000
Studio 55 vodcast
Naples Daily News
www.naplesnews.com/studio55
Circulation 75,000-250,000
John Muir Trail blog
The Fresno Bee
www.fresnobeehive.com/jmt/
Circulation Greater than 250,000
Chicagotribune.com
Chicago Tribune Interactive
www.chicagotribune.com
Most Innovative Visitor Participation
Circulation Less Than 75,000
Savannahnow.com
Savannahnow.com / Savannah Morning News
www.savannahnow.com
Circulation Greater than 250,000
Gasparilla – The Movie
TBO.com
www.reports.tbo.com/reports/gasparillamovie/
Best Design and Site Architecture
Circulation Less Than 75,000
Lawrence.com
World Online
www.lawrence.com
Circulation 75,000 to 250,000
Statesman.com/austin360
Austin American-Statesman
www.statesman.com
Circulation Greater than 250,000
StarTribune.com
StarTribune.com/Star Tribune, Minneapolis
www.startribune.com
Best Classified Innovation
Circulation Less Than 75,000
Gainsville Sun online classifieds and www.GainesvilleList.com
The Gainesville Sun
www.classifieds.gainesville.com
Circulation 75,000 to 250,000
Hartford Courant Pets
The Hartford Courant
www.courant.com/pets
Circulation Greater than 250,000
MiamiHerald.com – Pets Classifieds
Miami Herald
www.buyit.miami.com/findit/pets/index.htm
Best Use of Interactive Media
Circulation Less Than 75,000
Pigskin Review
Amarillo.com/Amarillo Globe-News
www.pigskinreview.com
Circulation 75,000 to 250,000
RandomThis
Knoxville News Sentinel
www.knoxnews.com/randomthis/
Circulation Greater than 250,000
azcentral.com and the Arizona Republic
www.wireless.azcentral.com
Best Advertising Program
Circulation Less Than 75,000
Latest News Expandable Ad – Prime Home Builders
Naples Daily News
www.naplesnews.com
Circulation 75,000 to 250,000
PalmBeachPost.com/ Mobile Ad Services Program
PalmBeachPost.com
www.palmbeachpost.com
Circulation Greater than 250,000
Tampa Bay Hooters Swimsuit Pageant & Beach Party
St. Petersburg Times
www.clients.tampabay.com/ads/hooters
Best Local Guide or Entertainment Site
Circulation Less Than 75,000
Lawrence.com
World Online
www.lawrence.com
Circulation 75,000 to 250,000
Spokane7.com
SpokesmanReview.com
www.spokane7.com
Circulation Greater than 250,000
Vita.mn
StarTribune.com
www.vita.mn
Best Local Shopping & Directory Strategy
Circulation Less Than 75,000
Naplesnews.com Restaurant Guide
Naples Daily News
www.naplesnews.com/restaurants
Circulation 75,000 to 250,000
Tri State Home Show
Evansville Courier Company
www.tristatehomeshow.com
Circulation Greater than 250,000
ShopMinnesota
Star Tribune
www.shopminnesota.com
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